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Scooped by Martin (Marty) Smith onto Thank You Economy Revolution |
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I was glad to write about leadership when my friend and the CEO of Brand Fuel asked me to create a guest blog post for Promo Kitchen, his promotion industry blog.
I rarely have a chance to write about leadership though I think and read about it frequently. The new Internet economy requires a sizable leadership rethink and that "rethink" is what The Long Tail of Leadership is about.
Don't forget to share your ideas, comments and reactions.
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Artist Jeff Koons to Create A New BMW Art Car from Andrew Peterson on February 2, 2010 at Rumor Central.
Martin (Marty) Smith's insight:
BMW Art Cars ROCK Content Marketing Delete the scoop?
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Have you created a core marketing message to use throughout all of your marketing efforts? Via The Fish Firm, SwipeZoom
Martin (Marty) Smith's insight:
Always interested in finding my ultimate marketing message. 
Phil Lauterjung's curator insight,
March 29, 10:55 AM
This is absolutely critical, but too many businesses skip this step. 
's comment, March 30, 6:28 PM
Proche sûr et accessible à tous
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![Ouch! 4 Bad Habits To Avoid When Writing Content [+ 2 More From Marty] | Thank You Economy Revolution | Scoop.it](/resources/img/white.gif)
Under pressure to write web content quickly, it's all to easy to skimp on depth and quality, creating pages that impress neither your readers nor Google. It's time to up your game! Via jaynalocke
Martin (Marty) Smith's insight:
Agree, And... * Writing Just For Search Engines. * Remixing Not Adding Value. * No Visual Support. * Not using effective headlines and sub-headlines. I never "write for" search engines and I always "write for" search engines. Confused? Welcome to the new SEO (lol). What I mean is actually simple to understand and well demonstrated by the piece. * Short sentences (because connectors are stop words). * Bullet points (for scanners since many scan not read web conent). * Small paragraphs (easier to read on a screen). 
Therese Torris's curator insight,
March 19, 1:22 AM
The quantitative approach of SEO-optimized "good enough" content doesn't work any more, claims this author Delete the scoop?
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Free Internet Marketing Consulting Saturdays
Martin (Marty) Smith's insight:
Wish more of my Scoop.it friends where around Durham, NC, USA since we are going to have a MONSTER TRUCK of an Internet marketing meeting this Saturday. Delete the scoop?
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The Times They Are A-Changin’
- Bob Dylan Marty Note - Why The Future Converts Better * MUST have sophisticated segmentation and personas (across web not just email). * MUST have a SoLoMo strategy (and think Mobile First). Yes the times they are changing and ever more rapidly. Via Fabrizio Faraco, TourdeForce Delete the scoop?
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Social media is the new internet and is changing how we share our brand and business. This infographic highlights some key points. ***** Cool, fast infographic my friend Nikola (@CoCase) made me aware of. Marty Via Ross Quintana, John van den Brink, Nikola Pohlupkov Delete the scoop?
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler, Mithuhassan Delete the scoop?
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Scooped by Martin (Marty) Smith |
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If you peel back a layer or 2 of +Martin W. Smith Scoop.it presence → you'll see his Top 6 Topics have 3,000+ views each since he creates and curates and…
Neil got it exactly right. I use Scoopit to do the day in and day out curation needed to know where to double down, what content to move up the ladder of investment and expectations.
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Scooped by Martin (Marty) Smith |
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Cure Cancer Starter is a new idea created with leading cancer centers and cancer survivor and...
I just finished the first draft of the Who We Are video script for my crowdfunding cancer charity Cure Cancer Starter and it is BAD, and I don't mean BAD in a good way (lol).
If you have some expertise in creating video or just want to help out let me know in comments or by LIKING us on Facebook and I will be glad to share a draft of the BAD SCRIPT so we can create a GOOD SCRIPT together (lol).M
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Scooped by Martin (Marty) Smith |
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Learn more about the National Geographic Cause an Uproar campaign to save big cats. The Big Cats Initiative is funding on-the-ground conservation projects and education to slow the decline of big cats.
Marty Note
I have a "Big Cat" in my house, my Bengal housecat Lucian. I'm going to make a donation in Lucian's name this holiday because big cats need to stick together.
When I saw a lion on the screen with my brother just before James Bond came racing on the screen I said, "I have one of those at home". He said, "You mean that cat that hides under the bed when I come over?"
Yes my "Big Cat" hides under the bed when strangers come in, but that is only because he wants to attack from stealth (lol).
BTW, this is great marketing by NatGeo.
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Rescooped by Martin (Marty) Smith from Create & Curate |
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The big question for those involved in content is becoming:
How do businesses organise integrated teams and content delivery for the ultimate customer experience?
This is addressed by John Harris, Chief Strategy Officer at Location 3 Media on Jay Baer's Convince&Convert blog.
John's introduction:
"Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”. The answer to this question lies in the recognition that content is not simply a one-dimensional SEO tool, but is ultimately how your brand lives within the digital world."
The rest of the article is required reading for content people.
Some of the main points:
*Content must revolve around the customer's journey
*Traditional models of organisation with siloed teams cannot work any longer - there are too many risks and missed opportunities
*The required model is both customer-centric and platform-neutral
*89% of shoppers research a product online before purchasing
*Businesses who truly understand the customer journey and all that goes with it will come out tops
Loads of insights and detailed advice.
Read the article here http://www.convinceandconvert.com/content-marketing-2/organizing-teams-to-support-effective-content-delivery/
Marty Note
I love the insightful idea that content is pinned to a customer's journey. Understanding content in this context takes the "shock of the new" sting away since all marketers create content to guide a customer's journey. I'm a big believer in "the Hero's journey" that searching your website should reinforce some fundamental idea, some myth I (as you visitor) believe about my life our our society.
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Rescooped by Martin (Marty) Smith from Social Media Tips, News, and Tools |
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The artist says, "that sounds like business, and I want nothing to do with it. It will corrupt me and make me think small." The businessperson says, "art is frightening, unpredictable and won't pay." Because the artist fears business, she...
***** Count on Seth to find the crack in the dam and fill it. Marty
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Rescooped by Martin (Marty) Smith from Just Story It |
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While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.
What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.
There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.
Give yourself some time to work through the demo -- it will get you thinking and the sorting isn't easy. But I was very pleased with my results!
Turns out my business is characterized as the Creator/Sage. Just make sure you take notes at the end. I tried to bookmark my results, but when I tried to view that page again, it led me back to the original demo page. Bummer! But understandable.
Once you have your results then the real work begins -- crafting your brand to be in alignment with your character/persona. That includes aligning the language you use, your colors and graphics, web design, and marketing materials to your character/persona.
Knowing your character/persona really takes a lot of the mystery out of creating your brand and telling your stories.
So go have fun!
***** Great tips here from a master storyteller Karen Dietz. Marty
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