Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Turning 55 on 1.1.2013 In a few hours I turn 55. Couldn't have gotten here without a lot of help from family, friends and doctors (lol). Since it has take the Gross National Product of a small country to keep me here after three rounds of chemo I appreciate this birthday fully. As I shared in Why Cancer Sucks...Mostly I'm glad the Big C's invisible hand has changed my life. Well maybe not "glad" but thankful. I'm thankful for the amazing people who've saved my life more than once. I'm thankful for having parents and a brother and a sister who are good in emergencies (lol). I'm thankful for having such amazing FOMs (Friends of Martin). There are still BIG things on the Bucket List. I told my parents about the Elizabeth Martin and Duncan Smith Story of Cancer Trust in a letter this year so now the clock is ticking :).
The clock is always ticking and that is how life should be lived with an appreciation of each moment's magic, joy and connection. Since it takes an army of people with a variety of skills to make my life possible I say thanks, Thanks and THANKS. Some will know how fully I love and appreciate them. Others who've help save my life won't be reading this post. I hope every It's A Wonderful Life person knows how much of a difference they've made. I understand my responsibility. My responsibility is to pay the miracle of my life as far forward as possible. How many more New Years will we have? Who knows, but no matter how many more New Years we have together the mission is the same - cure cancer in our lifetime and love each other in this moment now. Thanks and much love to all. "Double Nickels" Martin Marty Smith Durham, North Carolina 3 hours before New Years 2013
Are you sure you want to delete this scoop?
I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote. Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). Scoop.it As Personal Branding ORM Solution Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 1. Change "Sources" To Feeds From Your Content. I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer. These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 2. Change Keyords To Ones Relevant to You (your name, social names, etc.).
Great article if you are wondering about how to make Scoopit work for you.
Curation perfecta para quienes están en la fase de creación i estabilización de un Online Reputation. Y a no olvidar por un Community Magager.
Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.
Here are five tips to help you get the most out of the site:
LinkedIn is a powerful tool IF you know its secrets.
A great reminder about the importance of LinkedIn and how to keep yourself active. I know it works, as my contacts have expanded greatly, worldwide. Follow these steps, and do not hesitate to ask me how I did it! This article and LinkedIn are great business tools.
James Avery's sudden & bad realization - he was an asshole. He was giving advice the wrong way. Learn how he stopped giving bad advice to startups. Marty Great advice here from Adzerk CEO for personal branding too.
The article reminded of the way school jurisdictions have used "cognitive coaching." It has been about giving advice rather than listening to teachers tell their stories and finding the path themselves.
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...
More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.
A must read !
Take into account to your blog!
8 Visual Marketing Tips From Vogue* Be Specific & Use BIG NUMBERS to help. * Be Branded Use Known Brands.* Be Welcoming (LI Pic should be looking right at camera).
* Be Topical - frame achievements in current keywords and trends.
* Use alliteration and rhythm in headlines.
* Create juxtapositions and contrasts like "street chic" or "power user".
* Use Action Verbs such as create, sell, develop, market. * Simple colors (black, red, white).
If you are logged in and viewing my LinkedIn Profile (www.linkedin.com/in/martysmith1980vc/ ) you will see my fledgling attempt to adopt these 8 visual marketing tips to an important "personal branding" tool - my LinkedIn Profile. Use of big visual numbers and known brands helps wrap my brand in "known" and "trusted" while walking a fine line.Personal brands that are too "known" can seem boring and not exceptional. Blending trusted messaging via keywords and brands with creativity and challenge is the fine line every "personal brand" must walk.
The resume is dead (or at least it's jumped the shark ). The resume used to be the tool that would get you noticed. No more. It's a fading bit player, no longer the star of the show. Now, by the time someone has seen your resume, they've already Googled you. Your resume has become a "late to the party" confirmation of your Google results and LinkedIn profile, rather than the enticement to opportunity you expect it to be. move over resume, here's its replacement.
Agree, best way to get a great job is NOT TO NEED ONE!.
Visual Marketing Over/Under or How I Use Scoop.itFriends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it.
This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. Added a great @Neil Ferreenote about how he uses Scoop.it to the GPlus post:http://bit.ly/1l74lxC What about you? How do you use Scoop.it? Share here or on G+ and we will curate in with thanks. Marty
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?Because each blog post builds a legacy, an oeuvre. As you tell stories they define you. You become a brand - You Da Brand.
Super comprehensive guide.
Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.
Great how-to guide for building a personal blog from scratch.
Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure.
The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms.
In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w
Personal Branding & The FutureThis article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to. I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do. Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out. In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.Added an interesting related story to GPlushttps://plus.google.com/102639884404823294558/posts/6qBfQdnr337
Great Stephen Van Delinder's insight:
Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time.
I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship.
Content - Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...
Wrote a long note about my frustration with how videographers sell their services that got sucked into the great vortex. These are great tips and I need 20 to 50 videos BUT I need each video to cost HUNDREDS not THOUSANDS. Feels like someone should be able to appify video creation like Piktochart just did for infographics (review here http://sco.lt/5Lv4dt ). Wish a video vendor would solve the PAIN since learning to create my own feels like a bridge too far even though the need is a simple and templated one.
In the near future Video will overtake photos for engagement on Social Media.
The technology is coming and every day there are new platforms to explore. The pace of change is getting faster. Thanks for the tips and shortcuts
Honored to be a "Huggable People" even if reading about my life feels more chaotic than living it was (I think lol). @Carla Deter is kind and generous to "hug" me like this. Hugs are VERY important to cancer patients and survivors, so Hug a cancer survivor today and remember to never take the magic carpet ride of life for granted. Appreciate mentions of @Scoop.it and forgot to thank @Guillaume Decugis and @Ally Greer. Thanks always to you and Marc for letting me play with your wonderful toy. Your toy is why I'm a Huggable People :). Marty
In the new world for Millennials, the paradigm is personal branding. And it's only becoming more personal.
Marty NoteI feel for the the Millenials. This "Generation Y" group born roughly in the 1980s to the early 2000s have LESS of almost everything. They have less investment in training by the companies they join. They have less opportunities by virtue of the digital economy and grinding recession. They must educate and brand themselves. This is a great Curatti post. Here is my favorite section:"Simon Sinek, author of “The Power of Why” and the TED talk everyone should see, explores branding from the perspective of “why”, not “what” as people traditionally are told to think. He cites Apple and their belief that great technology should be beautiful, easy to use, and be met with good customer service. Only after does Apple mention those strengths is there a call to action, as opposed to most other products which start with the reason, and hit on why later on in the conversation or advertisement."Great perspective everyone must master since, like the Millennials, we are in charge of what we stand for and its expression in the world otherwise known as our personal brand. Great Point from Jan Gordon about Millenial AdvantagesThanks Marty, for the scoop, love your insights. Yes, the Millennials have their challenges like any other generation but they have the advantage of technology and social networking, no longer tied to a resume but a digital footprint that is a living breathing story of who they are - personal branding is a must today which puts them at an advantage if they do it right.
After 2 years Director Marketing for Triangle, NC's largest web design CO Marty Smith left to start CrowdFunde. Here are his tips on buying web design something we all need to do these days.
This is a great post from my http://www.crowdfunde.com co-founder Phil Buckley. He asks a great question, "Imagine if you could get control of the part of your brain that throws the switch on fear." Think about that for a moment. Life without fear. Phil points out that much of what creates fear makes non sense at all. When we live in the moment and experience life, even at its roller-coaster-like pace and furry, we aren't naturally fearful. We embrace, take on and commitment.We get in trouble the more we THINK, add in the expectations of others, also called SHAME as Phil points out, and give up our natural power to baseless fear. Phil shares interesting insight into the company we are creating and the journey we are on. Are you on such a journey too? Share it and we will curate into CrowdFunde. What are your fears?
Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!Marty NoteWow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it. Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:
1. Maximize Your Profile Potential
2. Write Great Content
3. Manage Your Contacts
4. Join Niche Specific Communities
5. Pay Attention to Your Ripples
6. Create a Visually-Rich Experience
7. Use Google+ HangoutsWow, what a great post by a deep expert in G+, social media and Internet marketing.
Semantic Web & Future Of EverythingI agree with one of Mark Schaefer ideas within his highly influential Content Shock post (http://www.businessesgrow.com/2014/01/06/content-shock/ ). I agree that in order for smaller publishers to thrive they will need to knit together in coops. Mark doesn't say those exact words, but his convincing data suggests the day of the small publisher is all but over. If your business, be it B2C ecommerce or B2B content marketing, depends on organic traffic like our great partner Moon Audio (http://www.moon-audio.com) you need help. Publishers need help:1. Harness the information needed to connect top of funnel lead generation activities such as content creation and #contentcuration to bottom of the funnel conversion (where some material gain happened for the publishers, hosts or creators of the conversations).2. Create a powerful Curatti-like coalition or "commons" where the sum of the parts is many times greater than any individual contributor and then use the power of the commons to PAY BACK the members.Creating an easy to use tool to help with both of those publisher pain points is our Durham, NC based startup's mission. We made significant progress this week. Next week we hope to finalize design, outline our content and SEO strategy and draft a marketing plan. By the end of April we hope code will be being written and CrowdFunde will be ready for use by end of May. Taken longer than we thought to get here, but, thanks to our "beta partners" we understand the pain points AND we know how we must shift the game to protect our customers. If social media means we are more conversational and so search less it is important to help our publishers be able to compete effectively and meet the always rising expectations from contributors (1%), supporters 9% and readers (90%).Stay tuned, going to be amazing. Marty
Personal BrandsPersonal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.
Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.
I love the 92% of companies who blog multiple times a day have acquired a customer from their blog stat. You might wonder how that could work. How can a company blog multiple times a day?Shorten up your blog posts and widen your content curation and creation path and creating multiple post a day is possible. Each post has a unique URL so they shouldn't step on each other too badly (and that is another good reason to create a wide swath of content). Brain Pickings is a great example of the power of intense blogging for long periods. Maria Popova's blog has almost 11,000 pages in Google, a PageRank of 7 and almost 11,000 inbound links. Smart content distributed across a wide swath with multiple posts a day can create a powerful SEO position. My blog writing tips:* Write in present tense verbs (sounds FAST). * Short sentences without connections (and, but, so hurt more than they help online).
* Bullet points are good, great visual support is better. * Match written content to visual support.
* Avoid "stop words" like "him, her, it, they".
* Be specific (use keywords whenever possible). * Don't sweat grammar but watch the spelling.
Read it... or not... :)
Excellent infografic to bear in mind when writing blogs.
Common grammar errors and how to fix them. Applicable to more than just blog posts.
This post is about the branding journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. What are implications of Red Bull's branding lessons for personal branding?* Create community, don't try and create a "personal brand" on your own (and yes we realize that sounds strange). * Find VISUAL and DYNAMIC ways to discuss your personal brand. * Use recognizable logos that are relevant to your personal brand. * Look for the AWESOME and OUTSTANDING and then take a risk and DO IT. * More risk in being boring than taking risks. Create community, get visual (pictures, graphics, video) riff recognizable relevant logos and take risks since the biggest risk is not taking risks.
A blog post is a great way to add extra value to your website and it’s a proven strategy for attracting new customers. The catch is that you have to add new content all the time.
Some of these tips are excellent, some stink. Be Controversial is a good example of a stinker. If you are Morton Downey then yes be controversial, but if you are NOT naturally controversial putting that air on to game the system is stupid. There are no secrets anymore and you won't be able to maintain a mask long enough to establish a brand so why do it? Best idea is to do what comes naturally to you, tell the stories you know and keep your eyes and ears peeled. Next best thing to do is hand the keys over and let others write, curate and contribute. When people consistently help out GIVE THEM A JOB. Ask them to monitor a section of your blog or website, ask them to tweet or provide guest blog posts. Asking for something may be the ultimate confirming signal. The web is a huge lie detecting amplifier. Never become something you aren't to get links, social shares or traffic. You won't be able to maintain the masquerade and life is too short anyway. There are some good tips mixed in such as ask questions and communicate the value and who the post is for. More good tips than bad here :). M
In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs.
The hardest thing to know is when an idea becomes TRUE. Personal Branding's tipping point is now behind us, but just because we aren't on the "bleeding edge" doesn't mean we can't find and share cool personal branding resources and ideas (like this one). M
This is just GOLD. Nuff said.
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..* Create BHAGs NOW!* Videos and Pictures.
* Think TEAM!* Use Special SOCIAL Weapons.* Fail Miserably.* Give your Skills AWAY FREE. Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.
Success is failure to failure without loss of enthusiasm.
Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.
But can you get paid?
Hearing "cancer" and my name in the same sentence helped create strategies proving helpful with managing the VEGAS that is social media marketing.Cancer helped me create tactics I'm using now to keep Social Media in check. Tactics such as:* Praise is great but rarely located in time where it belongs.* Failure suffers a similar fate. Time changes failure to success.* Forgiving myself helps forgive others.* Loving myself, warts and all, helps love others.* Each day has magic & pain, both are helpful and good (in the long run).* When time is short, and it always is, do what you love with those you love.What about you? How do you keep all that social stimulation in check? Share your strategies and I will curate into my Scenttrail Marketing post:http://www.scenttrail.com/worth-meets-worthy-social-media-lessons-from-the-big-c/
Here are 8 White Lies About Content Marketing you may believe:
1. Only publish your best work to YOUR blog.
2. Everyone Can & Should Be Writing Content.
3. Great Content Promotes Itself. 4. Content Marketing & Content Strategy Are The Same Thing.5. One or two great posts will make all the difference.
6. Long content/short content is best.7. More content is better than less.8. Content marketing is the new link building. Great post that explains each of these "little white lies" about content marketing and curation.
Readers of My Scoops know how much I admire Scoop.it gamification. Their leaderboard is masterful and motivating because it only shows people you are "running" with. If I saw Robin Good's daily views (usually in the thousands) I would be de-motivated. As it is it never feels like my curation on Scoop.it is futile One great use for Scoop.it's My Community "leaderboard" is to check to see if YOUR views are slow or if the WEB is slow. Today is a good example. With the south snarled in ICE My Scoop.it views are down about 30% from where they are by this time of the day.Quick check of the MyCommunity board shows my views are not significantly behind other curators in my group - translation is the web's views are "slow" today so no need to panic. By creating such a valuable feedback loop Scoop.it becomes a valuable tool for Internet marketers who can answer a key question - is us US or the Web?
In the Lost Interview with Steve Jobs, Apple’s co-founder said, “I think everybody in this country should learn how to program a computer because it teaches you how to think.” I like to think of coding as applied math and sciences because it teaches us an iterative approach to solving problems and testing out our ideas. [...]
Yes I want to learn to code and this was helpful since I've been stuck on where to start.