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Be Social #PR Savvy in 2013 [Infographic]

Be Social #PR Savvy in 2013 [Infographic] | Personal Branding Using Scoopit | Scoop.it
Did your CMO get the memo? Facebook is so real it might be named the next planet, Pinterest is not only a word, it is becoming a verb and Twitter is today's answer to modern day news.
Martin (Marty) Smith's insight:

These factoids will help sell social media marketing to the C level and define the size of your task - cut through all this clutter with a campaign sure to wins customer hearts and minds. 

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Personal Branding Using Scoopit
Use Scoopit To Management Your Brand
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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding Using Scoopit | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

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Valerie van S's curator insight, January 21, 6:26 AM

Great article if you are wondering about how to make Scoopit work for you.  

Carlos Polaino Jiménez's curator insight, March 20, 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 7:55 PM
Smart approach to ORM ~ I like!
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Live Résumé Or Eulogy? David Brooks TED Talk

Live Résumé  Or Eulogy? David Brooks TED Talk | Personal Branding Using Scoopit | Scoop.it
Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

Martin (Marty) Smith's insight:

The Battling 2 Selves
The Lonely Man of Faith by Joseph B. Soloveitchik http://www.amazon.com/dp/0385514085/ref=cm_sw_r_tw_dp_R06Xtb1168QAKK5E

Resume Adam 1

Skills developed to create and prosper, your resume self. Worldly, savors accomplishment. Asks how things work. Built on strengths.

Eulogy Adam 2
Life based in overcoming weakness despite our nature. To do good and to be good. Asks why we are here. Built by wrestling with your "signature sin" Out of that suffering and wrestling comes character.

Two sides of our nature. Adam 1 = economic. Adam 2 = to find yourself you have to lose yourself in something greater.

We live in a culture with an Adam 1 mentality and we are ignorant about Adam 2.

Brooks quotes Reinhold Niebuhr
http://en.wikipedia.org/wiki/Reinhold_Niebuhr
On Amazon http://www.amazon.com/dp/0300040016/ref=cm_sw_r_tw_dp_d86Xtb0P3CH5YDHN

* Nothing that is worth doing can be achieved in our lifetime
therefore we must be saved by hope.

* Nothing which is true, virtuous and beautiful or good makes complete sense in any immediate context of history

therefore we must be saved by faith.

*  Nothing we do, no matter how virtuous, can be accomplished alone

therefore we must be saved by love.

* No virtuous act is quite as virtuous be it friend or foe as to ourselves therefore we must be saved by that final form of love which is forgiveness.

The big C pushed me into considering eulogy virtues long before I was ready. Brooks and Niebuhr have it right - start with forgiveness and add love, faith and hope.

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3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Personal Branding Using Scoopit | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]

Via Cendrine Marrouat - www.socialmediaslant.com
Martin (Marty) Smith's insight:

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - www.socialmediaslant.com shares 3 Great tips here. 

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 11, 1:40 AM


Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

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Startup Factory - Most Capitalized Accelerator in Southeast - Live Your Dreams

Startup Factory - Most Capitalized Accelerator in Southeast - Live Your Dreams | Personal Branding Using Scoopit | Scoop.it

Fall 2014 Application Deadline is Monday 6.30.14:
http://thestartupfactory.co/

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Is Your Personal Brand On A Hero's Quest? via @Curagami

Is Your Personal Brand On A Hero's Quest? via @Curagami | Personal Branding Using Scoopit | Scoop.it
True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.
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How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Visual.ly Infographic

How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Visual.ly Infographic | Personal Branding Using Scoopit | Scoop.it
An infographic that carefully breaks down the core elements of 50's outrageous success as a business mastermind, into 5 actionable lessons. Get your h
Martin (Marty) Smith's insight:

Great infographic and had no idea 50% of things 50 Cent is up to. Great tips.

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Haiku Deck & LI - A @HaikuDeck On Visual Personal Branding

Haiku Deck & LI - A @HaikuDeck On Visual Personal Branding | Personal Branding Using Scoopit | Scoop.it
How Haiku Deck can improve emotional storytelling on your LinkedIn Profile with arresting visuals.
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12 Resources to Improve Your LinkedIn Profile |

12 Resources to Improve Your LinkedIn Profile | | Personal Branding Using Scoopit | Scoop.it
A collection of expert articles to help you make the most of your LinkedIn Profile by refining your headline, summary, work history, endorsements and more.
Martin (Marty) Smith's insight:
Great resource to improve your online resume.
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5 Tips Help You Get The Most Out Of LinkedIn

5 Tips Help You Get The Most Out Of LinkedIn | Personal Branding Using Scoopit | Scoop.it

Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.

Here are five tips to help you get the most out of the site:


Via Kamal Bennani, Murhaf Taia
Martin (Marty) Smith's insight:

LinkedIn is a powerful tool IF you know its secrets.

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aanve's curator insight, April 10, 11:01 PM

www.aanve.com

 

Richard Shulman's curator insight, April 11, 9:48 AM

A great reminder about the importance of LinkedIn and how to keep yourself active. I know it works, as my contacts have expanded greatly, worldwide. Follow these steps, and do not hesitate to ask me how I did it! This article and LinkedIn are great business tools.

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Don't Be An Asshole: Gestalt of Coaching Entrepreneurs & Startups - CrowdFunde

Don't Be An Asshole: Gestalt of Coaching Entrepreneurs & Startups - CrowdFunde | Personal Branding Using Scoopit | Scoop.it

James Avery's sudden & bad realization - he was an asshole. He was giving advice the wrong way. Learn how he stopped giving bad advice to startups. 

Marty
Great advice here from Adzerk CEO for personal branding too.  

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Ivon Prefontaine's curator insight, April 5, 5:17 PM

The article reminded of the way school jurisdictions have used "cognitive coaching." It has been about giving advice rather than listening to teachers tell their stories and finding the path themselves.

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22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME?

22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME? | Personal Branding Using Scoopit | Scoop.it
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...

Via Cendrine Marrouat - www.socialmediaslant.com
Martin (Marty) Smith's insight:

More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.

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Nine0Media's curator insight, March 27, 4:25 PM

#WebConsultants  #Nine0Media

Carole Borie's curator insight, March 28, 2:37 AM

A must read !

Agora Abierta's curator insight, April 7, 4:41 AM

Take into account to your blog!

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Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand

Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand | Personal Branding Using Scoopit | Scoop.it

8 Visual Marketing Tips From Vogue
* Be Specific & Use BIG NUMBERS to help.
* Be Branded Use Known Brands.
* Be Welcoming (LI Pic should be looking right at camera).

* Be Topical - frame achievements in current keywords and trends.

* Use alliteration and rhythm in headlines.

* Create juxtapositions and contrasts like "street chic" or "power user".

* Use Action Verbs such as create, sell, develop, market.
* Simple colors (black, red, white).


If you are logged in and viewing my LinkedIn Profile (www.linkedin.com/in/martysmith1980vc/ ) you will see my fledgling attempt to adopt these 8 visual marketing tips to an important "personal branding" tool - my LinkedIn Profile. Use of big visual numbers and known brands helps wrap my brand in "known" and "trusted" while walking a fine line.

Personal brands that are too "known" can seem boring and not exceptional. Blending trusted messaging via keywords and brands with creativity and challenge is the fine line every "personal brand" must walk.

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Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market

Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market | Personal Branding Using Scoopit | Scoop.it
The resume is dead (or at least it's jumped the shark ). The resume used to be the tool that would get you noticed. No more. It's a fading bit player, no longer the star of the show. Now, by the time someone has seen your resume, they've already Googled you. Your resume has become a "late to the party" confirmation of your Google results and LinkedIn profile, rather than the enticement to opportunity you expect it to be. move over resume, here's its replacement.
Martin (Marty) Smith's insight:

Agree, best way to get a great job is NOT TO NEED ONE!.

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Designers use Comic Sans to fight cancer | Creative Bloq [too funny says 1 Big C Survivor]

Designers use Comic Sans to fight cancer | Creative Bloq [too funny says 1 Big C Survivor] | Personal Branding Using Scoopit | Scoop.it
It's the font we all love to hate (heck, even the artist who inspired it does). And now a bunch of designers from 34 countries are harnessing that hatred to do some good, in the fight against cancer.




Via Jakarta Web Developer
Martin (Marty) Smith's insight:

LOL, this is too funny. So I love Comic Sans, but that would make me an enemy to most designers who see comic sans as low brow kitsch. I love the humor here. You might think having cancer means you can't laugh.

I'm here to tell you laughter may well be the best medicine especially snarky inside design humor like this. This cancer survivor / patient loves it.



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Angela Booth's curator insight, July 22, 6:38 PM

Confession... I LIKE Comic Sans. (Hangs head in shame...)

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Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder | Personal Branding Using Scoopit | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.

Martin (Marty) Smith's insight:

Hero Marketing
Little did I know when I quit my Director of Ecommerce position and decided to ride a bicycle across America to help cure cancer that I would discover "Hero Marketing". I thought there would be an epiphany somewhere in Utah as we rode 3,300 miles across America, but fell on the idea of Hero Marketing.

Hero Marketing is easy to understand. Do amazing things that require risk and you have a chance for reward. Do average things with little risk and you will discover a long line of people who are already there.

While this podcast interview doesn't discuss personal branding and Hero Marketing as much as it covers startups, crowdfunding and our most recent startups Tech Cures Cancer (live on UNC and blog coming soon) and Curagmai (content marketing tool for merchants and content marketers). Hero Marketing is the core of our conversation.

What about you? Have you realized BHAGs (Big Hairy Audacious Goals)? Share your BHAG accomplishments and we will curate in.

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The 10 Most Important Business Skills in 2020 (Infographic)

The 10 Most Important Business Skills in 2020 (Infographic) | Personal Branding Using Scoopit | Scoop.it
In just six years time, the skills you'll be looking for in star employees will be vastly different from those ideal in today's workers. Consider this your crystal ball.

Via Gust MEES, Chris Carter, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

LOL, rare is it I'm glad I have the Big C and so making 2020 is doubtful, but this infographic made me exhausted and glad I don't have to master all this stuff (lol).

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Chris Carter's curator insight, July 8, 8:02 PM

I agree with the essential skills list. Excellent!

Edumorfosis's curator insight, July 9, 7:50 AM

Si la universidad no se articula a la altura de los tiempos practicando el conjunto de destrezas necesarias para entrar al mundo laboral emergente, lo harán los profesionales por su propia cuenta. Las micro-firmas se encargarán de desarrollar proyectos o programas dirigidos a profesionales en búsqueda de nuevos horizontes de posibilidades. La Universidad Intelectual ya es cosa del pasado. La Universidad Social es el presente y el futuro de la Hiper-Educación... 

Beth Kanter's curator insight, July 9, 10:20 AM

Good list of 21st Century work skills.

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Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC

Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC | Personal Branding Using Scoopit | Scoop.it
Here's how you can create a positive, life-affirming moment instead of a scary, personality-scarring event.
Martin (Marty) Smith's insight:

Curagami's (http://www.curagami.com )"bossman" at Triangle Startup Factory and chief investor in our #startup Chris Heivly wrote a great post for Inc. about 3 mistakes to never make when networking (made all three mistakes btw):

1. Don’t cold call/cold email. 

2. Don't tell me your life story. 

3. Don't ask me to read your mind.


AGREE with #1. My life's story is on the web. If you can get me on the phone, and I try to make that HARD, talk to me about what we have in common not YOUR THING. I could care less about YOUR THING no matter what it is until I know you are FRIEND and not FOE. 

Best way to cold call today is not to cold call. Share, educate and use friends of friends marketing to reach people. Cold calling is for suckers who think offending and interrupting is still okay. It isn't as our bossman points out. 

BTW, I've NEVER had someone turn down my request to write about them. If you want your personal currency to go UP start a blog and call influential people in your area and ask for an interview. That is how I met Chris :). 

Read more: http://www.inc.com/chris-heivly/how-to-network-effectively-every-time.html#ixzz35656Syje
 

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Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job

Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job | Personal Branding Using Scoopit | Scoop.it

Personal Branding MacGuffins
We explored Why Every Website Has A MacGuffin in Curation Revolution (http://sco.lt/9L7oCf and at http://www.curagami.com/featured/website-marketing-macguffins/ ). That got us to thinking about personal branding MacGuffins. 

MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin.

Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand?

Personal Brand MacGuffins include:

* Having a LinkedIn Profile.
* Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. 
* Including a link to your Twitter on your LI Profile.
* Including a link to your personal blog or company website (and your personal blog scores higher).
* Telling your story in detail, supported by your recommendations and visually.

What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?  

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Life lessons: Cancer As Teacher, Coach, Mentor via @HaikuDeck

Life lessons: Cancer As Teacher, Coach, Mentor via @HaikuDeck | Personal Branding Using Scoopit | Scoop.it

Cancer teaches many Life Lessons.

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The 3 Attributes to Look for in Top Talent

The 3 Attributes to Look for in Top Talent | Personal Branding Using Scoopit | Scoop.it
When you find a candidate where these traits intersect, hire them, even if a position for them doesn't exist yet.

Via Carlos Fosca
Martin (Marty) Smith's insight:

I'm not a big fan of "attitude" since it can be so contextually sensitive. Could be I'm finally channeling all that B. F. Skinner I read in college because I'm more of a behaviorist (see behavior interviewing PDF here http://www.udel.edu/CSC/pdf/behav_interview.pdf). 

In the summary of that paper they discuss how past performance is not strongly related to success in something new, less than 10% in fact. If that is true the WHAT of a person's past isn't as important as the WHY.

Why we do things, at least as much as we are in touch with it, provides a window into motivation and core values. Knowing where you came from, went to school is important information, but probably no more predictive than past performance.

As an Internet marketer what matters most may be how a person responds to stress. I have to admit I wasn't GREAT at responding to stress when I started this journey to become an Internet marketer 15 years ago. I had to adjust or get out of the business.


THe business is stressful because CHANGE is the only constant. Turns out I LOVE that truth because it means my ADD brain rarely has time to get bored. The minute boredom is possible something substantial changes and everything is new again.

HOw do you INTERVIEW for that? Throw an unexpected curve ball at 'em. Come in, start the interview and then get a call and leave. Ask the candidate to solve a problem where there is no RIGHT answer just process and then ask the to explain their process.

Try to resist the BLINK thing, that you made a judgement within seconds of meeting the candidate, and listen more than you talk.  

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massimo scalzo's curator insight, June 12, 4:03 AM

It's worth reading...

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Life Without Fear...Possible? Phil Says YES!

Life Without Fear...Possible? Phil Says YES! | Personal Branding Using Scoopit | Scoop.it

This is a great post from my http://www.crowdfunde.com co-founder Phil Buckley. He asks a great question, "Imagine if you could get control of the part of your brain that throws the switch on fear."

Think about that for a moment. Life without fear. Phil points out that much of what creates fear makes non sense at all. When we live in the moment and experience life, even at its roller-coaster-like pace and furry, we aren't naturally fearful.

We embrace, take on and commitment.

We get in trouble the more we THINK, add in the expectations of others, also called SHAME as Phil points out, and give up our natural power to baseless fear. Phil shares interesting insight into the company we are creating and the journey we are on. Are you on such a journey too? Share it and we will curate into CrowdFunde.

What are your fears?


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7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice | Personal Branding Using Scoopit | Scoop.it

Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!

Marty Note
Wow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it.

Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:

1. Maximize Your Profile Potential

2. Write Great Content

3. Manage Your Contacts

4. Join Niche Specific Communities

5. Pay Attention to Your Ripples

6. Create a Visually-Rich Experience

7. Use Google+ Hangouts

Wow, what a great post by a deep expert in G+, social media and Internet marketing.

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Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti

Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti | Personal Branding Using Scoopit | Scoop.it

Semantic Web & Future Of Everything
I agree with one of Mark Schaefer ideas within his highly influential Content Shock post (http://www.businessesgrow.com/2014/01/06/content-shock/ ). I agree that in order for smaller publishers to thrive they will need to knit together in coops.

Mark doesn't say those exact words, but his convincing data suggests the day of the small publisher is all but over. If your business, be it B2C ecommerce or B2B content marketing, depends on organic traffic like our great partner Moon Audio (http://www.moon-audio.com) you need help.

Publishers need help:

1. Harness the information needed to connect top of funnel lead generation activities such as content creation and #contentcuration to bottom of the funnel conversion (where some material gain happened for the publishers, hosts or creators of the conversations).

2. Create a powerful Curatti-like coalition or "commons" where the sum of the parts is many times greater than any individual contributor and then use the power of the commons to PAY BACK the members.

Creating an easy to use tool to help with both of those publisher pain points is our Durham, NC based startup's mission. We made significant progress this week. Next week we hope to finalize design, outline our content and SEO strategy and draft a marketing plan.

By the end of April we hope code will be being written and CrowdFunde will be ready for use by end of May. Taken longer than we thought to get here, but, thanks to our "beta partners" we understand the pain points AND we know how we must shift the game to protect our customers.

If social media means we are more conversational and so search less it is important to help our publishers be able to compete effectively and meet the always rising expectations from contributors (1%), supporters 9% and readers (90%).

Stay tuned, going to be amazing. Marty

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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Personal Branding Using Scoopit | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.

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Carlos Polaino Jiménez's curator insight, April 2, 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Personal Branding Using Scoopit | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Martina Friesenbichler
Martin (Marty) Smith's insight:

I love the 92% of companies who blog multiple times a day have acquired a customer from their blog stat. You might wonder how that could work. How can a company blog multiple times a day?

Shorten up your blog posts and widen your content curation and creation path and creating multiple post a day is possible. Each post has a unique URL so they shouldn't step on each other too badly (and that is another good reason to create a wide swath of content).

Brain Pickings is a great example of the power of intense blogging for long periods. Maria Popova's blog has almost 11,000 pages in Google, a PageRank of 7 and almost 11,000 inbound links. Smart content distributed across a wide swath with multiple posts a day can create a powerful SEO position.

My blog writing tips:

* Write in present tense verbs (sounds FAST).
* Short sentences without connections (and, but, so hurt more than they help online).

* Bullet points are good, great visual support is better.
* Match written content to visual support.

* Avoid "stop words" like "him, her, it, they".

* Be specific (use keywords whenever possible).
* Don't sweat grammar but watch the spelling.

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Nacho Vega's curator insight, April 2, 4:48 PM

Read it... or not... :)

JordiMarínba's curator insight, April 6, 6:37 PM

Excellent infografic to bear in mind when writing blogs.

MCLibrarianRMIT's curator insight, April 13, 1:12 AM

Common grammar errors and how to fix them.  Applicable to more than just blog posts.

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Red Bull's Branding Lessons For Personal Branding via Curatti

Red Bull's Branding Lessons For Personal Branding via Curatti | Personal Branding Using Scoopit | Scoop.it

This post is about the branding journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. What are implications of Red Bull's branding lessons for personal branding?

* Create community, don't try and create a "personal brand" on your own (and yes we realize that sounds strange).
* Find VISUAL and DYNAMIC ways to discuss your personal brand.
* Use recognizable logos that are relevant to your personal brand.
* Look for the AWESOME and OUTSTANDING and then take a risk and DO IT.
* More risk in being boring than taking risks.

Create community, get visual (pictures, graphics, video) riff recognizable relevant logos and take risks since the  biggest risk is not taking risks.

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