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Rescooped by Martin (Marty) Smith from Mobile Revolution onto Thank You Economy Revolution |
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![No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/juOqwupDHI1ooK-EwvR3TDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
KISSmetrics: Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications...
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Find out some of the benefits that you will get from hiring a professional web designer... Marty Note Listen for how potential designers think about SEO, conversion and handing the keys to the car to YOU to maintain. They (any designer) can't move as fast or as well as YOU in your vertical so never get strung out by an overly complicated design and make sure you know how you will maintain THEIR design. Via Spyros Thalassinos, Luis Barbuto Delete the scoop?
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Contests and games are my "GO TO" tactic to build viral content. Even the most boring contest will out pull your best article especially on mobile.
I think of the phone as a game console and all that time spent in a line somewhere as the perfect time to capture attention and hold engagement via a contest or a game.
Contests and games may be the best social media marketing content because there are so many "share points", places where you are dying to share something with your friends.
This is a great KISSmetrics post on how to use contests and games. I would add:
* Make contest VISUAL (the messy desk contest is perfect).
* Create visual support (badges and widgets).
* Don't forget the Game within the Game (who is helping you the most is a great game within a game).
* Add a "horse race" option where leaders race one another (drives social shares crazy).
* End with an expert panel making final awards (avoids spam problems giving away top prizes).
Gamification is so important to online marketing we wrote a Gamification White Paper a few months ago: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
Don't just set up a single contest, set up gamification to reward repeat visits, players willing to share and profile the magic 1% of your traffic willing to fill out your forms and the 10% willing to vote on content created by the 1% (The 1:10:89 User Generated Content rule http://scenttrail.blogspot.com/2011/01/user-generated-content-11089-rule.html ).
If you aren't planning a regular contest and game for 2013 time to re-visit your strategy. Games create social loyalty faster than almost any content, build SEO and may be the most "soical" content on the planet.
I've run more than 50 online contests and games and my one caveat is they are a fair amount of work (setup, monitoring and awarding), but returns are off the charts. Almost every kind of content is made better, more sticky, with a game component.