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Rescooped by Martin (Marty) Smith from Mobile Revolution onto Thank You Economy Revolution |
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![No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/juOqwupDHI1ooK-EwvR3TDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
KISSmetrics: Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications...
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They say don’t judge a book by its cover, but let's be honest a pretty cover sure doesn’t hurt. That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s important to make your marketing materials as visually appealing as possible.
Problem is creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff). But there's good news! There are plenty of free and easy-to-use tools out there that can make you look like a master designer! This post will break down 13 of our favorites so you too can create visuals and images that make your marketing pop. Get ready to create visualizations, banners, infographics, the whole nine yards like a total pro. Delete the scoop?
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Often the first result that people want from their social media strategy is a mass of followers. Via AnnaGenis Delete the scoop?
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![Social Media Marketing: 7 Businesses Needs [Infographic] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/7k1gzWBb7KknRIv1DSo8tTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social media is the new internet and is changing how we share our brand and business. This infographic highlights some key points. ***** Cool, fast infographic my friend Nikola (@CoCase) made me aware of. Marty Via Ross Quintana, John van den Brink, Nikola Pohlupkov Delete the scoop?
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Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg] Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business. Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler Delete the scoop?
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Contests and games are my "GO TO" tactic to build viral content. Even the most boring contest will out pull your best article especially on mobile.
I think of the phone as a game console and all that time spent in a line somewhere as the perfect time to capture attention and hold engagement via a contest or a game.
Contests and games may be the best social media marketing content because there are so many "share points", places where you are dying to share something with your friends.
This is a great KISSmetrics post on how to use contests and games. I would add:
* Make contest VISUAL (the messy desk contest is perfect).
* Create visual support (badges and widgets).
* Don't forget the Game within the Game (who is helping you the most is a great game within a game).
* Add a "horse race" option where leaders race one another (drives social shares crazy).
* End with an expert panel making final awards (avoids spam problems giving away top prizes).
Gamification is so important to online marketing we wrote a Gamification White Paper a few months ago: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
Don't just set up a single contest, set up gamification to reward repeat visits, players willing to share and profile the magic 1% of your traffic willing to fill out your forms and the 10% willing to vote on content created by the 1% (The 1:10:89 User Generated Content rule http://scenttrail.blogspot.com/2011/01/user-generated-content-11089-rule.html ).
If you aren't planning a regular contest and game for 2013 time to re-visit your strategy. Games create social loyalty faster than almost any content, build SEO and may be the most "soical" content on the planet.
I've run more than 50 online contests and games and my one caveat is they are a fair amount of work (setup, monitoring and awarding), but returns are off the charts. Almost every kind of content is made better, more sticky, with a game component.