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Rescooped by Martin (Marty) Smith from Mobile Revolution onto Thank You Economy Revolution |
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![No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/juOqwupDHI1ooK-EwvR3TDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
KISSmetrics: Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications...
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![You Have A LinkedIn Profile, Now What [Infogaphic] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/LohqYgoiLiC15a5iGIDRMjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I have a linkedin profile now what? Good, simple infographic explaining how to use Linkedin to assist in your online marketing. Delete the scoop?
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Ben-Horin created TechSoup Global (as "CompuMentor") in 1987 by tapping volunteer resources on the WELL, one of the first online communities. Over the past two decades, he guided the TechSoup Global evolution from a small, local nonprofit to a globally respected entity with more than 200 employees and a budget of US$30 million. Via Beth Kanter
Martin (Marty) Smith's insight:
Save The World Marketing 
Martin (Marty) Smith's curator insight,
March 7, 12:19 AM
Much more on Save The World Marketing soon. Delete the scoop?
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'The New Consumer Tribe: Revolutionizing Brands and Scaling Sustainability blog post by Alicia Korten. Via Ferananda
Martin (Marty) Smith's insight:
The New Branding If you are a marketer you aren't in control anymore. Debatable if you ever were as in control as it appeared, but collaboration and tribes rule the world now. We collide with our consumers and they with us so much and in so many ways now the lines between marketers, advocates and consumers are eroding fast.
Ferananda's curator insight,
March 21, 8:09 PM
In a nutshell:
Deliver total value Paint the big picture (tell the story) Be their champion Make more out of less Invite them to the conversation
What is your brand doing to provide value to the new conscious consumers? what brand is really rocking for you? Delete the scoop?
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Most engaged couples, if they’re not doing the shotgun boogie, start a gift registry for wedding attendees that includes dishes, silverware, kitchen appliances or other household necessities. Now they can add a 2013 Dodge Dart to their list.
Martin (Marty) Smith's insight:
Dodge Creates Cool Social "Registry" Buying a car SHOULD be a social event. We don't buy cars all that often anymore, not nearly every year like my grandfather. Kudos to Doge for creating a way to "fund the car" one social piece and donation at a time.
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Contests and games are my "GO TO" tactic to build viral content. Even the most boring contest will out pull your best article especially on mobile.
I think of the phone as a game console and all that time spent in a line somewhere as the perfect time to capture attention and hold engagement via a contest or a game.
Contests and games may be the best social media marketing content because there are so many "share points", places where you are dying to share something with your friends.
This is a great KISSmetrics post on how to use contests and games. I would add:
* Make contest VISUAL (the messy desk contest is perfect).
* Create visual support (badges and widgets).
* Don't forget the Game within the Game (who is helping you the most is a great game within a game).
* Add a "horse race" option where leaders race one another (drives social shares crazy).
* End with an expert panel making final awards (avoids spam problems giving away top prizes).
Gamification is so important to online marketing we wrote a Gamification White Paper a few months ago: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
Don't just set up a single contest, set up gamification to reward repeat visits, players willing to share and profile the magic 1% of your traffic willing to fill out your forms and the 10% willing to vote on content created by the 1% (The 1:10:89 User Generated Content rule http://scenttrail.blogspot.com/2011/01/user-generated-content-11089-rule.html ).
If you aren't planning a regular contest and game for 2013 time to re-visit your strategy. Games create social loyalty faster than almost any content, build SEO and may be the most "soical" content on the planet.
I've run more than 50 online contests and games and my one caveat is they are a fair amount of work (setup, monitoring and awarding), but returns are off the charts. Almost every kind of content is made better, more sticky, with a game component.