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Rescooped by Martin (Marty) Smith from Mobile Revolution onto Thank You Economy Revolution |
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![No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/juOqwupDHI1ooK-EwvR3TDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
KISSmetrics: Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications...
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Wow, never would have guessed the little blog that could started in 2007 as an experiment to learn about Google and Amazon would have more than 100,000 visitors and a quarter of a million views. In a few days ScentTrail Marketing will pass a significant milestones as the views meter passes 225,000. THANKS to everyone who reads, comments on and shares ScentTrail Marketing, the little blog that could. Also just topped $100 in adwords earnings. ScentTrail is a "profit not" blog with all earnings going to Story of Cancer Foundation. Delete the scoop?
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Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let's change the way we think about changing the world.
Martin (Marty) Smith's insight:
Brian Yanish suggested this great TED talk. Dan's ideas are so RIGHT. In my Save The World Marketing slideshare (http://www.slideshare.net/martinmartysmith/save-the-world-marketing ) I mentioned how fast nonprofits and for profts are running toward one another. Delete the scoop?
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We’ve all heard it before (usually accompanied by repeating hours of music scales or sports drills over and over):Practice makes perfect.But your music teachers and sports coaches were wrong – well…... Via Ana Cristina Pratas
Martin (Marty) Smith's insight:
Turns out practice has to be supplemented with starting serious practice early AND having a quick "working memory". Think of working memory like your personal library. When you can pull related material quickly AND when your working library is large then your practice can pay off. Delete the scoop?
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Martin (Marty) Smith's insight:
I've been doing some research into LinkedIn, research I will share soon. When I do share my research I want it to look good. Great tips here on how to do that. 
Ivon Prefontaine's curator insight,
May 13, 9:51 AM
This is an increasingly important consideration. Delete the scoop?
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ScentTrail Content Marketing Milestone Delete the scoop?
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Yoko Ono launched a cool new SMILES app for iPhone yesterday. This post shares why I smile already each time I hear, "Yoko Ono", a name than mean's ocean's child :). Delete the scoop?
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Artist Jeff Koons to Create A New BMW Art Car from Andrew Peterson on February 2, 2010 at Rumor Central.
Martin (Marty) Smith's insight:
BMW Art Cars ROCK Content Marketing Delete the scoop?
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Digital Marketing For Business Conference Hour By Hour You can find my hour by hour recommendations on the linked post. Tuesday 1:00 Enterprise Track I discuss Thinking Bigger
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Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:
Slideshare Breaks 10,000 Views Thanks To Storytelling Delete the scoop?
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Hanging Out With Annie Liebovitz
Annie is generous, kind and seemed to enjoy OUR taking pictures of HER. If that strikes you like a huge DUH, you are right.
One of my great regrets is not handing the camera to Annie and asking her to take pictures of US (oh well).
This was a FUN day and one of the special moments of my life. Not because meeting a celebrity is so cool, but because Annie, a personal hero, is an artist worthy of RESPECT and ADMIRATION. Her talent is immense, but her ego small - a rare combination. Post is from ScentTrail Marketing: http://scenttrail.blogspot.com/2008/05/meeting-annie-leibovitz.html Picture is of the artist William Wegman and his beloved dog Fay Ray.
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An infographic with information on the rise of google plus as a social network and how implementing google authorship can affect your business - http:
Martin (Marty) Smith's insight:
Set new #BI Revolution (http://www.scoop.it/t/business-intelligence-revolution ) view records with over 2,000 views in three days. 
Martin (Marty) Smith's curator insight,
April 4, 8:08 PM
This infographic confirms what is clear - Google Plus is coming up FAST. I hang out with some serious G+ users such as @MarkTraphagen and he is speaking about GPlus all of the country. Delete the scoop?
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Learn how to get your research onboard this iconic flight at http://engt.co/VUT4nP Learn more about how this patch came to be at http://fctn.tv/blog/casis-mission-patch-shepard-fairey/...
Martin (Marty) Smith's insight:
Cool, thinking of crazy space research ideas to submit now. Startups noe the grants available. Now I'm wondering how we can cure cancer from space (lol). Delete the scoop?
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There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.
However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.
If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend.
Create A Schedule And Stick To It It’s a simple idea but it’s amazing how few actually bother to put one together.
Prepare In Advance That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive.
Break Down And Delegate Not all businesses can afford the luxury of a community manager so if you have a small team, why not break up duties between each other?
Cross-Posting So long as you don’t resort to automating the process, which can work against you since it shows you didn’t put time into it, then you can post the same image/video on another account.
Less Is More If you’re tweeting and posting regularly, that’s great. However, if it’s a case that each post is getting low levels of engagement, you may want to reconsider your content strategy. Via Ivo Nový, Jesús Hernández Delete the scoop?
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Rare Jean-Michele Basquiat watch for SALE along with just about everything I own. Delete the scoop?
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Martin (Marty) Smith's insight:
Cool new photo sharing soical net. Delete the scoop?
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Bringing communities together around a cause is one of the most meaningful and rewarding types of community management. Marty Smith shares how he does it. VIDEO: https://plus.google.com/u/0/102639884404823294558/posts/9Ry4SbhEprT NOTE: Starts at 6:00 Mark Via Ally Greer
Martin (Marty) Smith's insight:
Thanks to Ally, Tim and Jonathan for including me into today's How Community Saves The world G+ Hangout.
Martin (Marty) Smith's curator insight,
May 24, 10:55 AM
Looking forward to my HANGOUT with Ally, Tim and Jonathan discussing how community saves the world AND your Internet marketing. 
Ally Greer's curator insight,
May 24, 12:50 PM
So excited to have Marty Smith on today's #cmgrhangout! We're going to talk about storytelling and bringing communities together around personal stories to make an impact and "Save The World." Delete the scoop?
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TechWeekEurope UK Via Richard Kastelein & Adriana Hamacher, Robin Martin, Wonil Lee
Martin (Marty) Smith's insight:
Internet of things will be COOL. 
Rosetta Carrington Lue's curator insight,
May 8, 11:08 PM
Amazing infographic on the future of internet connectivity. This reminds me of the 1990 Arnold Schwarzenegger movie "Total Recall"! Delete the scoop?
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Communication Psychosociologist but Geek! Posting on Digital Revolution, Social TV and Human Evolution caused by the Digital Era. In French & English.
Martin (Marty) Smith's insight:
Martine's Scoops Are Cool. I just followed all 5 of her Scoops :). Marty Delete the scoop?
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King & Queen of Pinterest Nutritionist Delete the scoop?
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Creating New KPIs I wanted to know the extent of my personal brand's current ecosystem. Reach has three components: * Outer circle (so called "loose connections") * FOF or Friends of Friends
I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).
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Scoopiteers, It takes four legs for a service to run well and fast: - a tangible value proposition - an efficient and pleasant user experience (UX) - a responsive and competent customer support - a reliable quality of service (QoS) ...
Martin (Marty) Smith's insight:
Stuff Happens, Remember Marc's Note Then * Storytelling - Share the blow-by-blow, great storytelling. * Share Widget - Love the share widget (too good). * Optimistic and upbeat. Marc just conducted a class in how to be a great Internet marketer. When the wave hits and you are drowning and unsure BREAK THIS GLASS.
Marc's comment,
April 12, 11:32 AM
I'm really touched Marty. And appreciative. You've been a very active curator here and your comments always help us deliver a better service. This one, in addition, will help me spend a great week end. Thank you!
Martin (Marty) Smith's comment,
April 12, 1:41 PM
My pleasure Marc. Been FUN and amazing. Have a great weekend my friend :). Marty
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Watch video on CureCancerStarter.org's misison to create the first crowdfunding platform to bring cancer patients and researchers together.
Martin (Marty) Smith's insight:
Share the Love, Cure Cancer
2. Watch my video explaining our mission at http://www.curecancerstarter.org.
3. Volunteer by emailing Martin.Smith(at)Atlanticbt.com (will have a form soon). We need help developing a great board of advisors, creating content, developing and executing our Internet marketing plans and creating Cure Cancer Starter (so we need help with everything).
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I have a linkedin profile now what? Good, simple infographic explaining how to use Linkedin to assist in your online marketing. Delete the scoop?
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Why a new book on big data is destined to be one of the top business/analytics books of 2013 (Steve Millers review on the new Big Data book, looks like I will have to step out and buy it soon http://t.co/84NnLF86of)...
Martin (Marty) Smith's insight:
Datafication Is Too Cool PS. I am buying the book. Big Data: A Revolution That Will Transform How Live, Work and Think,” co-authored by Oxford professor Viktor Mayer-Schonberger and Economist editor Kenneth Cukier, Delete the scoop?
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Orange Leaders by The reThink Group. Orange Leaders is a place for ministry leaders to network and connect.
Martin (Marty) Smith's insight:
Find "teach in the way brains can't ignore" fascinating for content marketing. Delete the scoop?
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Contests and games are my "GO TO" tactic to build viral content. Even the most boring contest will out pull your best article especially on mobile.
I think of the phone as a game console and all that time spent in a line somewhere as the perfect time to capture attention and hold engagement via a contest or a game.
Contests and games may be the best social media marketing content because there are so many "share points", places where you are dying to share something with your friends.
This is a great KISSmetrics post on how to use contests and games. I would add:
* Make contest VISUAL (the messy desk contest is perfect).
* Create visual support (badges and widgets).
* Don't forget the Game within the Game (who is helping you the most is a great game within a game).
* Add a "horse race" option where leaders race one another (drives social shares crazy).
* End with an expert panel making final awards (avoids spam problems giving away top prizes).
Gamification is so important to online marketing we wrote a Gamification White Paper a few months ago: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
Don't just set up a single contest, set up gamification to reward repeat visits, players willing to share and profile the magic 1% of your traffic willing to fill out your forms and the 10% willing to vote on content created by the 1% (The 1:10:89 User Generated Content rule http://scenttrail.blogspot.com/2011/01/user-generated-content-11089-rule.html ).
If you aren't planning a regular contest and game for 2013 time to re-visit your strategy. Games create social loyalty faster than almost any content, build SEO and may be the most "soical" content on the planet.
I've run more than 50 online contests and games and my one caveat is they are a fair amount of work (setup, monitoring and awarding), but returns are off the charts. Almost every kind of content is made better, more sticky, with a game component.