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Connection Economy Is The GIVE, The Ask & The Thanks
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Google Analytics When FREE Is Expensive - Is There A Drop GA In 2013 Movement?

Google Analytics When FREE Is Expensive - Is There A Drop GA In 2013 Movement? | Thank You Economy Revolution | Scoop.it
From www.thegooglecache.com - December 27, 2012 7:20 AM

Great well reasoned article here about why the author has decided to drop Google Analytics.

Martin (Marty) Smith's insight:

Great article picked up from my friend @1918 about why it may make sense to drop Google analytics in 2013 in favor of a @SpringMetrics (http://www.springmetrics.com ) or some other metrics provider. With GA's "Not Provided" climbing up close to 50% FREE isn't as valuable or cheap as it used to be.

If you really want to know what your website is doing, and you do, spening a little money may be much cheaper than FREE.

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Phil Buckley's curator insight, December 27, 2012 8:33 AM

Data is the only thing that matters anymore. Who will own your data?
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Shepard Fairey's Patch Heads To Space & Your Ideas Can Too [Video]

From vimeo.com - April 3, 5:52 PM

Learn how to get your research onboard this iconic flight at http://engt.co/VUT4nP Learn more about how this patch came to be at http://fctn.tv/blog/casis-mission-patch-shepard-fairey/...

Martin (Marty) Smith's insight:

Cool, thinking of crazy space research ideas to submit now.  Startups noe the grants available. Now I'm wondering how we can cure cancer from space (lol). 

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Cure Cancer Starter Landing Page and Video Is LIVE

Cure Cancer Starter Landing Page and Video Is LIVE | Thank You Economy Revolution | Scoop.it
From www.curecancerstarter.org - February 20, 12:15 PM
Martin (Marty) Smith's insight:

Thanks to friends at WTE.net we have LIFT OFF of Cure Cancer Starter. There is only a landing page and a video of me explaining our mission but too cool to see something so near and dear take its first fledgling steps. 

There is a form to join our mailing list and I hope my Scoop.it friends will so I can keep everyone up to speed on our progress. Couldn't create a "crowdfunding platform for cancer research" without an army of generous friends. 

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Michael J. Fox Inspires With Disruptive Philanthropy On Letterman [VIDEO]

Michael J. Fox Inspires With Disruptive Philanthropy On Letterman [VIDEO] | Thank You Economy Revolution | Scoop.it
From www.cbs.com - January 11, 12:45 AM

Michael J. Fox tells why he decided to commit to a new television series. Great, inspiring interview with Michael J. Fox that cuts out just before he used the amazing term - Disruptive Philanthropy. 

Martin (Marty) Smith's insight:

Disruptive Philanthropy
This is a great interview with an inspiration for me. Michael J.Fox's indomitable spirit and creative foundation is inspiring Story of Cancer Foundation. In fact Fox named what we are trying to do on Letterman tonight.

 He used the term "disruptive philanthropy" and THAT is exactly what we are trying to do by creating Cure Cancer Starter and putting money, time and resources against the Tech Cures Cancer idea.

Fox immediately apologized a little saying, "Disruptive in a good way," and I would go along with that notion. We aren't "Occupying Cancer" though there are days with I think a little clenched fist is called for (how long as the "war on cancer" been going on?).

I've written about the need for disruption in order to be a GREAT Internet marketer (http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html#.UO-ln4njkeY), not Michael J. Fox just told me disruption applies to my foundation too. But of course.  

 

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Why Jon Stewart ROCKS [VIDEO]

Why Jon Stewart ROCKS [VIDEO] | Thank You Economy Revolution | Scoop.it
From www.thedailyshow.com - December 21, 2012 7:49 AM
Chris Christie defends his decision to veto a New Jersey-run health insurance exchange.
Martin (Marty) Smith's insight:

I could hug Jon Stewart for having this amazing conversation with NJ Governor Chris Christie. This is an amazing interview all the way through, but here is my favorite line:

If you have cancer and you don't have health insurance then it is hurricane Sandy (in your life). 

Jon goes on to make the point that politicians’ empathy increases when they are personally impacted. I wouldn't wish cancer on my worst enemy, but until you (Republicans) have walked a mile in my shoes then you can't understand. Problem is if you are a politician, you MUST have empathy since we live in a REPRESENTATIVE democracy. 

 

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Amanda Palmer's Art of ASKING and GIVING [+ Marty Note]

Amanda Palmer's Art of ASKING and GIVING [+ Marty Note] | Thank You Economy Revolution | Scoop.it
From plus.google.com - March 5, 10:25 PM
Art of ASKING and GIVING
This video of Amada Palmer explaining how she raised over a million on Kickstarter is moving and real (thanks to +Phil Buckley ).…
Martin (Marty) Smith's curator insight, March 7, 12:18 AM

Writing more about this amazing video now. The art of THE ASK and THE GIVE seem like cornerstones of a new economy.
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Help Write Cure Cancer Starter's Intro Video Script [i.e. SAVE Marty]

Help Write Cure Cancer Starter's Intro Video Script [i.e. SAVE Marty] | Thank You Economy Revolution | Scoop.it
From www.facebook.com - February 6, 7:15 PM
Cure Cancer Starter is a new idea created with leading cancer centers and cancer survivor and...
Martin (Marty) Smith's insight:

I just finished the first draft of the Who We Are video script for my crowdfunding cancer charity Cure Cancer Starter and it is BAD, and I don't mean BAD in a good way (lol). 

If you have some expertise in creating video or just want to help out let me know in comments or by LIKING us on Facebook and I will be glad to share a draft of the BAD SCRIPT so we can create a GOOD SCRIPT together (lol).M  

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Yochai Benkler The Penguin, The Leviathan and Internet Marketing's Future [VIDEO]

From www.youtube.com - December 21, 2012 11:41 AM

A decade ago Wikipedia burst into a world not ready to comprehend it. Thousands of people cooperating effectively, without price signals to offer "incentives" or managerial hierarchy to direct efforts was an impossibility.


And yet, it moves. And as it moved it combined with a deep shift across many disciplines, from biology and neuroscience to organizational sociology, experimental economics, and social psychology to paint a very different view of who we are, as human beings, and what we are capable of when we build and inhabit systems that rely on our better selves rather than on the cramped, pessimistic view of traditional economic modeling. A decade ago our explanations of Wikipedia depended on the uniqueness of the Net.


Today, we are ready to learn the deeper lessons: that we are more cooperative than we came to believe in the last half century, and that our challenges lie in learning how to build a new field of cooperative human systems design not only online, but for our lives more generally as the kind of social human beings we really are.


Via jean lievens
Martin (Marty) Smith's insight:

Benkler's talk starts at time code: 26:26

This is a VERY important talk by a genius. I've read Wealth of Networks and see I am now a book behind The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest looks amazing and I will pick it up today.

I'm writing a piece on this talk now for ScentTrail Marketing as Benkler's talk beautifully ties design, nonzero altruism as discussed by Wright (NonZero) and Shermer (Mind of the Market) and the intrinsic vs. extrinsic motivations so well discussed in the book DRIVE by Daniel Pink.

To say this talk is important for today's Internet marketers to grasp would be a vast understatement. The fluidity of Benkler's thoughts and the profound shift toward cooperation has never been more completely outlined.

One of the best examples of Benkler's new cooperation is Scoop.it. Inside this ecosystem norms have been established, largely without the Scoop.it's team's need to do so, and cooperation rules, cooperation I am thankful for daily.

More thoughts on this important talk soon on ScentTrail Marketing.

 

Martin (Marty) Smith's comment, December 21, 2012 11:28 AM
Great talk by a brilliant man. Benkler starts at 26:26. The "death of scientific selfishness" is something I've been writing about for several years so will post something on this excellent talk soon.
jean lievens's comment, December 21, 2012 11:35 AM
Looking forward to your comments!
Martin (Marty) Smith's comment, December 21, 2012 11:50 AM
Great Scoop Jean. Rockin' Marty
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Rescooped by Martin (Marty) Smith from Social on the GO!!!
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Building a Video SEO Strategy

Building a Video SEO Strategy | Thank You Economy Revolution | Scoop.it
From www.seomoz.org - December 6, 2012 7:28 AM

Excerpted from article:
"Creative agencies often fail at this, simply because they don’t know how SEO works. Most creatives don’t understand the full consequence of embeds or pointing to YouTube and Vimeo rather than to a company’s site. Typically they don't understand how to get rich snippets, and so typically fail to get companies the SEO benefit due to them for the content they invest in.

 

As with copywriting, content creation, and development, success in the video space looks like "integrating the creative and the technical aspects of SEO."


For video, this means taking a goal driven strategy from inception to launch:
- Define the business goals.
- Define the appropriate audience, hosting, and promotional strategy for the goal.
- Create content that matches the business goals and the audience demographic.

 

Possible Goals for Video SEO:
1. Rich Snippets...
2. Conversions...
3. Brand Awareness...
4. Links and Social Shares...

 

Summary of Goals and Content Type:
Can I target more than one goal with the same bit of content?
Yes. But, you probably shouldn't. That’s not to say you can’t use the same piece of content for two different goals, but when you do, you typically dilute the return you’re going to get, either because your content will not be particularly well suited for the goal, or because the technical implementation will cause compromise.
In most instances, it’s much more effective to directly and exclusively target one of the goals, rather than attempt to do everything with one piece of content.

 

So what does a fully comprehensive Video SEO strategy look like?
With some variance dependent on vertical and business model, companies looking to achieve all of the above should look into creating four different kinds of content: one to target each marketing specific goal and audience demographic :
- Video created to improve conversions (with video sitemap submitted to get rich snippets);
- Video created to increase brand awareness through inbound channels;
- Video created to increase brand awareness through paid advertising;
- Video created to drive links and social shares back to the company’s site;.."

 

Each element is analyzed with more and detailed information. Read full article here:
http://www.seomoz.org/blog/building-a-video-seo-strategy

 


Via Giuseppe Mauriello, Nikola Pohlupkov
Marcus G. Smith's curator insight, January 21, 12:01 AM

Great strategy to follow, let Newton lead you in the right direction!
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