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100 Things You Need To Know About in 2013

100 Things You Need To Know About in 2013 | Thank You Economy Revolution | Scoop.it
From www.entrepreneur.com - December 26, 2012 12:51 PM
With 2012 very nearly in the rearview mirror, check out this list of what you are going to hear about, talk about about and spend your money on in 2013.Get...
Martin (Marty) Smith's insight:

Some things on this list are frivolous, others are new to me and I am checking out, some are known to me and agree they will play an important role in 2013. 

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Evaluating A Social Ecosystem: Social Selling's New KPIs

Evaluating A Social Ecosystem: Social Selling's New KPIs | Thank You Economy Revolution | Scoop.it
From plus.google.com - April 19, 7:39 AM

Creating New KPIs

I wanted to know the extent of my personal brand's current ecosystem. Reach has three components:

* Inner circle (friends and family).

* Outer circle (so called "loose connections")

* FOF  or Friends of Friends

 

I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).

This is my first stab at creating a new set of Key Performance Indicators for social media marketing so ROI may be more accurately estimated. 

 

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Google Analytics When FREE Is Expensive - Is There A Drop GA In 2013 Movement?

Google Analytics When FREE Is Expensive - Is There A Drop GA In 2013 Movement? | Thank You Economy Revolution | Scoop.it
From www.thegooglecache.com - December 27, 2012 7:20 AM

Great well reasoned article here about why the author has decided to drop Google Analytics.

Martin (Marty) Smith's insight:

Great article picked up from my friend @1918 about why it may make sense to drop Google analytics in 2013 in favor of a @SpringMetrics (http://www.springmetrics.com ) or some other metrics provider. With GA's "Not Provided" climbing up close to 50% FREE isn't as valuable or cheap as it used to be.

If you really want to know what your website is doing, and you do, spening a little money may be much cheaper than FREE.

Phil Buckley's curator insight, December 27, 2012 8:33 AM

Data is the only thing that matters anymore. Who will own your data?
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