With 2012 very nearly in the rearview mirror, check out this list of what you are going to hear about, talk about about and spend your money on in 2013.Get...
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Connection Economy Is The GIVE, The Ask & The Thanks
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Martin (Marty) Smith
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Scooped by Martin (Marty) Smith onto Thank You Economy Revolution |
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Creating New KPIs I wanted to know the extent of my personal brand's current ecosystem. Reach has three components: * Outer circle (so called "loose connections") * FOF or Friends of Friends
I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).
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In an age where the social customer has risen to new heights, customer support teams have been required to adjust to meet the needs of their customer base more
Martin (Marty) Smith's insight:
Selling SMM To The C Level * how much easier it is to sell existing customers than new. * how many people hear about negative experience. * how few hear about great ones. and other customer service facts that should make selling social media marketing to the C level much easier. Delete the scoop?
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'The New Consumer Tribe: Revolutionizing Brands and Scaling Sustainability blog post by Alicia Korten. Via Ferananda
Martin (Marty) Smith's insight:
The New Branding If you are a marketer you aren't in control anymore. Debatable if you ever were as in control as it appeared, but collaboration and tribes rule the world now. We collide with our consumers and they with us so much and in so many ways now the lines between marketers, advocates and consumers are eroding fast.
Ferananda's curator insight,
March 21, 8:09 PM
In a nutshell:
Deliver total value Paint the big picture (tell the story) Be their champion Make more out of less Invite them to the conversation
What is your brand doing to provide value to the new conscious consumers? what brand is really rocking for you? Delete the scoop?
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Rescooped by Martin (Marty) Smith from DV8 Digital Marketing Tips and Insight |
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Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.
It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.
Via Lauren Moss, Firas Ghunaim
Martin (Marty) Smith's insight:
Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem.
Martin (Marty) Smith's comment,
January 30, 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Philippe Trebaul's curator insight,
March 2, 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].
From : denisewakeman.com - January 29, 9:19 PM
"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.
It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".
The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...
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Did your CMO get the memo? Facebook is so real it might be named the next planet, Pinterest is not only a word, it is becoming a verb and Twitter is today's answer to modern day news.
Martin (Marty) Smith's insight:
These factoids will help sell social media marketing to the C level and define the size of your task - cut through all this clutter with a campaign sure to wins customer hearts and minds.
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![You Have A LinkedIn Profile, Now What [Infogaphic] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/LohqYgoiLiC15a5iGIDRMjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I have a linkedin profile now what?
Good, simple infographic explaining how to use Linkedin to assist in your online marketing.
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![10 Killer Inbound Stats From Hubspot [a must download] | Thank You Economy Revolution | Scoop.it](http://img.scoop.it/kGi4WFB6PtqoH6x8esXE1Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
10 awesome stats for your agency's pitch deck!
Martin (Marty) Smith's insight:
I don't like driving into a landing page with nothing other than a download call to action, but this Hubspot deck is worth making an exception. These stats are helpful, beyond helpful.
My favorite is this one that corrects the belief that using social media less promotes more engagement when the opposite is in fact the case.
Pull back to tweeting 2x a day, a suggestion that was made about a year ago for Atlanticbt.com's social schedule and you will only receive 57% of the LIKE and 78% of the comments.
Schedule doesn't create engagement your content DOES, but all things being equal don't let the uninformed push you into bad decisions about schedule.
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Rescooped by Martin (Marty) Smith from Social Media and Nonprofits: Measurement |
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Ben-Horin created TechSoup Global (as "CompuMentor") in 1987 by tapping volunteer resources on the WELL, one of the first online communities. Over the past two decades, he guided the TechSoup Global evolution from a small, local nonprofit to a globally respected entity with more than 200 employees and a budget of US$30 million.
Via Beth Kanter
Martin (Marty) Smith's insight:
Save The World Marketing
I am working on a concept with a group of Internet marketers and writers called "Save The World Marketing", this piece about how Daniel Ben-Horin used technology to create community, mentorship, competitive collaboration and a sum of the parts is greater than the whole fits the model perfectly.
Great scoop by Beth Kanter. The quickly disappearing line between nonprofit and for profit go to market strategies, another key theme of Save The World Marketing, is a key theme for Beth.
Martin (Marty) Smith's curator insight,
March 7, 12:19 AM
Much more on Save The World Marketing soon.
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A practical guide for realizing the true potential of social media–not for marketing, but for leadership.
Martin (Marty) Smith's insight:
Cool book by power scooper Maddie Grant: http://www.scoop.it/u/maddie-grant
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Most engaged couples, if they’re not doing the shotgun boogie, start a gift registry for wedding attendees that includes dishes, silverware, kitchen appliances or other household necessities. Now they can add a 2013 Dodge Dart to their list.
Martin (Marty) Smith's insight:
Dodge Creates Cool Social "Registry"
Buying a car SHOULD be a social event. We don't buy cars all that often anymore, not nearly every year like my grandfather. Kudos to Doge for creating a way to "fund the car" one social piece and donation at a time.
They creative use of a "gift registry" creates a team around buying a car. The app will increase the size of the market for Dodge because it expands how a car can be "financed" via a mini-crowdfunding campaign.
If you were a REALLY creative Internet marketer and you were about to get married you would create a campaign and "fund the car". Another cool idea would be to fund the car with friends and friends of friends and then donate the money to a good cause and buy the car yourself. Share that end goal in the copy of course, but "fund the car" could be a cool wedding present / save the world gift.
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Rescooped by Martin (Marty) Smith from Managing options |
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The Times They Are A-Changin’
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.
- Bob Dylan
Marty Note - Why The Future Converts Better
I love this infographic. Google's Panda and Penguin changes were seismic for me. Once Google created penalties for playing the game the old way even the most obstinate SEO had to admit something new was afoot.
The "new thing" isn't one thing but a stew of things it is possible to summarize as a search for greater relevance. Even relevance is a funny bird since its bar continues to rise rapidly as any market matures.
The web doesn't "mature" as much as it builds, destroys and then builds again. I've often compared the Internet to weather and the houses we build to sand castles on the beach with a hurricane making landfall every 18 months or so.
These new hurricanes are built to wipe away the inconsequential. If your site isn't changing all the time, becoming increasingly relevant to more and more faster and faster then you have a problem. Implications of the new relevance include:
* MUST have a content strategy.
* MUST have a storytelling strategy.
* MUST have sophisticated segmentation and personas (across web not just email).
* MUST have link strategy.
* MUST have social strategy.
* MUST have a SoLoMo strategy (and think Mobile First).
* MUST create more, faster and better.
Yes the times they are changing and ever more rapidly.
Via Fabrizio Faraco, TourdeForce
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Some things on this list are frivolous, others are new to me and I am checking out, some are known to me and agree they will play an important role in 2013.