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Rescooped by Martin (Marty) Smith from Peer-to-peer lending, Crowdfunding onto Thank You Economy Revolution |
Crowdfunding is growing up FAST.
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April 19, 7:39 AM
Creating New KPIs I wanted to know the extent of my personal brand's current ecosystem. Reach has three components: * Outer circle (so called "loose connections") * FOF or Friends of Friends
I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).
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Great well reasoned article here about why the author has decided to drop Google Analytics.
Martin (Marty) Smith's insight:
Great article picked up from my friend @1918 about why it may make sense to drop Google analytics in 2013 in favor of a @SpringMetrics (http://www.springmetrics.com ) or some other metrics provider. With GA's "Not Provided" climbing up close to 50% FREE isn't as valuable or cheap as it used to be.
Phil Buckley's curator insight,
December 27, 2012 8:33 AM
Data is the only thing that matters anymore. Who will own your data? Delete the scoop?
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Forbes' commentary is very shallow. PayPal does not "freeze companies" on a whim and certainly would prefer not having to do so. However, fraud is pervasive and fighting fraud is all but easy. New payment systems that pretend to "simplify" payments often backtrack when fraud hits them for real.