Thank You Economy Revolution
80
Connection Economy Is The GIVE, The Ask & The Thanks
Follow
Rescooped by Martin (Marty) Smith from Peer2Politics onto Thank You Economy Revolution
Scoop.it!

Yochai Benkler The Penguin, The Leviathan and Internet Marketing's Future [VIDEO]

A decade ago Wikipedia burst into a world not ready to comprehend it. Thousands of people cooperating effectively, without price signals to offer "incentives" or managerial hierarchy to direct efforts was an impossibility.


And yet, it moves. And as it moved it combined with a deep shift across many disciplines, from biology and neuroscience to organizational sociology, experimental economics, and social psychology to paint a very different view of who we are, as human beings, and what we are capable of when we build and inhabit systems that rely on our better selves rather than on the cramped, pessimistic view of traditional economic modeling. A decade ago our explanations of Wikipedia depended on the uniqueness of the Net.


Today, we are ready to learn the deeper lessons: that we are more cooperative than we came to believe in the last half century, and that our challenges lie in learning how to build a new field of cooperative human systems design not only online, but for our lives more generally as the kind of social human beings we really are.


Via jean lievens
Martin (Marty) Smith's insight:

Benkler's talk starts at time code: 26:26

This is a VERY important talk by a genius. I've read Wealth of Networks and see I am now a book behind The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest looks amazing and I will pick it up today.

I'm writing a piece on this talk now for ScentTrail Marketing as Benkler's talk beautifully ties design, nonzero altruism as discussed by Wright (NonZero) and Shermer (Mind of the Market) and the intrinsic vs. extrinsic motivations so well discussed in the book DRIVE by Daniel Pink.

To say this talk is important for today's Internet marketers to grasp would be a vast understatement. The fluidity of Benkler's thoughts and the profound shift toward cooperation has never been more completely outlined.

One of the best examples of Benkler's new cooperation is Scoop.it. Inside this ecosystem norms have been established, largely without the Scoop.it's team's need to do so, and cooperation rules, cooperation I am thankful for daily.

More thoughts on this important talk soon on ScentTrail Marketing.

 

Martin (Marty) Smith's comment, December 21, 2012 11:28 AM
Great talk by a brilliant man. Benkler starts at 26:26. The "death of scientific selfishness" is something I've been writing about for several years so will post something on this excellent talk soon.
jean lievens's comment, December 21, 2012 11:35 AM
Looking forward to your comments!
Martin (Marty) Smith's comment, December 21, 2012 11:50 AM
Great Scoop Jean. Rockin' Marty
Martin (Marty) Smith is also curating
Curation Revolution Design Revolution BI Revolution Mobile Revolution Ecom Revolution Marketing Revolution
and 9 others
Discover Topics Martin (Marty) Smith is following
Instagram Tips and Tricks The 21st Century Content Curation World Digital Cinema Tools Digital Delights for Learners Digital Delights
and 1478 others
Your new post is loading...
Rescooped by Martin (Marty) Smith from All Things Paper.li
Scoop.it!

100 Content Marketing Tools for PR: From Content Marketing Software to Content Curation

100 Content Marketing Tools for PR: From Content Marketing Software to Content Curation | Thank You Economy Revolution | Scoop.it

100 sites to help you build your social newsroom. 


Via Kelly Hungerford
Martin (Marty) Smith's insight:

Timely share from my friend Kelly as I need to build a "social newsroom" for Cure Cancer Starter. 

Kelly Hungerford's comment, January 31, 2:26 PM
Marty, I'm happy to get you started! Let me know how I can help. The Cure Cancer Starter is an amazing project and there is so much to share!
Mercor's curator insight, February 8, 6:58 AM

Rescooped by Ricard Lloria from Thank you Revolution ontoBussines Improvement and Social media

malek's curator insight, March 7, 10:31 AM

Everyday new curation front.