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Rescooped by Martin (Marty) Smith from Peer2Politics onto Thank You Economy Revolution
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Yochai Benkler The Penguin, The Leviathan and Internet Marketing's Future [VIDEO]

A decade ago Wikipedia burst into a world not ready to comprehend it. Thousands of people cooperating effectively, without price signals to offer "incentives" or managerial hierarchy to direct efforts was an impossibility.


And yet, it moves. And as it moved it combined with a deep shift across many disciplines, from biology and neuroscience to organizational sociology, experimental economics, and social psychology to paint a very different view of who we are, as human beings, and what we are capable of when we build and inhabit systems that rely on our better selves rather than on the cramped, pessimistic view of traditional economic modeling. A decade ago our explanations of Wikipedia depended on the uniqueness of the Net.


Today, we are ready to learn the deeper lessons: that we are more cooperative than we came to believe in the last half century, and that our challenges lie in learning how to build a new field of cooperative human systems design not only online, but for our lives more generally as the kind of social human beings we really are.


Via jean lievens
Martin (Marty) Smith's insight:

Benkler's talk starts at time code: 26:26

This is a VERY important talk by a genius. I've read Wealth of Networks and see I am now a book behind The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest looks amazing and I will pick it up today.

I'm writing a piece on this talk now for ScentTrail Marketing as Benkler's talk beautifully ties design, nonzero altruism as discussed by Wright (NonZero) and Shermer (Mind of the Market) and the intrinsic vs. extrinsic motivations so well discussed in the book DRIVE by Daniel Pink.

To say this talk is important for today's Internet marketers to grasp would be a vast understatement. The fluidity of Benkler's thoughts and the profound shift toward cooperation has never been more completely outlined.

One of the best examples of Benkler's new cooperation is Scoop.it. Inside this ecosystem norms have been established, largely without the Scoop.it's team's need to do so, and cooperation rules, cooperation I am thankful for daily.

More thoughts on this important talk soon on ScentTrail Marketing.

 

Martin (Marty) Smith's comment, December 21, 2012 11:28 AM
Great talk by a brilliant man. Benkler starts at 26:26. The "death of scientific selfishness" is something I've been writing about for several years so will post something on this excellent talk soon.
jean lievens's comment, December 21, 2012 11:35 AM
Looking forward to your comments!
Martin (Marty) Smith's comment, December 21, 2012 11:50 AM
Great Scoop Jean. Rockin' Marty
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Information Overload? Don't Panic!

Information Overload? Don't Panic! | Thank You Economy Revolution | Scoop.it

I selected this post today from my fellow curator's collection gdecugis, (love what he had to say below).  I personally think it's one of the best pieces I've seen so far on this subject.


We're all dealing with this issue and sometimes when you see it articulated as Brian Solis has done not only is it comforting but widens your perspective which is the doorway to finding solutions.


Excerpt:


At a time where some are thinking we urgently need an information diet, Brian Solis puts things in perspective: don't panic!

 

What he describes on PandoDaily as "the fallacy of Information Overload" is the fact that while we all seem lost at one point or another because our world is changed by the social media revolution, it's both inevitable and something mankind will adapt to.

 

This post is a great summary of the different ways we are affected and why we shouldn't try to move back to the previous state. But work on improving our filters.

 

Curation, anyone?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/zNUhJg]


Via gdecugis, janlgordon
Beth Kanter's comment, January 24, 2012 10:49 AM
I reviewed the book, Information Diet,yesterday - http://www.bethkanter.org/info-diet/ it is excellent. He talks about curation as part of the solution, although it is framed as information literacy
gdecugis's comment, January 25, 2012 12:51 PM
Thanks for sharing Beth: will go check your review!