Personal Branding...
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Yochai Benkler The Penguin, The Leviathan and Internet Marketing's Future [VIDEO]

A decade ago Wikipedia burst into a world not ready to comprehend it. Thousands of people cooperating effectively, without price signals to offer "incentives" or managerial hierarchy to direct efforts was an impossibility.

And yet, it moves. And as it moved it combined with a deep shift across many disciplines, from biology and neuroscience to organizational sociology, experimental economics, and social psychology to paint a very different view of who we are, as human beings, and what we are capable of when we build and inhabit systems that rely on our better selves rather than on the cramped, pessimistic view of traditional economic modeling. A decade ago our explanations of Wikipedia depended on the uniqueness of the Net.

Today, we are ready to learn the deeper lessons: that we are more cooperative than we came to believe in the last half century, and that our challenges lie in learning how to build a new field of cooperative human systems design not only online, but for our lives more generally as the kind of social human beings we really are.

Via jean lievens
Martin (Marty) Smith's insight:

Benkler's talk starts at time code: 26:26

This is a VERY important talk by a genius. I've read Wealth of Networks and see I am now a book behind The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest looks amazing and I will pick it up today.

I'm writing a piece on this talk now for ScentTrail Marketing as Benkler's talk beautifully ties design, nonzero altruism as discussed by Wright (NonZero) and Shermer (Mind of the Market) and the intrinsic vs. extrinsic motivations so well discussed in the book DRIVE by Daniel Pink.

To say this talk is important for today's Internet marketers to grasp would be a vast understatement. The fluidity of Benkler's thoughts and the profound shift toward cooperation has never been more completely outlined.

One of the best examples of Benkler's new cooperation is Inside this ecosystem norms have been established, largely without the's team's need to do so, and cooperation rules, cooperation I am thankful for daily.

More thoughts on this important talk soon on ScentTrail Marketing.


Martin (Marty) Smith's comment, December 21, 2012 11:28 AM
Great talk by a brilliant man. Benkler starts at 26:26. The "death of scientific selfishness" is something I've been writing about for several years so will post something on this excellent talk soon.
jean lievens's comment, December 21, 2012 11:35 AM
Looking forward to your comments!
Martin (Marty) Smith's comment, December 21, 2012 11:50 AM
Great Scoop Jean. Rockin' Marty
Personal Branding Using Scoopit
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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding Using Scoopit |

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

Carlos Polaino Jiménez's curator insight, March 20, 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 1:27 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts ;

Download Offshore Trading DEMO:

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Psychology Behind Messy Rooms: Why Creative People Love Clutter via @DavidHoffeld

Psychology Behind Messy Rooms: Why Creative People Love Clutter via @DavidHoffeld | Personal Branding Using Scoopit |
All our lives, we’ve been told to “be organized.” Organization has always been pegged as a direct key to success.

Martin (Marty) Smith's insight:

Good there are REASONS for the clutter :). M

What about you? Share your "messy room" pictures. Use #messisthebest hashtag and we clutterbugs can unite knowing there were good reasons we didn't want to clean up our rooms.

Shared my "messy room" picture on G+

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How to Create an Awesome Infographic [+Scenttrail Note on Why Important]

How to Create an Awesome Infographic [+Scenttrail Note on Why Important] | Personal Branding Using Scoopit |

Visual Marketing
Recently I did a multi-year analysis of my 10 feeds in order to create a top 10 list for curation, marketing, startups and BI. One of the most fascinating results was the prevalence of infographics.

Every top 10 had several infographics. Think on that for a minute. My 10 feeds span many different topics from content curation to social media. In EVERY case infogrpahics played a major leading role.

YES, this means we are moving toward visual marketing, but such a dominant result also shows how important infographics have become. Lately its popular to push back and say infographics aren't what they used to be.

I agree that there is some piling on going on - people creating infogrpahics that aren't really infographics. We don't throw out TV as a medium because there are good and bad TV shows. Infographics as a "lean content" medium are important and this infogrpahic on how to create infographics is helpful.

I would add, remember to TELL A STORY that highlights and creates interesting juxtapositions. Surprise use, visually amaze us and teach us and infographics will be on your top 10 content list too.

Via Ana Cristina Pratas
malek's curator insight, August 15, 9:02 AM

The production process is efficient with only 10% for full draft

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Social Media ROI - Not Hard To Prove #infographic

Social Media ROI - Not Hard To Prove #infographic | Personal Branding Using Scoopit |

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.


First we need to set our objectives.


What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention


- Email signups

- Cost reductions

Via Jeff Domansky, Pedro Da Silva
Martin (Marty) Smith's insight:

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

Jeff Domansky's curator insight, June 16, 1:26 AM

Sean Clark shows how to measure your social media ROI easily.

Daniel McKean's curator insight, August 13, 6:17 PM

Mid to Small Companies Still Struggle With Social Media


First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.


Several things to keep in mind to realize ROI.


Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.



• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?


And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!


Establish benchmarks, create metrics, track progress and merchandize appropriately.



• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?


Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
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Journey vs. Destination Life - @HaikuDeck Created For Triangle Startup Weekend Healthcare #TSWHealth #tswhealth

Journey vs. Destination Life - @HaikuDeck Created For Triangle Startup Weekend Healthcare #TSWHealth #tswhealth | Personal Branding Using Scoopit |

Haiku Deck Presentation inspired by Triangle Healthcare Startup Weekend "Kickoff Talk" 8.8.14 Durham, NC.

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On The Wings Of Children and Angels - How Children Saved My Life

On The Wings Of Children and Angels - How Children Saved My Life | Personal Branding Using Scoopit |

On The Wings Of Children and Angels
Chemotherapy, the reason I'm here writing this, comes most directly from blood cancers like leukemia (I have CLL). Leukemia's strange and deadly math creates a more predictable path than tumors the excellent Emperor of All Maladies book explains.

Much of the early work to create chemo came from attempts to cure childhood leukemia. The work then has and is saving thousands of children's lives now.

That work then is saving my life too. How do you repay such a debt? You can't, but we are sure as heck going to try by creating the Tech Cures Cancer Fund at UNC Lineberger Cancer Center and the Tech Cures Cancer MOVEMENT where your thoughts, ideas, social shares and support will help cure cancer in our lifetime.

Thank You.

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Designers use Comic Sans to fight cancer | Creative Bloq [too funny says 1 Big C Survivor]

Designers use Comic Sans to fight cancer | Creative Bloq [too funny says 1 Big C Survivor] | Personal Branding Using Scoopit |
It's the font we all love to hate (heck, even the artist who inspired it does). And now a bunch of designers from 34 countries are harnessing that hatred to do some good, in the fight against cancer.

Via Jakarta Web Developer
Martin (Marty) Smith's insight:

LOL, this is too funny. So I love Comic Sans, but that would make me an enemy to most designers who see comic sans as low brow kitsch. I love the humor here. You might think having cancer means you can't laugh.

I'm here to tell you laughter may well be the best medicine especially snarky inside design humor like this. This cancer survivor / patient loves it.

Angela Booth's curator insight, July 22, 6:38 PM

Confession... I LIKE Comic Sans. (Hangs head in shame...)

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Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder | Personal Branding Using Scoopit | Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.

Martin (Marty) Smith's insight:

Hero Marketing
Little did I know when I quit my Director of Ecommerce position and decided to ride a bicycle across America to help cure cancer that I would discover "Hero Marketing". I thought there would be an epiphany somewhere in Utah as we rode 3,300 miles across America, but fell on the idea of Hero Marketing.

Hero Marketing is easy to understand. Do amazing things that require risk and you have a chance for reward. Do average things with little risk and you will discover a long line of people who are already there.

While this podcast interview doesn't discuss personal branding and Hero Marketing as much as it covers startups, crowdfunding and our most recent startups Tech Cures Cancer (live on UNC and blog coming soon) and Curagmai (content marketing tool for merchants and content marketers). Hero Marketing is the core of our conversation.

What about you? Have you realized BHAGs (Big Hairy Audacious Goals)? Share your BHAG accomplishments and we will curate in.

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The 10 Most Important Business Skills in 2020 (Infographic)

The 10 Most Important Business Skills in 2020 (Infographic) | Personal Branding Using Scoopit |
In just six years time, the skills you'll be looking for in star employees will be vastly different from those ideal in today's workers. Consider this your crystal ball.

Via Gust MEES, Chris Carter, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

LOL, rare is it I'm glad I have the Big C and so making 2020 is doubtful, but this infographic made me exhausted and glad I don't have to master all this stuff (lol).

Chris Carter's curator insight, July 8, 8:02 PM

I agree with the essential skills list. Excellent!

Edumorfosis's curator insight, July 9, 7:50 AM

Si la universidad no se articula a la altura de los tiempos practicando el conjunto de destrezas necesarias para entrar al mundo laboral emergente, lo harán los profesionales por su propia cuenta. Las micro-firmas se encargarán de desarrollar proyectos o programas dirigidos a profesionales en búsqueda de nuevos horizontes de posibilidades. La Universidad Intelectual ya es cosa del pasado. La Universidad Social es el presente y el futuro de la Hiper-Educación... 

Beth Kanter's curator insight, July 9, 10:20 AM

Good list of 21st Century work skills.

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Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC

Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC | Personal Branding Using Scoopit |
Here's how you can create a positive, life-affirming moment instead of a scary, personality-scarring event.
Martin (Marty) Smith's insight:

Curagami's ( )"bossman" at Triangle Startup Factory and chief investor in our #startup Chris Heivly wrote a great post for Inc. about 3 mistakes to never make when networking (made all three mistakes btw):

1. Don’t cold call/cold email. 

2. Don't tell me your life story. 

3. Don't ask me to read your mind.

AGREE with #1. My life's story is on the web. If you can get me on the phone, and I try to make that HARD, talk to me about what we have in common not YOUR THING. I could care less about YOUR THING no matter what it is until I know you are FRIEND and not FOE. 

Best way to cold call today is not to cold call. Share, educate and use friends of friends marketing to reach people. Cold calling is for suckers who think offending and interrupting is still okay. It isn't as our bossman points out. 

BTW, I've NEVER had someone turn down my request to write about them. If you want your personal currency to go UP start a blog and call influential people in your area and ask for an interview. That is how I met Chris :). 

Read more:

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Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job

Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job | Personal Branding Using Scoopit |

Personal Branding MacGuffins
We explored Why Every Website Has A MacGuffin in Curation Revolution ( and at ). That got us to thinking about personal branding MacGuffins. 

MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin.

Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand?

Personal Brand MacGuffins include:

* Having a LinkedIn Profile.
* Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. 
* Including a link to your Twitter on your LI Profile.
* Including a link to your personal blog or company website (and your personal blog scores higher).
* Telling your story in detail, supported by your recommendations and visually.

What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?  

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Life lessons: Cancer As Teacher, Coach, Mentor via @HaikuDeck

Life lessons: Cancer As Teacher, Coach, Mentor via @HaikuDeck | Personal Branding Using Scoopit |

Cancer teaches many Life Lessons.

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The 3 Attributes to Look for in Top Talent

The 3 Attributes to Look for in Top Talent | Personal Branding Using Scoopit |
When you find a candidate where these traits intersect, hire them, even if a position for them doesn't exist yet.

Via Carlos Fosca
Martin (Marty) Smith's insight:

I'm not a big fan of "attitude" since it can be so contextually sensitive. Could be I'm finally channeling all that B. F. Skinner I read in college because I'm more of a behaviorist (see behavior interviewing PDF here 

In the summary of that paper they discuss how past performance is not strongly related to success in something new, less than 10% in fact. If that is true the WHAT of a person's past isn't as important as the WHY.

Why we do things, at least as much as we are in touch with it, provides a window into motivation and core values. Knowing where you came from, went to school is important information, but probably no more predictive than past performance.

As an Internet marketer what matters most may be how a person responds to stress. I have to admit I wasn't GREAT at responding to stress when I started this journey to become an Internet marketer 15 years ago. I had to adjust or get out of the business.

THe business is stressful because CHANGE is the only constant. Turns out I LOVE that truth because it means my ADD brain rarely has time to get bored. The minute boredom is possible something substantial changes and everything is new again.

HOw do you INTERVIEW for that? Throw an unexpected curve ball at 'em. Come in, start the interview and then get a call and leave. Ask the candidate to solve a problem where there is no RIGHT answer just process and then ask the to explain their process.

Try to resist the BLINK thing, that you made a judgement within seconds of meeting the candidate, and listen more than you talk.  

massimo scalzo's curator insight, June 12, 4:03 AM

It's worth reading...

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L'eggo o My Lego: Using LEGO to Teach Math

L'eggo o My Lego: Using LEGO to Teach Math | Personal Branding Using Scoopit |

Math is the ultimate puzzle with its own language. Wish I'd had "Lego Lessons" when I was learning algebra. Would have been much less painful :). M

Via Beth Dichter, Mark E. Deschaine, PhD, Rui Guimarães Lima, massimo facchinetti
Martin (Marty) Smith's insight:

add your insight...

Autism Daily Newscast's curator insight, September 10, 4:26 AM

Not an app but close enough - love it.

Elizabeth Bowden's curator insight, September 12, 7:52 PM

In addition to using Lego for maths, I've taken my sons (extensive) Lego collection into History and Society & Culture to have the students (high school) demonstrate their understanding of concepts such as globalisation, communism, nationalism, capitalism. Worked really well and classes sooo happy. 


Having been broken up into groups and given a concept each, They created cities or environments demonstrating the concept then talked the rest of the class through. 

Ness Crouch's curator insight, September 13, 4:06 PM

Fantastic ideas for using lego in mathematics. Simple hands on tasks.

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Get Paid To Be YOU - aka Being Mark Traphagen

Get Paid To Be YOU - aka Being Mark Traphagen | Personal Branding Using Scoopit |

My friend, fellow Durham, NC resident and occasional Startup Factory visitor Mark Traphagen figured out something we ALL need to understand. Mark gets paid to be MARK Traphagen. Adding Mark to Eric Enge’s formidable Stone Temple Consulting was a brilliant idea making both brands stronger, wiser and better.

How do YOU get paid to be you too? Read on..

Martin (Marty) Smith's insight:

add your insight...

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Get Hired By Warren Buffett - @Scenttrail's 5 Tips via Paul Petrone on LinkedIn

Get Hired By Warren Buffett - @Scenttrail's 5 Tips via Paul Petrone on LinkedIn | Personal Branding Using Scoopit |

Prepare For The Warren Buffett Test
Buffet doesn't hire people because you've had a nice chat. When you apply to work for the Oracle of Omaha expect to be tested in key dimensions including:

* Creative Smarts - Solving Puzzles (and playing bridge lol).
* Energy - Present and the Present Again Better.
* Improvisation - Be flexible and open to what's happening now. 
* Get WHACKED and Keep On Ticking.

That last bullet is my interpretation of what interviewing at Berkshire must be like, but bet you learn about yourself fast. The implication I love is highly credentialed people taking a test in real time.

Buffett could care less about what is on paper. He wants to take you out for a test drive and see how you tick. I've been in a similar interviews. Here is 5 Tips For How To Prepare For A Buffett-like Interview:

* Challenge your habits and assumptions daily. Do something NEW or try something new every darn day.
* Achieve a BHAG so you get to know yourself in that special way only BHAGs (Big Hairy Audacious Goals) teach (riding a bicycle across America did this for me).
* Look for situations where you lose patience and rinse and repeat until you have patience, listen better and hear the subtext that is always there but rarely heard.
* VIDEO yourself presenting CONSTANTLY. Ask for feedback and the NASTIER the better (see the point about patience).
* Practice LISTENING daily (repeat and summarize for agreement, learn to ask great "open ended" questions and have someone grade you on listening - make that someone your significant other and you will listen better or get divorced...I'm divorced btw :).

Another helpful reference is to remember the "Rules of Improvisation". Sounds like an oxymoron right? Actually I've used the rules of improv to help train Internet marketing too:

Rules of Improvisation

1) Don't Deny

2) Don't ask open ended Questions

3) You don't have to be funny.

4) You can look good if you make your partner look good.

5) Tell a story.

Practice those 5 skills and mix in rules of improv look forward to getting hired by Warren Buffett or whoever :). M  

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Psycho Brand Killer Qu'est-ce que c'est

Psycho Brand Killer Qu'est-ce que c'est | Personal Branding Using Scoopit |

Killing Your Brand Softly
Its so EASY to KILL an online brand especially in the fledgling stages. And what online brand is NOT in a "fledgling" stage? When the board can be swept clean in a moment best to create policies and procedures sure to WOW the Ambassadors any brand needs to succeed these days.

Don't trip over the $100 bills to pick up pennies. Don't KILL your online brand with bad partner decisions or poorly trained customer service. This G+ post explains why we LOVE and believe we can make a winning P&L argument for any online store to be shipping FedEx.

Don't as the "what does it cost us" brand killing question. Ask, "What can we BUILD?"

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What Inspires You? @Scenttrail Speaks About RRLL At Healthcare Startup Weekend 8.8.14

What Inspires You? @Scenttrail Speaks About RRLL At Healthcare Startup Weekend 8.8.14 | Personal Branding Using Scoopit |

Inspiring Startups Friday Night
"Your job is to inspire everyone," Todd Mosier one of Triangle Startup Weekend''s creators explained a week ago. That got me thinking about what inspires me and I came up with a few ideas:

* RISK - Someone willing to walk the wire like Man On A Wire Philippe Petit who strolled between the World Trade Centers. Inspiration goes up with the STAKES.

* REWARD - Not the "reward" itself but the story of how reward was achieved is inspiring.

* LOSS - There is never a free lunch, so LOSS and our human bullheaded stubbornness to keep getting up is inspiring.

- Handicaps & Odds & Humor - I think of HOH as a subset of "loss" or perceived loss. My cancer made be better and stronger, but most perceive having cancer as a loss or as a negative.

In David & Goliath Malcolm Gladwell notes how many high achievers are dyslexic. When a dyslexic reads or a cancer survivor rides a bicycle across America we believe in our ability to be successful too.

Humor is important in all of these ideas but especially in handicaps and against long odds because LAUGHTER on the other side of the Rubicon, over where it is safe and the experience exists in the retelling, signals our triumph over pain.

* LOVE - Knowing love exists inspires our ability to love and be empathetic.

The problem is NO ONE expects the Spanish Inquisition. We miserably don't know what we don't know. Do I think our Startup Factory Funded startup Curagami is in the middle of an ecommerce revolution? Yes, but we can't KNOW for sure. When an inspiring thing is happening you often are blind to its inspiration.

Tomorrow night I will share experiences from starting 4 companies, riding a bicycle across America after being diagnosed with leukemia, the creation of our latest "movements" (TechCuresCancer & Curagami)  and my intention, desire and WILL to never, ever give up.

Hope you will be able to join us in downtown Durham Friday night. Should be inspiring :). M

PS. What inspires you?

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Are You Living A Resume or a Eulogy Life?

Are You Living A Resume or a Eulogy Life? | Personal Branding Using Scoopit |
Stealing time this Thursday morning to share a great and moving TED Talk by author and TV personality David Brooks. Brooks discusses our American proclivity to focus on our Resume life to the

Martin (Marty) Smith's insight:

This question really resonated with at the FedEx Ecommerce Strategies Conference where I was the keynote speaker on Wednesday. Marty

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Live Résumé Or Eulogy? David Brooks TED Talk

Live Résumé  Or Eulogy? David Brooks TED Talk | Personal Branding Using Scoopit |
Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

Martin (Marty) Smith's insight:

The Battling 2 Selves
The Lonely Man of Faith by Joseph B. Soloveitchik

Resume Adam 1

Skills developed to create and prosper, your resume self. Worldly, savors accomplishment. Asks how things work. Built on strengths.

Eulogy Adam 2
Life based in overcoming weakness despite our nature. To do good and to be good. Asks why we are here. Built by wrestling with your "signature sin" Out of that suffering and wrestling comes character.

Two sides of our nature. Adam 1 = economic. Adam 2 = to find yourself you have to lose yourself in something greater.

We live in a culture with an Adam 1 mentality and we are ignorant about Adam 2.

Brooks quotes Reinhold Niebuhr
On Amazon

* Nothing that is worth doing can be achieved in our lifetime
therefore we must be saved by hope.

* Nothing which is true, virtuous and beautiful or good makes complete sense in any immediate context of history

therefore we must be saved by faith.

*  Nothing we do, no matter how virtuous, can be accomplished alone

therefore we must be saved by love.

* No virtuous act is quite as virtuous be it friend or foe as to ourselves therefore we must be saved by that final form of love which is forgiveness.

The big C pushed me into considering eulogy virtues long before I was ready. Brooks and Niebuhr have it right - start with forgiveness and add love, faith and hope.

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3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Personal Branding Using Scoopit |
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]

Via Cendrine Marrouat -
Martin (Marty) Smith's insight:

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - shares 3 Great tips here. 

Cendrine Marrouat -'s curator insight, July 11, 1:40 AM

Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

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Startup Factory - Most Capitalized Accelerator in Southeast - Live Your Dreams

Startup Factory - Most Capitalized Accelerator in Southeast - Live Your Dreams | Personal Branding Using Scoopit |

Fall 2014 Application Deadline is Monday 6.30.14:

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Is Your Personal Brand On A Hero's Quest? via @Curagami

Is Your Personal Brand On A Hero's Quest? via @Curagami | Personal Branding Using Scoopit |
True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.
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How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Infographic

How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Infographic | Personal Branding Using Scoopit |
An infographic that carefully breaks down the core elements of 50's outrageous success as a business mastermind, into 5 actionable lessons. Get your h
Martin (Marty) Smith's insight:

Great infographic and had no idea 50% of things 50 Cent is up to. Great tips.

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Haiku Deck & LI - A @HaikuDeck On Visual Personal Branding

Haiku Deck & LI - A @HaikuDeck On Visual Personal Branding | Personal Branding Using Scoopit |
How Haiku Deck can improve emotional storytelling on your LinkedIn Profile with arresting visuals.
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Scooped by Martin (Marty) Smith!

12 Resources to Improve Your LinkedIn Profile |

12 Resources to Improve Your LinkedIn Profile | | Personal Branding Using Scoopit |
A collection of expert articles to help you make the most of your LinkedIn Profile by refining your headline, summary, work history, endorsements and more.
Martin (Marty) Smith's insight:
Great resource to improve your online resume.
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