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Rescooped by Martin (Marty) Smith from A Cultural History of Advertising
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How Advertisers Failed Women in 2012 [VIDEO]

SUPPORT THE CAMPAIGN: http://bit.ly/VCXiLj

Via k3hamilton
Martin (Marty) Smith's insight:

Sending this to my friends who just created Catapult.org, new crowdfunding platform for girls and women. 

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Martin (Marty) Smith's comment, December 20, 2012 9:09 PM
My friends at Catapult.org the new crowdfunding platform for women and girls would appreciate this scoop.
Aileenexa's curator insight, December 11, 2014 1:36 AM

jhg

Personal Branding Using Scoopit
Use Scoopit To Management Your Brand
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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding Using Scoopit | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

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Carlos Polaino Jiménez's curator insight, March 20, 2014 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 2014 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 2014 1:27 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

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How Metabolism Magic & My Sister Saved Martin's Ride To Cure Cancer

How Metabolism Magic & My Sister Saved Martin's Ride To Cure Cancer | Personal Branding Using Scoopit | Scoop.it

MeMoSha Founder Explains Metabolism Magic
When I met my sister in Colorado during our 3,300 mile bicycle ride across America in the summer of 2020 I had no idea her tips about "fueling" and metabolism would save the day.

“Your shape is more end than means,” Caroline explained, “when you increase activity first without understanding how to modify your metabolism you are making the job of getting in shape harder.” Boy do I know the truth of my sister’s ideas. 

Learn how Metabolism Movement & Shape's (MeMoSha) founder saved Martin's Ride & can help you get in shape too. Don't work on the wrong gear in the wrong way. 

http://memosha.com/metabolism-magic/
 

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Approximating Reality: Thoughts on Sunday Read by @DavidAmerland

Approximating Reality: Thoughts on Sunday Read by @DavidAmerland | Personal Branding Using Scoopit | Scoop.it

Marty Note
David's Black Swan-like journey this Sunday discovers how empathy touches the face of God. I couldn't help laying down a riff next to @David Amerland's Masterful Sunday jazz.

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Did My Ancestors Meet The Wright Brothers? Maybe See 1903 Note

Did My Ancestors Meet The Wright Brothers? Maybe See 1903 Note | Personal Branding Using Scoopit | Scoop.it

Did My Ancestors Meet The Wright Brothers?
Turns out there is a better than good chance my great grandfather, Captain John Thomas Wescott may have known of or known Wilbur and Oriville Wright.

My great grandfather ran a "lifesaving station" on the North Carolina outer banks not far from Kill Devil Hills (where the Wright brothers flew for the first time).

I found an amazing 1903 note from my grandmother's sister Mary complaining about being so alone. This was two years before my grandmothers birth and the very year of the Wright Brothers first flight. The reason it is very possible is the outer banks then wasn't like they are now.

McCullough describes Kitty Hawk, NC as having 50 mostly down on their luck fisherman IN THE ENTIRE TOWN. Life was so hard, captured so beautifully by my grandmother's 12 year-old sister, few WANTED or could handle living there. Not so much now (lol), but kudos to McCullough's great book, the Wright Brothers for having the right stuff and Captain John Thomas Wescott and family for the courage to place their lives in service to others.

Too Good!

So even if Captain John T never met the Wright brothers he was still a pretty amazing man. Serendipity is strange. I live about a mile from Captain John's grave. Too strange :). M

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Audio Ambassador Reviewer Contest: Vote Now

Audio Ambassador Reviewer Contest: Vote Now | Personal Branding Using Scoopit | Scoop.it

Wow, I'm getting HAMMERED in the Moon Audio Audio Reviewer Contest. Vote for your favorite reviewer here: http://bit.ly/reviewer-contest

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How Can 200 LI Followers Become 50,000+ ? A: Content Curation - Interview w/ @CendrineMedia

How Can 200 LI Followers Become 50,000+ ? A: Content Curation -  Interview w/ @CendrineMedia | Personal Branding Using Scoopit | Scoop.it
Marty is not just one of my favorite content curators. He is also a very hard-working entrepreneur with an infectious dream: "Use technology to cure cancer, connect with people all around the world, and buy and sell things in new and exciting ways."
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Visualize Your Twitter 80:20 Rule with MentionMapApp.com

Visualize Your Twitter 80:20 Rule with MentionMapApp.com | Personal Branding Using Scoopit | Scoop.it

Visualize Your Twitter 80:20 Rule
Working on a post about power distributions we went looking for a tool to visualize ours and found: http://mentionmapp.com/modules/classic/index.php#user-scenttrail . Very cool way to find your Twitter-verse supporters and hashtags.

Thanks to @Cendrine Marrouat - SocialMediaSlant.com, @Scoop.it, @Guillaume Decugisand http://www.HaikuDeck !

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Patients Are "Social" Customers - Note To Cancer Centers via @StoryofCancer

Patients Are "Social" Customers - Note To Cancer Centers via @StoryofCancer | Personal Branding Using Scoopit | Scoop.it

Patients Are "Social" Customers Too
Magic inconsistently applied is frustrating. Cancer centers need to learn how much their business (curing cancer) now collides with our business (we, mobile, social marketing). Era of the social patient is here and engagement is part of their treatment.

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Ready To Wear COOL: Wearable Microcontrollers

Ready To Wear COOL: Wearable Microcontrollers | Personal Branding Using Scoopit | Scoop.it
This list is sew awesome! Created by Leah Buechley of MIT, and introduced commercially with SparkFun back in 2007, the LilyPad was the first board to feature sew-through contacts for stitching soft...

Via Gregory Crawford, Stephanie Battista
Martin (Marty) Smith's insight:

Yeah these are going to be fun. Can't wait.

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Richard Platt's curator insight, February 25, 11:37 PM

As first noted by MAKE: Magazine’s Boris Kourtoukov, “there’s a plethora of options” when it comes to these microcontrollers. What’s more, they all possess one common trait: they’re powered by Atmel. These so-called body boards are now giving Makers the ability to easily (and affordably) produce their own projects in ways that otherwise would have been unimaginable. - Great set of prototype boards for the wearable domain.

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Searching For Bobby Fischer: Brilliant New HBO Documentary

Searching For Bobby Fischer: Brilliant New HBO Documentary | Personal Branding Using Scoopit | Scoop.it

Great new HBO documentary about Bobby Fischer captures triumph and tragedy of a chess genius. Nostalgic during the Spassky match, sad after. 

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What States Have the Best Tax Rates for Small Businesses? North Carolina Ouch But ...

What States Have the Best Tax Rates for Small Businesses? North Carolina Ouch But ... | Personal Branding Using Scoopit | Scoop.it
The top 10 best state tax rates for small businesses and the 10 worst state tax rates for small businesses.
Martin (Marty) Smith's insight:

North Carolina Ouch
Wow North Carolina is on the WORST list here, but this list and post shows there is more to starting up a company than taxes. Try finding VC support or a good CTO in Alaska or Montana.

I'm sure VC and great CTOs exist in all of these states, but I'd rather pay higher taxes and have what is needed to create a company (I've created 4 companies in NC).

NC has COLLEGES and a growing investment community. We aren't Austin or Boston yet but we have large numbers of people starting companies and supporting those who do.

Our taxes may be higher than some of the "best" states, but you get what you pay for. Being an innovator and entrepreneur is easier where you don't have to burn resources to establish the startup road. This is why the rich get richer such as Boston, Ausin and Silicone Valley.

Having started 4 companies here I've found the colleges to be a huge help in creating an ecosystem where startups are understood and for producing some big winners such as SAS (started at UNC) and Sharefile now owned by Citrix started just after Duke.

Having Duke, UNC and NC State within a stone's throw of one another creates the kind of ecosystem that you want to LIVE in and start a company. Alaska is too cold, Utah too Mormon and Nevada too hot for me I don't care what their taxes are.

I pent weeks traveling through Utah and Nevada during Martin's Ride to Cure Cancer our 2010 ride across America to cure cancer and can't imagine living in Utah or Nevada.

Utah is beautiful but desolate. I've never felt so alone on a "highway", a good feeling on an early morning bicycle ride a lousy feeling if you are starting a company. Nevada was so depressed I'm not surprised their taxes are so low. Nevada is a one trick pony and their alliance to gaming makes the sate untenable for living for many.

I realize these are someone baseless prejudices since I only rode a bicycle through these states, but this list proves there is more to starting companies than taxes.

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5 Overlooked Social Media Tips Boost Personal Branding via JUST™ Creative

5 Overlooked Social Media Tips Boost Personal Branding via JUST™ Creative | Personal Branding Using Scoopit | Scoop.it

Overlooked is definitely the right word here, especially when it comes to tip  #2. Each social network serves a different purpose, so it's important to keep that in mind with marketing campaigns.

Also, #3 (have fun) is a great piece of advice. Social media shouldn't be a boring chore. See everything you do on social platforms as a continuation of your offline work. Share stories that inspire you, for example.

Love this article written by Megan Ritter! 


Read it at http://justcreative.com/2014/10/16/social-media-tips-to-boost-branding-clicks-conversions/


Via Cendrine Marrouat - SocialMediaSlant.com, Letitia Owens
Martin (Marty) Smith's insight:

Great personal branding tips here. Don't agree with all of the as they feel like you would be branding like everyone else. Keywords are neutral and informative.

The cover photo tips is right and wrong. It feels a little "we are Borg" , but a big smile and a look directly into the camera goes a long way to what works online.

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When Your Co-Founder Has Cancer... via @1918

When Your Co-Founder Has Cancer... via @1918 | Personal Branding Using Scoopit | Scoop.it

In January I received a call from my friend and mentor, he asked me to join him in starting a new company. Marty is in his mid-fifties and has cancer, multiple sclerosis and a work ethic that would

Marty Note
So thankful for this inspirational note from my Curagami (http://www.Curagami.com ) Co-Founder Phil Buckley and the many stories, notes of encouragement and shares Phil's post is prompting. I head to Ohio State again soon for treatment of my leukemia and do so with a pocket full of inspiration, new friends and courage. Thank You. M

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The Curagami Idea & How You Can Help

The Curagami Idea & How You Can Help | Personal Branding Using Scoopit | Scoop.it

After a year and a half we can finally SEE what Curagmai should be and why. We just wrote 12 pages explaining what we finally see and will gladly share with anyone who is a glutton for that particular kind of entrepreneurial - dreams pain. 

If you don't mind reading ROUGH drafts and sharing your expertise and ideas we would welcome input, ideas for partners and...well anything. Email Martin(at)Curagami.com and we will send you a Google Docs link and look forward to your feedback (and promise to do the same for you when asked). 

Thanks, Marty  

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MeMoSha Founder Ripping & Share Your Gear

MeMoSha Founder Ripping & Share Your Gear | Personal Branding Using Scoopit | Scoop.it

MeMoSha Founder Ripping
http://www.MeMoSha.com Founder Caroline Smith LIVES here love of all things ACTIVE and she nees your help. Caroline is starting a new company and needs your advice. Share your favorite gear and special thanks to all contributors. 

Extra special thinks if MeMoSha uses your ideas. Share on MeMoSha's Google Sheets here: http://bit.ly/share_your_gear 

Thanks, team MeMoSha 

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Smartphone Collage and Mobile Paintings - ScentTrail Marketing

Smartphone Collage and Mobile Paintings - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it
Mobile Paintings The mobile phone is changing everything. I love looking at art with my iPhone. There is something about the swipe and the view that creates connections hard to see before. These “mobile paintings” provide a unique look inside, a glimpse of genius.
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HELP! Saturday Spelling Help Needed on @HaikuDeck for @FedEx Preso Next Week

HELP! Saturday Spelling Help Needed on @HaikuDeck for @FedEx Preso Next Week | Personal Branding Using Scoopit | Scoop.it

Have a HUGE Presentation next week in Atlanta (4.16) at a conference sponsored by FedEx. If you are a good speller please take a run through our Haiku Deck and let us know if you see any issues.. We have to NOT look at it for a few hours or jump off the roof (lol).

Find the Haiku Deck Here
http://shar.es/1g8Nck

and email any suggestions, ideas, changes, spelling or additions to martin(at)Curagami.com with much appreciation.

Have to wrap it and pack it tomorrow, so lots of time (lol). Thanks, Marty

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Dookies Win & Durham Explodes!

Dookies Win & Durham Explodes! | Personal Branding Using Scoopit | Scoop.it

I live .25 of a mile from Duke East Campus and I've been treated at Duke Cancer Institute (DCI) and raised money for DCI with Martin's Ride To Cure Cancer .  A rowdy crowd of Cameron Crazies just swept through below my window. Congratulations to Duke.

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Green Screen Video Marketing Tips via @TouchCast

Green Screen Video Marketing Tips via @TouchCast | Personal Branding Using Scoopit | Scoop.it

Great tips here on how to set up a green screen. Green screens help project images into your videos. Sounds easy, but follow tips outlined here by Touch Cast. 

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Klout Profile View - Cool Free Social Asset

Klout Profile View - Cool Free Social Asset | Personal Branding Using Scoopit | Scoop.it

Like the Klout Profile view. Bound to be cool ways to use such a visual summary of trending social media shares.

Find my Klout profile view here:
https://klout.com/#/ScentTrail

Share yours and we will create a gallery of great Klout profiles.
Share in comments on Scoop.it or email martin(at)Curagami.com.


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Hope Has A New Name - V I C E - Special Report Killing Cancer

Hope Has A New Name - V I C E - Special Report Killing Cancer | Personal Branding Using Scoopit | Scoop.it

Magical Vice
Shame Smith's magical behind the scenes look at how we will cure cancer in our lifetime for Vice is inspirational, amazing and life affirming. Curing cancer is here and now and it involves wizard thinking, blinding new technologies and the kind of "out of the box" thinking that defines America and Americans (not to slight our creative neighbors to the north as Canadians are fully represented too).

Great show and inspirational for all but especially for cancer patients , their friends and families.

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Aloe Blacc: Streaming Services Need to Pay Songwriters Fairly | WIRED

Aloe Blacc: Streaming Services Need to Pay Songwriters Fairly | WIRED | Personal Branding Using Scoopit | Scoop.it
Taylor Swift was right to leave Spotify. We must update America's antiquated music licensing system.
Martin (Marty) Smith's insight:

The music biz is a mess.

This level of mess is what happens when an entire industry attempts to deny the web's tide - everyone's sandcastles get swept away and the good get hurt right along with the bad. We need to find a way to create fair compensation for artist who create art we love, listen to and that helps enrich our lives. My friends at http://www.Moon-Audio.com are working on a new movement called Music Is A Movement and Aloe Blacc's plea is bound to be part of what they end up creating.

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Wish Marty Happy Birthday or New Years & Help Cure Cancer

Wish Marty Happy Birthday or New Years & Help Cure Cancer | Personal Branding Using Scoopit | Scoop.it

*Curing Cancer On My Father's Birthday is On Me :) *
Tomorrow my father turns 82 and I turn 57. My father and I share more than a New Year's birthday.

My friend @Kelly Hungerfordinspired me to create a spontaneous social network event. For every happy birthday or new years received on social media I will give $10 to Dr. Byrd's amazing effort to cure my father and me.

This is not an ASK it's a TELL. You or your friends wish me happy birthday or best wishes for 2015 and the James Cancer Center gets $10. How do we cure cancer? One $10 donation at a time :).

More on GPlus
https://plus.google.com/102639884404823294558/posts/NoHR8JQPgBr

Thanks to everyone who makes my life possible and best wishes for an amazing 2015.

Marty

---
Martin Smith
Cancer Survivor
Founder, Curagami.com

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Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Paper.li Interview

Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Paper.li Interview | Personal Branding Using Scoopit | Scoop.it

Paper.li Interview
Love the questions and editing Cendrine Marrouat, Kelly and team at Paper.li created from our interview about the new ecommerce I added it to my LiinkedIn page. Paper.li as an important "get more, do less" tool for any online merchant. Thanks to team for a great experience.
Marty

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Marty Smith (@Scenttrail) Shares His Favorite Link: Become A Link Champion via @Kontentapp

Marty Smith (@Scenttrail) Shares His Favorite Link: Become A Link Champion via @Kontentapp | Personal Branding Using Scoopit | Scoop.it

We invited Marty Smith, co-founder of Curagami, to choose his favourite link. Marty's story is amazing.

Marty Note
When Ed Rhys asked me to share my favorite link on the web the request was overwhelming at first. I share several hundred links a day across six different social nets and blogs. Then I thought about the story BEHIND my favorite link and one link stood out:

Fear, Shame and

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Klout Profile Page | Be Known For What You Love | Is Cool & Mysterious via @Klout

Klout Profile Page | Be Known For What You Love | Is Cool & Mysterious via @Klout | Personal Branding Using Scoopit | Scoop.it

Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.

Marty Note
https://klout.com/#/ScentTrail Never really noticed this page before, but love it. Can't figure out the algorithm that controls it and that makes it kind of fun. Can't figure out how to make it work as it acts like a pass through - content goes to other nets like Twitter or Facebook - but cool page. Bound to be a way to use it. Has anyone? How?

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