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From selecting a good topic, to finding the right data, analyzing the data, conducting research and building a narrative - creating a good infographic
I want to create my own infographics. Might be able to get there from here. Will let you know.
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I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote. Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). Scoop.it As Personal Branding ORM Solution Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 1. Change "Sources" To Feeds From Your Content. I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer. These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 2. Change Keyords To Ones Relevant to You (your name, social names, etc.).
Great article if you are wondering about how to make Scoopit work for you.
In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs.
The hardest thing to know is when an idea becomes TRUE. Personal Branding's tipping point is now behind us, but just because we aren't on the "bleeding edge" doesn't mean we can't find and share cool personal branding resources and ideas (like this one). M
This is just GOLD. Nuff said.
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..* Create BHAGs NOW!* Videos and Pictures.
* Think TEAM!* Use Special SOCIAL Weapons.* Fail Miserably.* Give your Skills AWAY FREE. Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.
Internet marketing is all about try, try and try again!
Not everything will work today, maybe it was the wrong type of content, the wrong platform or bad timing.
Don't be focused on the numbers. I've seen many big brands do a post on a platform like Slideshare and only get a few 100's of views. They don't give up they spin the content and use it on a different platform.
There is a right and wrong to internet marketing. The WRONG is never trying or testing your ideas. The RIGHT is have one more viewer than yourself.
Hearing "cancer" and my name in the same sentence helped create strategies proving helpful with managing the VEGAS that is social media marketing.Cancer helped me create tactics I'm using now to keep Social Media in check. Tactics such as:* Praise is great but rarely located in time where it belongs.* Failure suffers a similar fate. Time changes failure to success.* Forgiving myself helps forgive others.* Loving myself, warts and all, helps love others.* Each day has magic & pain, both are helpful and good (in the long run).* When time is short, and it always is, do what you love with those you love.What about you? How do you keep all that social stimulation in check? Share your strategies and I will curate into my Scenttrail Marketing post:http://www.scenttrail.com/worth-meets-worthy-social-media-lessons-from-the-big-c/
Here are 8 White Lies About Content Marketing you may believe:
1. Only publish your best work to YOUR blog.
2. Everyone Can & Should Be Writing Content.
3. Great Content Promotes Itself. 4. Content Marketing & Content Strategy Are The Same Thing.5. One or two great posts will make all the difference.
6. Long content/short content is best.7. More content is better than less.8. Content marketing is the new link building. Great post that explains each of these "little white lies" about content marketing and curation.
Readers of My Scoops know how much I admire Scoop.it gamification. Their leaderboard is masterful and motivating because it only shows people you are "running" with. If I saw Robin Good's daily views (usually in the thousands) I would be de-motivated. As it is it never feels like my curation on Scoop.it is futile One great use for Scoop.it's My Community "leaderboard" is to check to see if YOUR views are slow or if the WEB is slow. Today is a good example. With the south snarled in ICE My Scoop.it views are down about 30% from where they are by this time of the day.Quick check of the MyCommunity board shows my views are not significantly behind other curators in my group - translation is the web's views are "slow" today so no need to panic. By creating such a valuable feedback loop Scoop.it becomes a valuable tool for Internet marketers who can answer a key question - is us US or the Web?
In the Lost Interview with Steve Jobs, Apple’s co-founder said, “I think everybody in this country should learn how to program a computer because it teaches you how to think.” I like to think of coding as applied math and sciences because it teaches us an iterative approach to solving problems and testing out our ideas. [...]
Yes I want to learn to code and this was helpful since I've been stuck on where to start.
Who will win the race to 4,000? @ScentTrail or http://www.pinterest.com/scenttrail/. Pinterest, led by King & Queen of Pinterest deserves little engine that could build community in much less time than Twitter. Twitter deserves the "Big Bat" award since content shared there seems to go the furthest fastest. Both social nets help each other. Doubt Pinterest would have grown as fast without Twitter's help (or Scoop.it for that matter :). M
There is so much to do with these platforms that it seems fun to turn getting these results into a game and then deciding where you are winning. Do you take this metric game to the next level and calculate your return on participation by figuring out how much revenue you can attribute to having earned as a result of being there and participating at the level you do ?
I write out of FEAR. Writing, ability so many take for granted is a magic carpet ride for me. I had dyslexia so bad in 2nd grade I had to draw stick figures above words I was trying to spell. I write every day now to keep gears oiled, share discoveries and the joy of being alive. The second brick that fell into the dam for me was hearing "cancer" and my name in the same sentence. "Wait," I remember thinking, "There was supposed to be more time. As it turned out there was more time, but getting into the habit of writing and sharing 1,000 words a day helps me feel I'm not taking TIME for granted nearly as much as before. This note links to GooglePlus where two friends kid me about being verbose. I wanted to be sure and share WHY I write daily - because I'm scared if I stop writing or slow down rust will set in and I will regret not sharing something that needed sharing. Both fears may, at this point, be irrational, but the habit is set and beneficial for me. Since reading may be the most voluntary of acts I'd always assumed my "verbosity" was understood (it wasn't) and my readers knew how much joy the ability to match words that float in my mind out through my fingers and to you creates (they didn't). I write out of a desire to share and because every word reminds me how far we've come. The note on GPlus explains the role my mom played. Moms are amazing and mine wouldn't hear anything other than we had a problem (dyslexia) and for every problem there is a solution. If that meant a little more work then that is what we would do. Moms are amazing and so are friends. Hope this note on GPlus explains why writing is such a magic carpet ride for me.
Free Internet Consulting Saturdays asks SMBs & people who want to learn Internet marketing to join a FREE Q&A lunch each Saturday at Saladelia Cafe in Durham, NC. Hope yu can join us one Saturday soon & bring your questions.
Want to survive and thrive as an online retailer? STEAL from Amazon here are 5 of the top 10 things to steal from the Big A.
This originally appeared on LinkedIn. You can follow Adam Grant here. One of the highlights of becoming an author is getting to read some exciting books in advance, and hearing early buzz about others.
Wow, social media has killed my book reading. Rare a year would go by and a list like this published with NOT A SINGLE book read but that is what just happened. TIme to do some reading.
Carne Ross TheLeaderlessRevolution.com is great video content presented well. I like the minimal approach. Man in a white shirt and black suit speaking directly into the camera. By strippig the environment clean attention is focused on the talking head. Well done.
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?Because each blog post builds a legacy, an oeuvre. As you tell stories they define you. You become a brand - You Da Brand.
Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.
Great how-to guide for building a personal blog from scratch.
Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure.
The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms.
In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w
Personal Branding & The FutureThis article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to. I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do. Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out. In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.Added an interesting related story to GPlushttps://plus.google.com/102639884404823294558/posts/6qBfQdnr337
Great Stephen Van Delinder's insight:
Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time.
I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship.
Content - Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...
Wrote a long note about my frustration with how videographers sell their services that got sucked into the great vortex. These are great tips and I need 20 to 50 videos BUT I need each video to cost HUNDREDS not THOUSANDS. Feels like someone should be able to appify video creation like Piktochart just did for infographics (review here http://sco.lt/5Lv4dt ). Wish a video vendor would solve the PAIN since learning to create my own feels like a bridge too far even though the need is a simple and templated one.
In the near future Video will overtake photos for engagement on Social Media.
The technology is coming and every day there are new platforms to explore. The pace of change is getting faster. Thanks for the tips and shortcuts
Honored to be a "Huggable People" even if reading about my life feels more chaotic than living it was (I think lol). @Carla Deter is kind and generous to "hug" me like this. Hugs are VERY important to cancer patients and survivors, so Hug a cancer survivor today and remember to never take the magic carpet ride of life for granted. Appreciate mentions of @Scoop.it and forgot to thank @Guillaume Decugis and @Ally Greer. Thanks always to you and Marc for letting me play with your wonderful toy. Your toy is why I'm a Huggable People :). Marty
In the new world for Millennials, the paradigm is personal branding. And it's only becoming more personal.
Marty NoteI feel for the the Millenials. This "Generation Y" group born roughly in the 1980s to the early 2000s have LESS of almost everything. They have less investment in training by the companies they join. They have less opportunities by virtue of the digital economy and grinding recession. They must educate and brand themselves. This is a great Curatti post. Here is my favorite section:"Simon Sinek, author of “The Power of Why” and the TED talk everyone should see, explores branding from the perspective of “why”, not “what” as people traditionally are told to think. He cites Apple and their belief that great technology should be beautiful, easy to use, and be met with good customer service. Only after does Apple mention those strengths is there a call to action, as opposed to most other products which start with the reason, and hit on why later on in the conversation or advertisement."Great perspective everyone must master since, like the Millennials, we are in charge of what we stand for and its expression in the world otherwise known as our personal brand. Great Point from Jan Gordon about Millenial AdvantagesThanks Marty, for the scoop, love your insights. Yes, the Millennials have their challenges like any other generation but they have the advantage of technology and social networking, no longer tied to a resume but a digital footprint that is a living breathing story of who they are - personal branding is a must today which puts them at an advantage if they do it right.
After 2 years Director Marketing for Triangle, NC's largest web design CO Marty Smith left to start CrowdFunde. Here are his tips on buying web design something we all need to do these days.
Bill Gassett is a nationally recognized Real Estate leader who has been helping people move in and out of the Metrowest Massachusetts area for the past twenty seven years. Visit http://www.maxrealestateexposure.com
Bill is a friend as well as a leading realtor and Internet marketer. I convinced Bill to start using Scoop.it to augment his blogging and social media and darn if he didn't LISTEN (lol). Bill is smart and he GETS IT. When we look back on who revolutionized how we sell homes Bill's name is gong to come up. This link leads to Bill's three new Scoop.it feeds:Bill@Bill Gassett Social Media Engagementhttp://www.scoop.it/t/social-media-engagement-by-bill-gassett Real Estate Articles Worth Readinghttp://www.scoop.it/t/real-estate-by-bill-gassett SEO tips for Realtorshttp://www.scoop.it/t/search-engine-optimization-seo-tips-and-advice
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.
Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.
Use existing CONTENT ASSETS for SEO wins. Find them in these ways:
- Old email campaigns - Open Site Explorer or Followerwonk to see what is popular - Old microsites - ReverseInternet - Misspelled domains - ImageRaider to look for your logo - Offline content like white papers - GPlusData for subject matter experts on - Upcoming speaking events they are doing - Blog commenters to network withNow use paid content discovery networks like Outbrain or Taboola, or on Twitter, to get it discovered.
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How to get your content seen by more people by re-purposing it!
Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.
4AM Waking Dream About Startups, Content Curation & Why You Shouldn't Find A "Job"Not sure if I slept last night (lol). Working on my +Triangle StartUp…
After an allnighter I am paying for today I wrote about startups, waking dreams and why you are never "out of work". Sometimes you are paying yourself to do what you love, but you are never out of work since work is life and vice versa. The last thing you ever need is a "JOB". Jobs suck. Jobs are things you do for money and you shouldn't spend any longer than necessary trading something of HIGH value like your time for something of low value like money. Jobs are OUT, movements are in. Join movements. Contribute to movements. Love movements, don't get a "job". M
The M Effect It has been a while since I last discussed The M Effect and, in particular, positive changes that we can make to improve our health in both the short and long term.
Trying to get in shape and great motivational post from @RemoPollastri with cool mobile apps will help. Marty
You realize that you no longer have to be alone on your quest for health and wellness there's an app for whatever you are trying to do.
Want Your Klout Score To Go Up in 2014? Your Klout score is an expression of the virality of your personal brand. Find my Klout score here: http://klout.com/#/ScentTrail (is usually around 65 so not Seth Godin but good enough I have legitimacy as an Internet marketer). If you want to understand Internet marketing leaving "ditch digging marketing" behind is important. Today's marketing is about winning hearts and minds.
Today's marketing is about giving the world a cold.
Here are 5 Must Read books to learn how viral marketing works so your Klout score goes up, you get that great job you've always wanted, lose 15 pounds in the new year your house gets featured in MTV Cribs:
Even though no one reads books anymore, I would have working knowledge of at least 3 of these if you want to be an Internet marketer when you grow up.
Today we're launching Embedded Quotes to make it easier to add content from Quora to your websites. Sites all around the web already quote content from Quora which extends the distribution and impact writers on Quora have.
Writing a piece about widgetization found this cool Quora widget for embedding quotes or entire Q&A content. Cool enough that I may need to put Quora back in content creation rotation. Q&A conent is some of the most powerful SEO content on the planet. It always felt like I was making Quora richer than US so used Quora for a bit and then trailed off. May need to rethink that now.
Our need for VISUAL presentation was never more apparent. After looking at the top 10 most clicked on content across 12 different Scoop.it feeds Infographics were the clear winner. Infographics are visualizations of complicated concepts. Who doesn't love that? So why are our LinkdedIn profiles to BORING and full of either THEIR ads or our boring written accomplishments. This Haiku Deck discusses how to use the powerful visual tool, a User Interface to the Creative Commons, to make your online resume exciting, emotional and arresting (the resume that gets the interview).As I noted in the deck, my LI profile is no where NEAR where I want it, so this is a "do as I say, not as I do" post (lol :). That said there are examples of Haiku Deck images on my profile (got that right, now need to tell a better STORY):www.linkedin.com/in/martysmith1980vc/