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This note will be framed with a copy of the Story of Cancer Trust logo for my parents this Christmas. Editors please take a pass through and let me know any needed changes.
Since this content will be under glass would be good if it was close to perfect as I can get it (with the help of wisdom of crowds of course, will leave that part out LOL). Thanks to all my friends inside this magical environment for your support, ideas, comments and help. An army of friends helped me ride a bicycle across America in 2010 and are helping create a simple new idea now - Tech Cures Cancer. Thanks, Marty
Are you sure you want to delete this scoop?
I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote. Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). Scoop.it As Personal Branding ORM Solution Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 1. Change "Sources" To Feeds From Your Content. I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer. These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 2. Change Keyords To Ones Relevant to You (your name, social names, etc.).
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
Great post from Marc on the power of brands and why you need one too.
Scoop.it Top 10 Content Conversion StudyWhat content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS? For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas. Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:http://sco.lt/7HnqjZ Curation Revolutionhttp://sco.lt/8CZurZ Design Revolution http://sco.lt/7PxYjx Startups Revolutionhttp://sco.lt/8cl8Yz Ecommerce Revolution
http://sco.lt/8xqxAP Contests & Games Revolutionhttp://sco.lt/6KdbNJ Social Media Marketing Revolution
http://sco.lt/7tUwSn Marketing Revolution Stay tuned for more.
Learn how to become a storyteller -- not just a blogger, marketer, or generic content creator.
I'm more thankful for my southern gothic storytelling roots every day. Great post here about how to turn your blog into an adventure full of engagement and social shares.
Picked up a Roku box the other day to be able to view Netflix on the TV. Turns out Roku is much more than that. Roku allows for maximum control over the content. It is easy to speed through or over sections by clicking the forward button and Netflix's waterfall menus have never been easier to control and mange. Netflix + a line in Steven Johnson's book Everything Bad Is Good For You has me thinking about the nature of information. The linked in BAD is about how we form allegiance to some content. Allegiance and ritual mean we watch some content over and over. Johnson points out that the real test of content may be in its "rewatch quotient. Netflix's algorithm learns our preference and creates a "new to me" presentation of "old" content. The ability to filter and organize an infinite amount of content so the "new to me" and highly relevant snippets emerge at the top feels like THE TACTICAL ISSUE of our connected and content overwhelming times. Netflix is creating an individualized "long tail". My ratings are so close to what I like now that any 3 star rating has a better than 80% chance of hitting the e mark (i.e. being something I like). The impact of Roku + Netflix's increasingly smart ratings and presentation systems is its is Thursday night and I am NOT watching commercial television. And I used the word "commercial" on purpose since it is one of the reasons I don't watch. The more I use media I control (like Roku + Netflix) the less patience I have for the PUSH approach. All day I use technology to parse and select content from the social web. It is so JARRING to come home and have someone else doing the scheduling and interrupting every ten minutes that watching TV is becoming all but impossible. I’ve long maintained that benefits associated with these tools are mostly how they change us. Netflix + Roku is changing my "watching behavior" in a way that is consistent with the rest of my interactions.
Netflix teaches a valuable lesson about our personal brand too. We think of our presentation as timeline linear. Why? Shouldn't we create building blocks with tags? If I'm looking at a resume why doesn't it know that I'm an Internet marketer and so arrange the relevant blocks I want to see at the top? Surely this "predictive analytics" resume is more valuable than static information. LinkedIn take note. I have at least six ways into my experience: * Brand Marketing. * Internet Marketing. * Email Marketing. * Ecommerce. * Content Marketing. * Social Media Marketing.
Why can't we create blocks for each of these and present based on the relevance to the viewer? If that sounds like email marketing it is because predictive analytics infused web design (or resume design) looks and feels like email marketing.
K, commercial break is over better get back to watching whatever the heck some programming genius wants me to watch right along with the goofystupid ads for stuff I will never buy or care about.
Learning To Wash The DishesFor some reason Wayne Thielbold's paintings like these cupcakes remind me of this Zen parable:A Zen master and his pupil sit…
Personal Brands Are Not Only One ThingVOTE In our HERO Poll Here: http://bit.ly/15JLOi2 We've identified 7 "Hero Archetype" Including: * Enlightened. * Vicarious. * Altruisitic. * Rescue. * Stranger. * Like Us.* Togehter. Websites and personal brands should be able to speak language consistent with all 7 hero "archetypes" depending on context. Find examples of each in Google Docs here: http://bit.ly/14LcUpg Tell us what kind of hero you are most likley to create in your personal brand here: http://bit.ly/15JLOi2
Want to create the perfect professional LinkedIn profile? Here's a checklist of 17 must-have items, including keyword advice, endorsements and more!
Great personal branding tips for LI here.
See infographic of LinkedIn Profile Tips
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...
If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return.
The Appification of Ecommerce About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html . The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. Going to be fun and why it is a GOOD idea to become an app builder.
Creativity, creativity, creativity
In 5 New Ecommerce Lessons on ScentTrail Marketing I explained why everyone should have a store. This post goes further insisting everyone should have a sto
Crowdfunding You This link is to a post about how crowdfunding and ecommerce are stronger together than apart. Can crowdfunding and ecommerce help your personal brand too? Yes and here's how. How To Crowdfund & Ecom Yourself Crowdfunding is a fancy way of saying, "Create a marketplace platform". Anything can become a platform including your ideas. The addition of a crowdfunding platform is about to be SaaS easy (one of the things we are working on at AtlanticBT.com is creating an inexpensive SaaS to add crowdfunding to anything). Anytime you ask for the sentient mob to weigh in you are crowdfunding. When you use 99Designs.com to create a logo you are crowdsourcing and they are crowdfunding (since you pay them). Here are a few ideas for personal crowdfunding / crowdsourcing: * Polls and Surveys.
* Contests and Games. * Ideas.
* Content marketing.
* Network building.
* Link shares.
Transform your thinking about your personal brand in three ways:
1. Lose the "Personal".
2. Become a rich PLATFORM not a website. 3. Think Brand US not YOU.
When you shift your thinking about how you present yourself from a closed loop "all about me" to an open and social "all about us" your Internet marketing power goes up tenfold. Ecom Yourself When I say, "Go Ecom Yourself," it is not an insult. When you create a store you experience Internet marketing at a different level. We can TALK about taxonomy, visual organization and other web design concepts all day, but creating a single store will teach you faster. These days creating a store is cheap and fast. I created the Story of Cancer Store (https://storyofcancer.gostorego.com/) in a matter of days. Become an Amazon and Apple affiliate and sell books, music and cool tech. The process of creating the store, writing the copy and learning the ropes will be invaluable if you never make a dime. The next time you interview make sure your store URL is on your resume. Hiring managers want people who can create things and your store is sure to create a more robust and viable brand no matter what job you apply for. so go Ecom Yourself and use your crowdfunding platform to tell you what to sell :). M PS. BTW, Scoopit is an amazing crowdfunding tool. Scoopit provides the fastest content marketing feedabck loop on the web. I am determined to figure out how to hang a store off it too (stay tuned). Marty
Personal Branding & SEO It is easy to make personal banding SEO mistakes. Avoid these 5 common personal branding SEO mistakes and you will get that new job, increase your network and finally be fully appreciated :). 5 Common Personal Branding Mistakes 1. No Google Plus Profile (BIG Mistake).
2. Not using your Google Profile page to support your brand.
3. Not thinking of you as a "Brand" needing curation and SEO.
4. Only use ONE social net (got to use em all...sorry).
5. Not using keywords. I could go on and on here since it is easy for all of us to ignore our brands until we want to change jobs or take some action. Waiting until you want to make a change is a BAD idea. Personal brands are best tended daily and not in an emergency situation. Google Plus is the most disruptive social net. When author tags become common, and they will, your G+ presence will be beyond important. Get active on Google Plus today if you aren't already. Everything you do either builds or destroys your personal brand. There is no neutral, so swimming in place, in online marketing. You WILL do things that hurt your personal brand since that is unavoidable. Don't obsess. Instead of insisting on a false perfection work on winning more "personal brand" battles than you are losing. Be sure to be active on AT LEAST 5 social nets: Google, Facebook, Twitter, LinkedIn and one other of your choosing (such as @Scoopit). Be sure to use KEYWORDS such as "Internet marketing" or "email marketing" when discussing your experience. Keywords are your friends :).
The FREE Alternative - Is It Possible To Create Substantial FREE Tools that earn their way forward? Yes! Here is one example (create free landing page with Google Drive and Scoop.it Newsletter)
The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.Suppose you want to reach a destination “A”.
"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell
Any 5 of these 50 tips can help you tell better stories. Oh, btw we are all storytellers know. The story is the Lego building block of content and content is the building block of everything.
Marketing is social now so understanding how quickly the distinction between US and THEM is eroding by using social media marketing's magical feedback loops is beyond important.
From the archive came up the other day when I discussed how David Edelman from McKinsey was kind enough to Tweet the post and say nice things.
Saturday 10.26 Saladelia Cafe University in DurhamFrom 11 to 2Free Internet Marketing SaturdaysIdea is simple. I'm an Internet marketer with more than 14 years of B2C and B2B online marketing experience. Tomorrow any Small to medium sized business who wants to ask a queston will have my undivided attention. I guarantee if I don't know the answer I know a friend (and fellow IMer) who will :). Cost for this consultation is and will always be ZERO since I get as much out of these impromtu meetings as people with IM and SMM questions. Hope you cn join us after a long hiatus.
Do you have what it takes to rank among the remarkably successful? There are people whose names are synonymous with success. These people work differe
I have several favorite LESSSONS in this infographic including EFFORT and You Are Going To Have To SELL.
via Stuff.co.nz Making mistakes is an inevitable part of being human, but documenting our lives on social media is making them harder to forget. The Victorian state government has renewed a ...
Yes it is and forever can be a very long time. Why best to actively manage your online brand.
From those doing manual labor to those in the C-suite, workers of all kinds are facing more pressure to embrace an entrepreneurial way of thinking.
As Seth Godin writes so well in Linchpin and Icarus the old days are gone. The "new paternalism" is take care of you because no one else will. This is not to say be selfish since altruism is an important idea for any personal brand. To whom much is given much is expected. We lucky few Internet marketers must be devoted to three ideas: * Lifelong learning. * Service to something smarter, bigger and greater than ourselves. * Listening more than we talk. * Marketing sure we make money when we speak. Money isn't the root of all evil nor does it make someone who has it special or cool. Money is always dead net neurtal, but hard to keep the doors open and ideas flowing without making money. Money is also the best VOTE after rabid advocacy. Since your marketing efforts are more likely to get money votes than rabid advocacy money becomes the vox populi that teaches us what to do and what not to do. Great post here on why everyone needs to walk the entrepreneur talk.
I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host.
But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!). Remember these seven rules for your next radio interview...
Great insights from Jeff and I'm doing my next radio interview on Wednesay for cure Cancer Starter so timely :). M
Brad Phillips shares seven useful tips for better radio interviews.
New SpinSnip Content Marketing Tool Suite Content marketers don't have tools needed to curate and create. There is a large and growing confidence gap. 86% of
SpinSnipping YOUOne of the applications of our new content management tools will be the ability to "SpinSnip You". We all have content hither and yon doing who knos what. SpinSnips is a series of tools that help content marketers have control over their creations. SpinSnip also helps know what content resonates. How valuable would knowing that everytime you blog about content marketing your shares come in 30% over their average be for your business and personal brand? Personal brands may have different care and feeding needs. You mayneed to share more personal stories to win hearts and minds and views for your LinkedIn profile than you would ever want to share on yoru company's blog. SpinSnip makes it possible to KNOW what content is helping you get that next great job and what conent is HURTING your chances. What is that worth?
If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why. Here are my blog:ScentTrail Marketing (http://scenttrail.blogspot.com )Martin Marty Smith (http://www.martinmartysmith.com )M
Howard Schultz CEO, HeroI thought of Starbucks CEO as a hero before watching this amazing Board of Trade interview about his new book Onward. Onward is about how Schultz got the right people in the right seats on the Starbucks bus turning the company around and changing the world. Why was Schultz already a hero? I have cancer, leukemia, and during the dark days when I wasn't sure I could keep a job and so would lose my insurance the fact that Starbucks let its hourly employees have health insurance was my last line of defense. Luckily I never had to use my last line of defense. Not "luckily" because I don't want to work for Starbucks (who knows on that front). I would walk across hot coals for Howard and I LOVE his company too. I love Starbucks for different reasons. I love Starbucks because they are values based and walk their talk. When Schultz looks direclty at the camera in this snippet (taped with my iPhone off the TV) and says LOVE is one of the secrets to getting Starbucks back on track I want to hug the man. I've been waxing philosophical about the need for marketing to SAVE THE WORLD (http://www.slideshare.net/martinmartysmith/save-the-world-marketing ) for about a year. Schultz is more powerful than me by an order of magnitude so his "use case" is dramatic support for something I believe in my TOES - Love is the Killer App and you must SAVE THE WORLD in some meaningful way to have any relevance now that the world is flat, connected and furiously fast :).
My Keynote given at the Digital Communications Tour sponsored by GovDelivery April 24, 2013. Once you have a plan and a policy you can connect and converse with your customers using social media.
Slide #28 is from my Storytelling is the new SEO Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo). The cool part is how I new that. I'm using @Scoopit at my ORM tool. Reviewing my Scoopit recommendations I saw a slideshare that wasn't mine. I have my slideshare as one of the keywords Scoopit looks for. I went to the Slideshare I didn't recognize (the one above) and used the Find feature to find my name. Sure enough slide #28 is from my Storytelling is the new SEO presentation. Magical tool this Scoopit especially when you think that ORM SaaS tools can costs tens fo thousands. The use of @Scoopit for ORM can be FREE if you have 5 or less Scoops. Free sure beats $20K.
THE Content Review GoldmineI love to debate the differences between B2C and B2B Internet marketing.
If after a grinding six months of work you'd told me I would be able to create an ecommerce store in 5 days for FREE (other than my time) I would have said you were crazy. Turns out I did just that over the last four sleepless nights.The BIG lesson from launching the Story of Caner Store (every dollar raised goes to help the Story of Cancer Foundation and projects such as http://www.curecancerstarter.org) is EVERY business should have a "new ecommerce" store. Stores provide SEO, branding and customer engagement benefits. If you can achieve ONE of those three things for little of no investment wouldn't you? Most Internet marketing teams would say YES. I would too. Hope you will shop the Story of Cancer Store this weekend and appreciate your support. There are some rough edges still, so comment or email MartinSelllingZoe(at)aol and I will fix. http://storyofcancer.gostorego.com/
We've made more than a hundred bucks and sold my house, so "selling out" to help cure cancer is well underway. Thanks for your help.