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Win Hearts and Minds With The Cutting Edge B2B Content Marketing

Win Hearts and Minds With The Cutting Edge B2B Content Marketing | Thank You Economy Revolution | Scoop.it

37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!


New media technologies keep popping up, allowing us to tell stories in exciting, whizz-bangy, interactive ways.


And the content arms race is pushing marketers to do something new and sexy to cut through the clutter.


With this in mind, Velocity’s innovation department (that would be basically all of us) has collected styles and examples of B2B storytelling that are on the cutting edge.


These are not all startlingly new, but they are original and effective when deployed well. And most are surprisingly within reach of even the most budget-constrained content marketer.


We’ll keep adding to this list as and when we discover or create new examples.


Consider these examples from the B2B content marketing innovation labs.


Via Tocquigny, Brian Yanish - MarketingHits.com
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Collect and Organize Any Kind of Content on an Infinite Visual Board with Spaaze

Collect and Organize Any Kind of Content on an Infinite Visual Board with Spaaze | Thank You Economy Revolution | Scoop.it

Robin Good: Thanks to the guys behind Mind42 and SimpleMeet.me who created a new kind of collection, gathering and curation space, that looks like at first, as an infinite cork board on which you can stick anything. 

 

"Each board is an infinite space which resembles a virtual cork board - hence the default cork background, but other backgrounds are available.

 

On these boards, items can be put.

 

Currently Spaaze offers 7 different items:

Labels Notes Bookmarks Images Files Videos and HTML.

 

These items can be edited in place, moved via drag and drop and positioned freely on the board.

 

...

 

To add some structure to the board it's possible to "remember" certain points (around which items have been placed) by creating hotspots (e.g. one per topic of a bookmark collection)."

 

Spaaze is also a collaborative service, allowing board owners to invite others to collaborate and contribute to any specific board.

 

Spaaze works across all browsers (IE7+, FF4+, Safari4+, Chrome) and on the iPad too.

 

The basic service is free, but to use it without any kind of limitation it requires buying credit points or activating a very inexpensive ($3/mo) subscription.

 

Pricing: http://www.spaaze.com/pricing ;

 

Demo: http://www.spaaze.com/demo/bookmarks-snippets ;

 

More info: http://www.spaaze.com/about ;

 

(Thanks to Heiko Idensen for discovering this)


Via Robin Good, k3hamilton
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