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Win Hearts and Minds With The Cutting Edge B2B Content Marketing

Win Hearts and Minds With The Cutting Edge B2B Content Marketing | Thank You Economy Revolution | Scoop.it
From www.velocitypartners.co.uk - November 28, 2012 7:50 PM

37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!


New media technologies keep popping up, allowing us to tell stories in exciting, whizz-bangy, interactive ways.


And the content arms race is pushing marketers to do something new and sexy to cut through the clutter.


With this in mind, Velocity’s innovation department (that would be basically all of us) has collected styles and examples of B2B storytelling that are on the cutting edge.


These are not all startlingly new, but they are original and effective when deployed well. And most are surprisingly within reach of even the most budget-constrained content marketer.


We’ll keep adding to this list as and when we discover or create new examples.


Consider these examples from the B2B content marketing innovation labs.


Via Tocquigny, Brian Yanish - MarketingHits.com
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The 50 Best Persuasion, Influence and Understanding Your Dinosaur Brain Books

The 50 Best Persuasion, Influence and Understanding Your Dinosaur Brain Books | Thank You Economy Revolution | Scoop.it
From www.sparringmind.com - September 20, 2012 11:16 PM

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Ken Morrison
Eric Van Camp's curator insight, January 7, 11:55 AM

Must have list on influence !
Metta Solutions's curator insight, January 8, 10:07 AM

Must have list on influence !
Metta Solutions's curator insight, January 8, 10:08 AM

Must have list on influence !
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | Thank You Economy Revolution | Scoop.it
From www.jeffbullas.com - April 27, 2012 7:20 AM
We are living in a world where influence is migrating from offline to online.


The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.


Reputation and influence can now be gained faster and reach further than in any other time in history.


One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”


To be truly successful you must have the ability and power to influence.


Read more: http://bit.ly/IW8qye


Via Martin Gysler
John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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