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Win Hearts and Minds With The Cutting Edge B2B Content Marketing

Win Hearts and Minds With The Cutting Edge B2B Content Marketing | Thank You Economy Revolution | Scoop.it
From www.velocitypartners.co.uk - November 28, 2012 7:50 PM

37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!


New media technologies keep popping up, allowing us to tell stories in exciting, whizz-bangy, interactive ways.


And the content arms race is pushing marketers to do something new and sexy to cut through the clutter.


With this in mind, Velocity’s innovation department (that would be basically all of us) has collected styles and examples of B2B storytelling that are on the cutting edge.


These are not all startlingly new, but they are original and effective when deployed well. And most are surprisingly within reach of even the most budget-constrained content marketer.


We’ll keep adding to this list as and when we discover or create new examples.


Consider these examples from the B2B content marketing innovation labs.


Via Tocquigny, Brian Yanish - MarketingHits.com
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Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry

Brilliant Social Marketing - Fund The Car The Dodge Dart Gift Registry | Thank You Economy Revolution | Scoop.it
From www.nydailynews.com - January 25, 9:46 PM
Most engaged couples, if they’re not doing the shotgun boogie, start a gift registry for wedding attendees that includes dishes, silverware, kitchen appliances or other household necessities. Now they can add a 2013 Dodge Dart to their list.
Martin (Marty) Smith's insight:

Dodge Creates Cool Social "Registry"

Buying a car SHOULD be a social event. We don't buy cars all that often anymore, not nearly every year like my grandfather. Kudos to Doge for creating a way to "fund the car" one social piece and donation at a time.

They creative use of a "gift registry" creates a team around buying a car. The app will increase the size of the market for Dodge because it expands how a car can be "financed" via a mini-crowdfunding campaign.

If you were a REALLY creative Internet marketer and you were about to get married you would create a campaign and "fund the car". Another cool idea would be to fund the car with friends and friends of friends and then donate the money to a good cause and buy the car yourself. Share that end goal in the copy of course, but "fund the car" could be a cool wedding present / save the world gift. 

 


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