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Win Hearts and Minds With The Cutting Edge B2B Content Marketing

Win Hearts and Minds With The Cutting Edge B2B Content Marketing | Personal Branding Using Scoopit | Scoop.it

37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!


New media technologies keep popping up, allowing us to tell stories in exciting, whizz-bangy, interactive ways.


And the content arms race is pushing marketers to do something new and sexy to cut through the clutter.


With this in mind, Velocity’s innovation department (that would be basically all of us) has collected styles and examples of B2B storytelling that are on the cutting edge.


These are not all startlingly new, but they are original and effective when deployed well. And most are surprisingly within reach of even the most budget-constrained content marketer.


We’ll keep adding to this list as and when we discover or create new examples.


Consider these examples from the B2B content marketing innovation labs.


Via Brian Yanish - MarketingHits.com
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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding Using Scoopit | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

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Valerie van S's curator insight, January 21, 6:26 AM

Great article if you are wondering about how to make Scoopit work for you.  

Carlos Polaino Jiménez's curator insight, March 20, 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

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Life Without Fear...Possible? Phil Says YES!

Life Without Fear...Possible? Phil Says YES! | Personal Branding Using Scoopit | Scoop.it

This is a great post from my http://www.crowdfunde.com co-founder Phil Buckley. He asks a great question, "Imagine if you could get control of the part of your brain that throws the switch on fear."

Think about that for a moment. Life without fear. Phil points out that much of what creates fear makes non sense at all. When we live in the moment and experience life, even at its roller-coaster-like pace and furry, we aren't naturally fearful.

We embrace, take on and commitment.

We get in trouble the more we THINK, add in the expectations of others, also called SHAME as Phil points out, and give up our natural power to baseless fear. Phil shares interesting insight into the company we are creating and the journey we are on. Are you on such a journey too? Share it and we will curate into CrowdFunde.

What are your fears?


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7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice | Personal Branding Using Scoopit | Scoop.it

Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!

Marty Note
Wow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it.

Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:

1. Maximize Your Profile Potential

2. Write Great Content

3. Manage Your Contacts

4. Join Niche Specific Communities

5. Pay Attention to Your Ripples

6. Create a Visually-Rich Experience

7. Use Google+ Hangouts

Wow, what a great post by a deep expert in G+, social media and Internet marketing.

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Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti

Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti | Personal Branding Using Scoopit | Scoop.it

Semantic Web & Future Of Everything
I agree with one of Mark Schaefer ideas within his highly influential Content Shock post (http://www.businessesgrow.com/2014/01/06/content-shock/ ). I agree that in order for smaller publishers to thrive they will need to knit together in coops.

Mark doesn't say those exact words, but his convincing data suggests the day of the small publisher is all but over. If your business, be it B2C ecommerce or B2B content marketing, depends on organic traffic like our great partner Moon Audio (http://www.moon-audio.com) you need help.

Publishers need help:

1. Harness the information needed to connect top of funnel lead generation activities such as content creation and #contentcuration to bottom of the funnel conversion (where some material gain happened for the publishers, hosts or creators of the conversations).

2. Create a powerful Curatti-like coalition or "commons" where the sum of the parts is many times greater than any individual contributor and then use the power of the commons to PAY BACK the members.

Creating an easy to use tool to help with both of those publisher pain points is our Durham, NC based startup's mission. We made significant progress this week. Next week we hope to finalize design, outline our content and SEO strategy and draft a marketing plan.

By the end of April we hope code will be being written and CrowdFunde will be ready for use by end of May. Taken longer than we thought to get here, but, thanks to our "beta partners" we understand the pain points AND we know how we must shift the game to protect our customers.

If social media means we are more conversational and so search less it is important to help our publishers be able to compete effectively and meet the always rising expectations from contributors (1%), supporters 9% and readers (90%).

Stay tuned, going to be amazing. Marty

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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Personal Branding Using Scoopit | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.

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Carlos Polaino Jiménez's curator insight, April 2, 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Personal Branding Using Scoopit | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Martina Friesenbichler
Martin (Marty) Smith's insight:

I love the 92% of companies who blog multiple times a day have acquired a customer from their blog stat. You might wonder how that could work. How can a company blog multiple times a day?

Shorten up your blog posts and widen your content curation and creation path and creating multiple post a day is possible. Each post has a unique URL so they shouldn't step on each other too badly (and that is another good reason to create a wide swath of content).

Brain Pickings is a great example of the power of intense blogging for long periods. Maria Popova's blog has almost 11,000 pages in Google, a PageRank of 7 and almost 11,000 inbound links. Smart content distributed across a wide swath with multiple posts a day can create a powerful SEO position.

My blog writing tips:

* Write in present tense verbs (sounds FAST).
* Short sentences without connections (and, but, so hurt more than they help online).

* Bullet points are good, great visual support is better.
* Match written content to visual support.

* Avoid "stop words" like "him, her, it, they".

* Be specific (use keywords whenever possible).
* Don't sweat grammar but watch the spelling.

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Nacho Vega's curator insight, April 2, 4:48 PM

Read it... or not... :)

JordiMarínba's curator insight, April 6, 6:37 PM

Excellent infografic to bear in mind when writing blogs.

MCLibrarianRMIT's curator insight, April 13, 1:12 AM

Common grammar errors and how to fix them.  Applicable to more than just blog posts.

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Red Bull's Branding Lessons For Personal Branding via Curatti

Red Bull's Branding Lessons For Personal Branding via Curatti | Personal Branding Using Scoopit | Scoop.it

This post is about the branding journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. What are implications of Red Bull's branding lessons for personal branding?

* Create community, don't try and create a "personal brand" on your own (and yes we realize that sounds strange).
* Find VISUAL and DYNAMIC ways to discuss your personal brand.
* Use recognizable logos that are relevant to your personal brand.
* Look for the AWESOME and OUTSTANDING and then take a risk and DO IT.
* More risk in being boring than taking risks.

Create community, get visual (pictures, graphics, video) riff recognizable relevant logos and take risks since the  biggest risk is not taking risks.

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Secrets of a Killer Blog Post #Infographic

Secrets of a Killer Blog Post  #Infographic | Personal Branding Using Scoopit | Scoop.it
A blog post is a great way to add extra value to your website and it’s a proven strategy for attracting new customers. The catch is that you have to add new content all the time.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Some of these tips are excellent, some stink. Be Controversial is a good example of a stinker. If you are Morton Downey then yes be controversial, but if you are NOT naturally controversial putting that air on to game the system is stupid.

There are no secrets anymore and you won't be able to maintain a mask long enough to establish a brand so why do it? Best idea is to do what comes naturally to you, tell the stories you know and keep your eyes and ears peeled.

Next best thing to do is hand the keys over and let others write, curate and contribute. When people consistently help out GIVE THEM A JOB. Ask them to monitor a section of your blog or website, ask them to tweet or provide guest blog posts.

Asking for something may be the ultimate confirming signal. The web is a huge lie detecting amplifier. Never become something you aren't to get links, social shares or traffic. You won't be able to maintain the masquerade and life is too short anyway.

There are some good tips mixed in such as ask questions and communicate the value and who the post is for. More good tips than bad here :). M

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Start-up of You, Personal Branding Visual Summary

In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs.


Via ukituki, Fred Zimny, John van den Brink
Martin (Marty) Smith's insight:

The hardest thing to know is when an idea becomes TRUE. Personal Branding's tipping point is now behind us, but just because we aren't on the "bleeding edge" doesn't mean we can't find and share cool personal branding resources and ideas (like this one). M 

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Elena G. Araiza's curator insight, March 6, 2:32 PM

This is just GOLD. Nuff said.

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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.


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malek's curator insight, April 13, 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 1:13 AM

But can you get paid?

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Where worth Meets Worthy SMM Lessons From The Big C - ScentTrail

Where worth Meets Worthy SMM Lessons From The Big C - ScentTrail | Personal Branding Using Scoopit | Scoop.it

Hearing "cancer" and my name in the same sentence helped create strategies proving helpful with managing the VEGAS that is social media marketing.

Cancer helped me create tactics I'm using now to keep Social Media in check. Tactics such as:

* Praise is great but rarely located in time where it belongs.
* Failure suffers a similar fate. Time changes failure to success.
* Forgiving myself helps forgive others.
* Loving myself, warts and all, helps love others.
* Each day has magic & pain, both are helpful and good (in the long run).
* When time is short, and it always is, do what you love with those you love.

What about you? How do you keep all that social stimulation in check? Share your strategies and I will curate into my Scenttrail Marketing post:
http://www.scenttrail.com/worth-meets-worthy-social-media-lessons-from-the-big-c/

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8 White Lies About Content Marketing You May Believe

8 White Lies About Content Marketing You May Believe | Personal Branding Using Scoopit | Scoop.it

Here are 8 White Lies About Content Marketing you may believe:

1. Only publish your best work to YOUR blog.

2. Everyone Can & Should Be Writing Content.

3. Great Content Promotes Itself.
4. Content Marketing & Content Strategy Are The Same Thing.
5. One or two great posts will make all the difference.

6. Long content/short content is best.
7. More content is better than less.
8. Content marketing is the new link building.

Great post that explains each of these "little white lies" about content marketing and curation.


Via Simply Friday, ChaeBae 888-554-0144
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Marilyn Moran's comment, March 1, 5:35 PM
Whoever made the graphic used the logo of the band White Lies. I like them very much so I'm not sure how I feel about that. haha
Martin (Marty) Smith's comment, March 1, 9:18 PM
@Marilyn Moran sorry about using a logo from a band you like. I liked it too, but will be more careful going forward. Thanks for the feedback and no offense meant. Marty
Marilyn Moran's comment, March 2, 10:01 AM
The only offense is that more people don't know about their talent. Anyways, it's all good Marty! :)
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Slow Day? Scoop.it Leaderboard One Great Use

Slow Day? Scoop.it Leaderboard One Great Use | Personal Branding Using Scoopit | Scoop.it

Readers of My Scoops know how much I admire Scoop.it gamification. Their leaderboard is masterful and motivating because it only shows people you are "running" with.

If I saw Robin Good's daily views (usually in the thousands) I would be de-motivated. As it is it never feels like my curation on Scoop.it is futile

One great use for Scoop.it's My Community "leaderboard" is to check to see if YOUR views are slow or if the WEB is slow. Today is a good example. With the south snarled in ICE My Scoop.it views are down about 30% from where they are by this time of the day.

Quick check of the MyCommunity board shows my views are not significantly behind other curators in my group - translation is the web's views are "slow" today so no need to panic.

By creating such a valuable feedback loop Scoop.it becomes a valuable tool for Internet marketers who can answer a key question - is us US or the Web?

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12 Resources to Improve Your LinkedIn Profile |

12 Resources to Improve Your LinkedIn Profile | | Personal Branding Using Scoopit | Scoop.it
A collection of expert articles to help you make the most of your LinkedIn Profile by refining your headline, summary, work history, endorsements and more.
Martin (Marty) Smith's insight:
Great resource to improve your online resume.
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5 Tips Help You Get The Most Out Of LinkedIn

5 Tips Help You Get The Most Out Of LinkedIn | Personal Branding Using Scoopit | Scoop.it

Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.

Here are five tips to help you get the most out of the site:


Via Kamal Bennani, Murhaf Taia
Martin (Marty) Smith's insight:

LinkedIn is a powerful tool IF you know its secrets.

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aanve's curator insight, April 10, 11:01 PM

www.aanve.com

 

Richard Shulman's curator insight, April 11, 9:48 AM

A great reminder about the importance of LinkedIn and how to keep yourself active. I know it works, as my contacts have expanded greatly, worldwide. Follow these steps, and do not hesitate to ask me how I did it! This article and LinkedIn are great business tools.

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Don't Be An Asshole: Gestalt of Coaching Entrepreneurs & Startups - CrowdFunde

Don't Be An Asshole: Gestalt of Coaching Entrepreneurs & Startups - CrowdFunde | Personal Branding Using Scoopit | Scoop.it

James Avery's sudden & bad realization - he was an asshole. He was giving advice the wrong way. Learn how he stopped giving bad advice to startups. 

Marty
Great advice here from Adzerk CEO for personal branding too.  

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Ivon Prefontaine's curator insight, April 5, 5:17 PM

The article reminded of the way school jurisdictions have used "cognitive coaching." It has been about giving advice rather than listening to teachers tell their stories and finding the path themselves.

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22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME?

22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME? | Personal Branding Using Scoopit | Scoop.it
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...

Via Cendrine Marrouat - www.socialmediaslant.com, jointplanuk
Martin (Marty) Smith's insight:

More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.

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Nine0Media's curator insight, March 27, 4:25 PM

#WebConsultants  #Nine0Media

Carole Borie's curator insight, March 28, 2:37 AM

A must read !

Agora Abierta's curator insight, April 7, 4:41 AM

Take into account to your blog!

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Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand

Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand | Personal Branding Using Scoopit | Scoop.it

8 Visual Marketing Tips From Vogue
* Be Specific & Use BIG NUMBERS to help.
* Be Branded Use Known Brands.
* Be Welcoming (LI Pic should be looking right at camera).

* Be Topical - frame achievements in current keywords and trends.

* Use alliteration and rhythm in headlines.

* Create juxtapositions and contrasts like "street chic" or "power user".

* Use Action Verbs such as create, sell, develop, market.
* Simple colors (black, red, white).


If you are logged in and viewing my LinkedIn Profile (www.linkedin.com/in/martysmith1980vc/ ) you will see my fledgling attempt to adopt these 8 visual marketing tips to an important "personal branding" tool - my LinkedIn Profile. Use of big visual numbers and known brands helps wrap my brand in "known" and "trusted" while walking a fine line.

Personal brands that are too "known" can seem boring and not exceptional. Blending trusted messaging via keywords and brands with creativity and challenge is the fine line every "personal brand" must walk.

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Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market

Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market | Personal Branding Using Scoopit | Scoop.it
The resume is dead (or at least it's jumped the shark ). The resume used to be the tool that would get you noticed. No more. It's a fading bit player, no longer the star of the show. Now, by the time someone has seen your resume, they've already Googled you. Your resume has become a "late to the party" confirmation of your Google results and LinkedIn profile, rather than the enticement to opportunity you expect it to be. move over resume, here's its replacement.
Martin (Marty) Smith's insight:

Agree, best way to get a great job is NOT TO NEED ONE!.

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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Personal Branding Using Scoopit | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it.


This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.

Added a great @Neil Ferreenote about how he uses Scoop.it to the GPlus post:
http://bit.ly/1l74lxC

What about you? How do you use Scoop.it? Share here or on G+ and we will curate in with thanks. Marty

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Ally Greer's curator insight, March 19, 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 10:52 AM

Scoop.it influences social media marketing and more...

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Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Personal Branding Using Scoopit | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Martin (Marty) Smith's insight:

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

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Mikko Hakala's curator insight, March 6, 10:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 10:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Stephen Van Delinder's curator insight, March 7, 11:06 AM

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

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Why Employers Care About Your Personal Brand

Why Employers Care About Your Personal Brand | Personal Branding Using Scoopit | Scoop.it
In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w
Martin (Marty) Smith's insight:

Personal Branding & The Future
This article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to.

I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do.

Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out.

In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.

Added an interesting related story to GPlus
https://plus.google.com/102639884404823294558/posts/6qBfQdnr337


Great Stephen Van Delinder's insight:

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

 

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Stephen Van Delinder's curator insight, March 3, 12:12 PM

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

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Build Brands & Drive Sales With 5 Video Marketing Tips

Build Brands & Drive Sales With 5 Video Marketing Tips | Personal Branding Using Scoopit | Scoop.it
Content - Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...

Via malek
Martin (Marty) Smith's insight:

Wrote a long note about my frustration with how videographers sell their services that got sucked into the great vortex. These are great tips and I need 20 to 50 videos BUT I need each video to cost HUNDREDS not THOUSANDS.

Feels like someone should be able to appify video creation like Piktochart just did for infographics (review here http://sco.lt/5Lv4dt ). Wish a video vendor would solve the PAIN since learning to create my own feels like a bridge too far even though the need is a simple and templated one.

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BlairEvanBall's curator insight, February 21, 2:29 PM

In the near future Video will overtake photos for engagement on Social Media.

malek's comment, February 21, 6:41 PM
@BlairEvanBall have a look at the sports page in any of the British newspaper, full of short videos
Lori Wilk's curator insight, February 21, 11:53 PM

The technology is coming and every day there are new platforms to explore. The pace of change is getting faster. Thanks for the tips and shortcuts 

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Huggable People #11: Martin (Marty) Smith – What Does Crowdfunding, Riding A Bike Across America, Selling Worldly Possessions And Cancer Research Have In Common?

Huggable People #11: Martin (Marty) Smith – What Does Crowdfunding, Riding A Bike Across America, Selling Worldly Possessions And Cancer Research Have In Common? | Personal Branding Using Scoopit | Scoop.it

Honored to be a "Huggable People" even if reading about my life feels more chaotic than living it was (I think lol). @Carla Deter is kind and generous to "hug" me like this. 

Hugs are VERY important to cancer patients and survivors, so Hug a cancer survivor today and remember to never take the magic carpet ride of life for granted.

Appreciate mentions of @Scoop.it  and forgot to thank @Guillaume Decugis and @Ally Greer. Thanks always to you and Marc for letting me play with your wonderful toy. Your toy is why I'm a Huggable People :). Marty 

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Millennials YOU Are Brands - Personal Branding & Millennials

Millennials YOU Are Brands - Personal Branding & Millennials | Personal Branding Using Scoopit | Scoop.it
In the new world for Millennials, the paradigm is personal branding. And it's only becoming more personal.


Marty Note
I feel for the the Millenials. This "Generation Y" group born roughly in the 1980s to the early 2000s have LESS of almost everything. They have less investment in training by the companies they join. They have less opportunities by virtue of the digital economy and grinding recession. They must educate and brand themselves.

This is a great Curatti post. Here is my favorite section:

"Simon Sinek, author of “The Power of Why” and the TED talk everyone should see, explores branding from the perspective of “why”, not “what” as people traditionally are told to think. He cites Apple and their belief that great technology should be beautiful, easy to use, and be met with good customer service. Only after does Apple mention those strengths is there a call to action, as opposed to most other products which start with the reason, and hit on why later on in the conversation or advertisement."

Great perspective everyone must master since, like the Millennials, we are in charge of what we stand for and its expression in the world otherwise known as our personal brand.  

Great Point from Jan Gordon about Millenial Advantages
Thanks Marty, for the scoop, love your insights. Yes, the Millennials have their challenges like any other generation but they have the advantage of technology and social networking, no longer tied to a resume but a digital footprint that is a living breathing story of who they are - personal branding is a must today which puts them at an advantage if they do it right. 

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janlgordon's comment, February 15, 6:53 PM
Thanks Marty, for the scoop, love your insights. Yes, the Millennials have their challenges like any other generation but they have the advantage of technology and social networking, no longer tied to a resume but a digital footprint that is a living breathing story of who they are - personal branding is a must today which puts them at an advantage if they do it right.
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How To Buy Web Design - ScentTrail Marketing

How To Buy Web Design - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

After 2 years Director Marketing for Triangle, NC's largest web design CO Marty Smith left to start CrowdFunde. Here are his tips on buying web design something we all need to do these days.

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