I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control.
The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.
Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter.
Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith).
Scoop.it As Personal Branding ORM Solution Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES.
1. Change "Sources" To Feeds From Your Content.
I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer. These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution.
2. Change Keyords To Ones Relevant to You (your name, social names, etc.).
MeMoSha Founder Explains Metabolism Magic When I met my sister in Colorado during our 3,300 mile bicycle ride across America in the summer of 2020 I had no idea her tips about "fueling" and metabolism would save the day.
“Your shape is more end than means,” Caroline explained, “when you increase activity first without understanding how to modify your metabolism you are making the job of getting in shape harder.” Boy do I know the truth of my sister’s ideas.
Learn how Metabolism Movement & Shape's (MeMoSha) founder saved Martin's Ride & can help you get in shape too. Don't work on the wrong gear in the wrong way.
Did My Ancestors Meet The Wright Brothers? Turns out there is a better than good chance my great grandfather, Captain John Thomas Wescott may have known of or known Wilbur and Oriville Wright.
My great grandfather ran a "lifesaving station" on the North Carolina outer banks not far from Kill Devil Hills (where the Wright brothers flew for the first time).
I found an amazing 1903 note from my grandmother's sister Mary complaining about being so alone. This was two years before my grandmothers birth and the very year of the Wright Brothers first flight. The reason it is very possible is the outer banks then wasn't like they are now.
McCullough describes Kitty Hawk, NC as having 50 mostly down on their luck fisherman IN THE ENTIRE TOWN. Life was so hard, captured so beautifully by my grandmother's 12 year-old sister, few WANTED or could handle living there. Not so much now (lol), but kudos to McCullough's great book, the Wright Brothers for having the right stuff and Captain John Thomas Wescott and family for the courage to place their lives in service to others.
So even if Captain John T never met the Wright brothers he was still a pretty amazing man. Serendipity is strange. I live about a mile from Captain John's grave. Too strange :). M
Marty is not just one of my favorite content curators. He is also a very hard-working entrepreneur with an infectious dream: "Use technology to cure cancer, connect with people all around the world, and buy and sell things in new and exciting ways."
Patients Are "Social" Customers Too Magic inconsistently applied is frustrating. Cancer centers need to learn how much their business (curing cancer) now collides with our business (we, mobile, social marketing). Era of the social patient is here and engagement is part of their treatment.
The top 10 best state tax rates for small businesses and the 10 worst state tax rates for small businesses.
Martin (Marty) Smith's insight:
North Carolina Ouch Wow North Carolina is on the WORST list here, but this list and post shows there is more to starting up a company than taxes. Try finding VC support or a good CTO in Alaska or Montana.
I'm sure VC and great CTOs exist in all of these states, but I'd rather pay higher taxes and have what is needed to create a company (I've created 4 companies in NC).
NC has COLLEGES and a growing investment community. We aren't Austin or Boston yet but we have large numbers of people starting companies and supporting those who do.
Our taxes may be higher than some of the "best" states, but you get what you pay for. Being an innovator and entrepreneur is easier where you don't have to burn resources to establish the startup road. This is why the rich get richer such as Boston, Ausin and Silicone Valley.
Having started 4 companies here I've found the colleges to be a huge help in creating an ecosystem where startups are understood and for producing some big winners such as SAS (started at UNC) and Sharefile now owned by Citrix started just after Duke.
Having Duke, UNC and NC State within a stone's throw of one another creates the kind of ecosystem that you want to LIVE in and start a company. Alaska is too cold, Utah too Mormon and Nevada too hot for me I don't care what their taxes are.
I pent weeks traveling through Utah and Nevada during Martin's Ride to Cure Cancer our 2010 ride across America to cure cancer and can't imagine living in Utah or Nevada.
Utah is beautiful but desolate. I've never felt so alone on a "highway", a good feeling on an early morning bicycle ride a lousy feeling if you are starting a company. Nevada was so depressed I'm not surprised their taxes are so low. Nevada is a one trick pony and their alliance to gaming makes the sate untenable for living for many.
I realize these are someone baseless prejudices since I only rode a bicycle through these states, but this list proves there is more to starting companies than taxes.
Overlooked is definitely the right word here, especially when it comes to tip #2. Each social network serves a different purpose, so it's important to keep that in mind with marketing campaigns.
Also, #3 (have fun) is a great piece of advice. Social media shouldn't be a boring chore. See everything you do on social platforms as a continuation of your offline work. Share stories that inspire you, for example.
In January I received a call from my friend and mentor, he asked me to join him in starting a new company. Marty is in his mid-fifties and has cancer, multiple sclerosis and a work ethic that would
Marty Note So thankful for this inspirational note from my Curagami (http://www.Curagami.com ) Co-Founder Phil Buckley and the many stories, notes of encouragement and shares Phil's post is prompting. I head to Ohio State again soon for treatment of my leukemia and do so with a pocket full of inspiration, new friends and courage. Thank You. M
After a year and a half we can finally SEE what Curagmai should be and why. We just wrote 12 pages explaining what we finally see and will gladly share with anyone who is a glutton for that particular kind of entrepreneurial - dreams pain.
If you don't mind reading ROUGH drafts and sharing your expertise and ideas we would welcome input, ideas for partners and...well anything. Email Martin(at)Curagami.com and we will send you a Google Docs link and look forward to your feedback (and promise to do the same for you when asked).
MeMoSha Founder Ripping http://www.MeMoSha.com Founder Caroline Smith LIVES here love of all things ACTIVE and she nees your help. Caroline is starting a new company and needs your advice. Share your favorite gear and special thanks to all contributors.
Mobile Paintings The mobile phone is changing everything. I love looking at art with my iPhone. There is something about the swipe and the view that creates connections hard to see before. These “mobile paintings” provide a unique look inside, a glimpse of genius.
Have a HUGE Presentation next week in Atlanta (4.16) at a conference sponsored by FedEx. If you are a good speller please take a run through our Haiku Deck and let us know if you see any issues.. We have to NOT look at it for a few hours or jump off the roof (lol).
I live .25 of a mile from Duke East Campus and I've been treated at Duke Cancer Institute (DCI) and raised money for DCI with Martin's Ride To Cure Cancer . A rowdy crowd of Cameron Crazies just swept through below my window. Congratulations to Duke.
Magical Vice Shame Smith's magical behind the scenes look at how we will cure cancer in our lifetime for Vice is inspirational, amazing and life affirming. Curing cancer is here and now and it involves wizard thinking, blinding new technologies and the kind of "out of the box" thinking that defines America and Americans (not to slight our creative neighbors to the north as Canadians are fully represented too).
Great show and inspirational for all but especially for cancer patients , their friends and families.
Taylor Swift was right to leave Spotify. We must update America's antiquated music licensing system.
Martin (Marty) Smith's insight:
The music biz is a mess.
This level of mess is what happens when an entire industry attempts to deny the web's tide - everyone's sandcastles get swept away and the good get hurt right along with the bad. We need to find a way to create fair compensation for artist who create art we love, listen to and that helps enrich our lives. My friends at http://www.Moon-Audio.com are working on a new movement called Music Is A Movement and Aloe Blacc's plea is bound to be part of what they end up creating.
*Curing Cancer On My Father's Birthday is On Me :) * Tomorrow my father turns 82 and I turn 57. My father and I share more than a New Year's birthday.
My friend @Kelly Hungerfordinspired me to create a spontaneous social network event. For every happy birthday or new years received on social media I will give $10 to Dr. Byrd's amazing effort to cure my father and me.
This is not an ASK it's a TELL. You or your friends wish me happy birthday or best wishes for 2015 and the James Cancer Center gets $10. How do we cure cancer? One $10 donation at a time :).
Paper.li Interview Love the questions and editing Cendrine Marrouat, Kelly and team at Paper.li created from our interview about the new ecommerce I added it to my LiinkedIn page. Paper.li as an important "get more, do less" tool for any online merchant. Thanks to team for a great experience. Marty
We invited Marty Smith, co-founder of Curagami, to choose his favourite link. Marty's story is amazing.
Marty Note When Ed Rhys asked me to share my favorite link on the web the request was overwhelming at first. I share several hundred links a day across six different social nets and blogs. Then I thought about the story BEHIND my favorite link and one link stood out:
Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.
Marty Note https://klout.com/#/ScentTrail Never really noticed this page before, but love it. Can't figure out the algorithm that controls it and that makes it kind of fun. Can't figure out how to make it work as it acts like a pass through - content goes to other nets like Twitter or Facebook - but cool page. Bound to be a way to use it. Has anyone? How?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.