Thanking donors is the one thing most nonprofits do not spend enough time thinking about. Too often I find that staff spend 95% of their time crafting the fundraising appeal and getting embroiled in project management – design; layout; printing, postage, etc.
Finally, the letter (or e-appeal) is ready to launch. The mailing is dropped/the button is punched and… voila! Gifts start to arrive! But then what?!
Agree with this. The emphasis is on acquisition with very lttle thought to how to develop a profitable relationship over time in most nonprofits I give money too.
Via Chana Andler