If you want to be successful in your content marketing endeavours, you will need to look at the brands that are utilising it effectively. I can’t think of a better example than Coca Cola.
Excellent Scoop from my friend Jesus. A marketing person from Coke spoke at the Expion Social Media Conference (http://www.atlanticbt.com/blog/expion-social-business-summit-day-one/ ) I attended a few montsh ago. She was smart and got it as this great Scoop from Jesus demonstrates we can all learn from the big read marketing machine.
Via Jesús Hernández