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Rescooped by Martin (Marty) Smith from Business Communication 2.0: Social Media and Electronic Communication onto Thank You Economy Revolution
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13 Mistakes Businesses Make On LinkedIn

13 Mistakes Businesses Make On LinkedIn | Thank You Economy Revolution | Scoop.it
From www.businessinsider.com - November 21, 2012 12:25 AM

LinkedIn isn't just a good resource for professionals. When used the right way, it can be a powerful tool for businesses, too—and not just for recruiting, the way most managers think of using the site.


Businesses that navigate LinkedIn properly engage customers, generate sales leads, and swap internal information among employees.


Here are the most common mistakes businesses make on LinkedIn, and how all companies can use the professional social network better. . .


Via Bovee & Thill's Online Magazines for Business Communication
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13 Free Design Tools for Visual Marketers on a Budget

13 Free Design Tools for Visual Marketers on a Budget | Thank You Economy Revolution | Scoop.it
From blog.hubspot.com - December 11, 2012 12:53 AM
They say don’t judge a book by its cover, but let's be honest a pretty cover sure doesn’t hurt. That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s important to make your marketing materials as visually appealing as possible.

Problem is creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).

But there's good news! There are plenty of free and easy-to-use tools out there that can make you look like a master designer! This post will break down 13 of our favorites so you too can create visuals and images that make your marketing pop.

Get ready to create visualizations, banners, infographics, the whole nine yards like a total pro.
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Rescooped by Martin (Marty) Smith from All in one - Social Media ROI
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“I want a million followers” is not a social media strategy. | Social Media Today

“I want a million followers” is not a social media strategy. | Social Media Today | Thank You Economy Revolution | Scoop.it
From socialmediatoday.com - May 27, 2012 4:54 PM

Often the first result that people want from their social media strategy is a mass of followers.

***** Agree, a mass of followers poorly served ends up hurting site heurstics. The 1:10:89 rule says 1% will contribute something of value, 10% will vote on what the 1% creates and 89% ride for free. The reason the 1:10:89 rule is important is 1% of 1M is 10,000. If 10K people decide they've been poorly served and take it out on your site's reputation, remember these followers were gained via social, good luck with that.

No, wanting a million followers is certainly NOT a social media strategy nor does social, done right, ever go that way. Social media is much more one brick at a time than viral. Viral is tough to count on. Viral is the ultimate crapshoot. Better to build your social media house one brick at a time since then it stands and doesn't get blown over in a storm.

Marty


Via AnnaGenis
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Rescooped by Martin (Marty) Smith from Social on the GO!!!
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Social Media Marketing: 7 Businesses Needs [Infographic]

Social Media Marketing: 7 Businesses Needs [Infographic] | Thank You Economy Revolution | Scoop.it
From www.socialmagnets.net - July 19, 2012 7:37 AM
Social media is the new internet and is changing how we share our brand and business. This infographic highlights some key points.


***** Cool, fast infographic my friend Nikola (@CoCase) made me aware of. Marty


Via Ross Quintana, John van den Brink, Nikola Pohlupkov
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Thank You Economy Revolution | Scoop.it
From www.simplybusiness.co.uk - March 14, 2012 11:04 PM

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]


Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.


Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
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