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Rescooped by Martin (Marty) Smith from Business Communication 2.0: Social Media and Electronic Communication onto Thank You Economy Revolution
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13 Mistakes Businesses Make On LinkedIn

13 Mistakes Businesses Make On LinkedIn | Thank You Economy Revolution | Scoop.it
From www.businessinsider.com - November 21, 2012 12:25 AM

LinkedIn isn't just a good resource for professionals. When used the right way, it can be a powerful tool for businesses, too—and not just for recruiting, the way most managers think of using the site.


Businesses that navigate LinkedIn properly engage customers, generate sales leads, and swap internal information among employees.


Here are the most common mistakes businesses make on LinkedIn, and how all companies can use the professional social network better. . .


Via Bovee & Thill's Online Magazines for Business Communication
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Evaluating A Social Ecosystem: Social Selling's New KPIs

Evaluating A Social Ecosystem: Social Selling's New KPIs | Thank You Economy Revolution | Scoop.it
From plus.google.com - April 19, 7:39 AM

Creating New KPIs

I wanted to know the extent of my personal brand's current ecosystem. Reach has three components:

* Inner circle (friends and family).

* Outer circle (so called "loose connections")

* FOF  or Friends of Friends

 

I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).

This is my first stab at creating a new set of Key Performance Indicators for social media marketing so ROI may be more accurately estimated. 

 

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Rescooped by Martin (Marty) Smith from DV8 Digital Marketing Tips and Insight
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Winning The Facebook Visibility Challenge [infographic]

Winning The Facebook Visibility Challenge [infographic] | Thank You Economy Revolution | Scoop.it
From denisewakeman.com - January 30, 8:27 AM

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss, Firas Ghunaim
Martin (Marty) Smith's insight:

Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem. 

Martin (Marty) Smith's comment, January 30, 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 5:18 PM

Images and video are the future, prepare now!
Philippe Trebaul's curator insight, March 2, 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...
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