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Giving Things Away With YOUR Help

Giving Things Away With YOUR Help | Personal Branding Using Scoopit |

After a tough week post-chemo I've decided the time to "get my affairs in order" is here. I don't share this to be depressing or sad. I am neither :). I'm tired of being sick (more tired than you can imagine), but I take heart in accomplishing something. Time to start any journey is always NOW.

Here is what we are going to do:

* Create the Story of Cancer trust (my estate will go into the trust).

* Create hybrid 501c3 nonprofit (allows some profits).

* Create a plan to consistently donate $1M to cancer research.  
* Give away my cherished URLs (,

* Give URLs to a 501c3 we believe will be a good partner. 
* Create a Story of Cancer community online. 

* Create the Cure Cancer Store. 
* Help cancer patients by curating information, sharing and becoming a resource.

* Help cancer researchers who aren't researching in the "normal" way (and so fight funding).

* Create a campaign, Save Martin, Save the World, to help Dr. van Deventer, my oncologist raise the $225,000 he needs to continue his research into CLL (my cancer :).

Since there are a lot of moving parts and I want to SEE the before moving on to whatever is next I've set plans in motion yesterday and today. Here is what will happen next:


I've ask Jon Jordan and Mark Foulkrod, my "bosses" (really my friends) at Atlantic BT ( ) to be the guardians of the trust. We are meeting on Thursday to iron out details.   


There are people who've been contributing resources and love right along who won't be forgotten such as Eric and Cynthia Garrison from ( They will be board members and continue to be trusted resources. Dr. Hank van Deventer will also be invited to be a board member. My brother and sister will be asked to be board members too (other suggestions?). 

Dr. Han van Deventer Pitch August 3
Will be presenting Story of Cancer business plan to Dr. van Deventer about the Story of Cancer trust and the Save Martin, Save the World campaign to Dr. V a week from this Friday (I will share a copy on ScentTrail Marketing). 

Set Appointment To See Karen Cochran at the Duke Cancer Institute
Haven't seen or talked to Karen since joining Atlantic BT (my bad) and Martin's Ride To Cure Cancer ( ), so overdue for a checkin and will make the Story of Cancer pitch.  

Your Help Is Needed 
 If you are reading this and would like to help there are a million ways you can become part of the Story of Cancer "team". Here are a few ideas I have sitting here today:

* Know a good Cancer Support 501c3 we should be talking to? Please share and we will include your recommendations in our pitch meetings and strategy. A great partner is one who will understand enough about Internet marketing to know of the immense value we are about to grant (in excess of $1M and possibly much, much more and let's hope so since $$$ and loving, hard working people is what will cure cancer).

* Know good board members? Boards can make or break an effort like this and I only have the one estate (lol), so intelligent, caring board members with experience where we are thin (nonprofit world of donations, grants and Charity Navigator) would be appreciated suggestions. 

* LIKE Cure Cancer Store and Story of Cancer on Facebook. This is where we will go to ask for ideas, feedback and inspiration.

* Ideation - This post may sound like I know what I'm doing. I know a little about Internet marketing but forming trusts and 501c3 are areas of absolute ignorance. If you have expertise and would like to help in exchange for little more than our thanks join our Facebook groups and give a shout out to my mobriff(at)gmail email.

* Friendship & Support - I have great friends! My friends are people I care about and who care about me. There is NO WAY to create anything or become a "cancer survivor" without support from strong friends. Thanks to those who have already saved my life and thanks to those who will continue to do so. You guys rock :) !.

Here is where we are forming the Story of Cancer community now (on Facebook):

Story of Cancer  

Cure Cancer Store: 


As always my thanks and love to all. 


Martin (Marty) Smith's comment, July 26, 2012 2:53 AM
Thanks to good friends Khaled (one of the winners along with Susan Bainbridge of our Curation Contest), Liz and John for their ongoing support and encouragement. Together we cure cancer in OUR lifetime :). Thanks. Marty
Martin (Marty) Smith's comment, July 28, 2012 11:13 PM
Michele you made a hard week worth it :). Thanks. Meeting the other day with my boss didn't light the fire I'd hoped. Life is one pick yourself up off the ground, dust off and get back on the bicycle adventure (lol). Couldn't attempt without support from loving, kind friends like you. Thanks. M
maxOz's comment, July 31, 2012 7:53 AM
Darling if I can bring a smile to your face and a warm feeling inside that you are "loved" and "blessed" them you've made my year!!! xxx M
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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding Using Scoopit |

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

Carlos Polaino Jiménez's curator insight, March 20, 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 1:27 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts ;

Download Offshore Trading DEMO:

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Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Interview

Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Interview | Personal Branding Using Scoopit | Interview
Love the questions and editing Cendrine Marrouat, Kelly and team at created from our interview about the new ecommerce I added it to my LiinkedIn page. as an important "get more, do less" tool for any online merchant. Thanks to team for a great experience.

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Marty Smith (@Scenttrail) Shares His Favorite Link: Become A Link Champion via @Kontentapp

Marty Smith (@Scenttrail) Shares His Favorite Link: Become A Link Champion via @Kontentapp | Personal Branding Using Scoopit |

We invited Marty Smith, co-founder of Curagami, to choose his favourite link. Marty's story is amazing.

Marty Note
When Ed Rhys asked me to share my favorite link on the web the request was overwhelming at first. I share several hundred links a day across six different social nets and blogs. Then I thought about the story BEHIND my favorite link and one link stood out:

Fear, Shame and

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Klout Profile Page | Be Known For What You Love | Is Cool & Mysterious via @Klout

Klout Profile Page | Be Known For What You Love | Is Cool & Mysterious via @Klout | Personal Branding Using Scoopit |

Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.

Marty Note Never really noticed this page before, but love it. Can't figure out the algorithm that controls it and that makes it kind of fun. Can't figure out how to make it work as it acts like a pass through - content goes to other nets like Twitter or Facebook - but cool page. Bound to be a way to use it. Has anyone? How?

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L'eggo o My Lego: Using LEGO to Teach Math

L'eggo o My Lego: Using LEGO to Teach Math | Personal Branding Using Scoopit |

Math is the ultimate puzzle with its own language. Wish I'd had "Lego Lessons" when I was learning algebra. Would have been much less painful :). M

Via Beth Dichter, Mark E. Deschaine Ph.D., Rui Guimarães Lima, massimo facchinetti
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Autism Daily Newscast's curator insight, September 10, 4:26 AM

Not an app but close enough - love it.

Elizabeth Bowden's curator insight, September 12, 7:52 PM

In addition to using Lego for maths, I've taken my sons (extensive) Lego collection into History and Society & Culture to have the students (high school) demonstrate their understanding of concepts such as globalisation, communism, nationalism, capitalism. Worked really well and classes sooo happy. 


Having been broken up into groups and given a concept each, They created cities or environments demonstrating the concept then talked the rest of the class through. 

Ness Crouch's curator insight, September 13, 4:06 PM

Fantastic ideas for using lego in mathematics. Simple hands on tasks.

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Get Paid To Be YOU - aka Being Mark Traphagen

Get Paid To Be YOU - aka Being Mark Traphagen | Personal Branding Using Scoopit |

My friend, fellow Durham, NC resident and occasional Startup Factory visitor Mark Traphagen figured out something we ALL need to understand. Mark gets paid to be MARK Traphagen. Adding Mark to Eric Enge’s formidable Stone Temple Consulting was a brilliant idea making both brands stronger, wiser and better.

How do YOU get paid to be you too? Read on..

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Get Hired By Warren Buffett - @Scenttrail's 5 Tips via Paul Petrone on LinkedIn

Get Hired By Warren Buffett - @Scenttrail's 5 Tips via Paul Petrone on LinkedIn | Personal Branding Using Scoopit |

Prepare For The Warren Buffett Test
Buffet doesn't hire people because you've had a nice chat. When you apply to work for the Oracle of Omaha expect to be tested in key dimensions including:

* Creative Smarts - Solving Puzzles (and playing bridge lol).
* Energy - Present and the Present Again Better.
* Improvisation - Be flexible and open to what's happening now. 
* Get WHACKED and Keep On Ticking.

That last bullet is my interpretation of what interviewing at Berkshire must be like, but bet you learn about yourself fast. The implication I love is highly credentialed people taking a test in real time.

Buffett could care less about what is on paper. He wants to take you out for a test drive and see how you tick. I've been in a similar interviews. Here is 5 Tips For How To Prepare For A Buffett-like Interview:

* Challenge your habits and assumptions daily. Do something NEW or try something new every darn day.
* Achieve a BHAG so you get to know yourself in that special way only BHAGs (Big Hairy Audacious Goals) teach (riding a bicycle across America did this for me).
* Look for situations where you lose patience and rinse and repeat until you have patience, listen better and hear the subtext that is always there but rarely heard.
* VIDEO yourself presenting CONSTANTLY. Ask for feedback and the NASTIER the better (see the point about patience).
* Practice LISTENING daily (repeat and summarize for agreement, learn to ask great "open ended" questions and have someone grade you on listening - make that someone your significant other and you will listen better or get divorced...I'm divorced btw :).

Another helpful reference is to remember the "Rules of Improvisation". Sounds like an oxymoron right? Actually I've used the rules of improv to help train Internet marketing too:

Rules of Improvisation

1) Don't Deny

2) Don't ask open ended Questions

3) You don't have to be funny.

4) You can look good if you make your partner look good.

5) Tell a story.

Practice those 5 skills and mix in rules of improv look forward to getting hired by Warren Buffett or whoever :). M  

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Psycho Brand Killer Qu'est-ce que c'est

Psycho Brand Killer Qu'est-ce que c'est | Personal Branding Using Scoopit |

Killing Your Brand Softly
Its so EASY to KILL an online brand especially in the fledgling stages. And what online brand is NOT in a "fledgling" stage? When the board can be swept clean in a moment best to create policies and procedures sure to WOW the Ambassadors any brand needs to succeed these days.

Don't trip over the $100 bills to pick up pennies. Don't KILL your online brand with bad partner decisions or poorly trained customer service. This G+ post explains why we LOVE and believe we can make a winning P&L argument for any online store to be shipping FedEx.

Don't as the "what does it cost us" brand killing question. Ask, "What can we BUILD?"

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What Inspires You? @Scenttrail Speaks About RRLL At Healthcare Startup Weekend 8.8.14

What Inspires You? @Scenttrail Speaks About RRLL At Healthcare Startup Weekend 8.8.14 | Personal Branding Using Scoopit |

Inspiring Startups Friday Night
"Your job is to inspire everyone," Todd Mosier one of Triangle Startup Weekend''s creators explained a week ago. That got me thinking about what inspires me and I came up with a few ideas:

* RISK - Someone willing to walk the wire like Man On A Wire Philippe Petit who strolled between the World Trade Centers. Inspiration goes up with the STAKES.

* REWARD - Not the "reward" itself but the story of how reward was achieved is inspiring.

* LOSS - There is never a free lunch, so LOSS and our human bullheaded stubbornness to keep getting up is inspiring.

- Handicaps & Odds & Humor - I think of HOH as a subset of "loss" or perceived loss. My cancer made be better and stronger, but most perceive having cancer as a loss or as a negative.

In David & Goliath Malcolm Gladwell notes how many high achievers are dyslexic. When a dyslexic reads or a cancer survivor rides a bicycle across America we believe in our ability to be successful too.

Humor is important in all of these ideas but especially in handicaps and against long odds because LAUGHTER on the other side of the Rubicon, over where it is safe and the experience exists in the retelling, signals our triumph over pain.

* LOVE - Knowing love exists inspires our ability to love and be empathetic.

The problem is NO ONE expects the Spanish Inquisition. We miserably don't know what we don't know. Do I think our Startup Factory Funded startup Curagami is in the middle of an ecommerce revolution? Yes, but we can't KNOW for sure. When an inspiring thing is happening you often are blind to its inspiration.

Tomorrow night I will share experiences from starting 4 companies, riding a bicycle across America after being diagnosed with leukemia, the creation of our latest "movements" (TechCuresCancer & Curagami)  and my intention, desire and WILL to never, ever give up.

Hope you will be able to join us in downtown Durham Friday night. Should be inspiring :). M

PS. What inspires you?

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Are You Living A Resume or a Eulogy Life?

Are You Living A Resume or a Eulogy Life? | Personal Branding Using Scoopit |
Stealing time this Thursday morning to share a great and moving TED Talk by author and TV personality David Brooks. Brooks discusses our American proclivity to focus on our Resume life to the

Martin (Marty) Smith's insight:

This question really resonated with at the FedEx Ecommerce Strategies Conference where I was the keynote speaker on Wednesday. Marty

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Live Résumé Or Eulogy? David Brooks TED Talk

Live Résumé  Or Eulogy? David Brooks TED Talk | Personal Branding Using Scoopit |
Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

Martin (Marty) Smith's insight:

The Battling 2 Selves
The Lonely Man of Faith by Joseph B. Soloveitchik

Resume Adam 1

Skills developed to create and prosper, your resume self. Worldly, savors accomplishment. Asks how things work. Built on strengths.

Eulogy Adam 2
Life based in overcoming weakness despite our nature. To do good and to be good. Asks why we are here. Built by wrestling with your "signature sin" Out of that suffering and wrestling comes character.

Two sides of our nature. Adam 1 = economic. Adam 2 = to find yourself you have to lose yourself in something greater.

We live in a culture with an Adam 1 mentality and we are ignorant about Adam 2.

Brooks quotes Reinhold Niebuhr
On Amazon

* Nothing that is worth doing can be achieved in our lifetime
therefore we must be saved by hope.

* Nothing which is true, virtuous and beautiful or good makes complete sense in any immediate context of history

therefore we must be saved by faith.

*  Nothing we do, no matter how virtuous, can be accomplished alone

therefore we must be saved by love.

* No virtuous act is quite as virtuous be it friend or foe as to ourselves therefore we must be saved by that final form of love which is forgiveness.

The big C pushed me into considering eulogy virtues long before I was ready. Brooks and Niebuhr have it right - start with forgiveness and add love, faith and hope.

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3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Personal Branding Using Scoopit |
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]

Via Cendrine Marrouat -
Martin (Marty) Smith's insight:

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - shares 3 Great tips here. 

Cendrine Marrouat -'s curator insight, July 11, 1:40 AM

Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

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Startup Factory - Most Capitalized Accelerator in Southeast - Live Your Dreams

Startup Factory - Most Capitalized Accelerator in Southeast - Live Your Dreams | Personal Branding Using Scoopit |

Fall 2014 Application Deadline is Monday 6.30.14:

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What States Have the Best Tax Rates for Small Businesses? North Carolina Ouch But ...

What States Have the Best Tax Rates for Small Businesses? North Carolina Ouch But ... | Personal Branding Using Scoopit |
The top 10 best state tax rates for small businesses and the 10 worst state tax rates for small businesses.
Martin (Marty) Smith's insight:

North Carolina Ouch
Wow North Carolina is on the WORST list here, but this list and post shows there is more to starting up a company than taxes. Try finding VC support or a good CTO in Alaska or Montana.

I'm sure VC and great CTOs exist in all of these states, but I'd rather pay higher taxes and have what is needed to create a company (I've created 4 companies in NC).

NC has COLLEGES and a growing investment community. We aren't Austin or Boston yet but we have large numbers of people starting companies and supporting those who do.

Our taxes may be higher than some of the "best" states, but you get what you pay for. Being an innovator and entrepreneur is easier where you don't have to burn resources to establish the startup road. This is why the rich get richer such as Boston, Ausin and Silicone Valley.

Having started 4 companies here I've found the colleges to be a huge help in creating an ecosystem where startups are understood and for producing some big winners such as SAS (started at UNC) and Sharefile now owned by Citrix started just after Duke.

Having Duke, UNC and NC State within a stone's throw of one another creates the kind of ecosystem that you want to LIVE in and start a company. Alaska is too cold, Utah too Mormon and Nevada too hot for me I don't care what their taxes are.

I pent weeks traveling through Utah and Nevada during Martin's Ride to Cure Cancer our 2010 ride across America to cure cancer and can't imagine living in Utah or Nevada.

Utah is beautiful but desolate. I've never felt so alone on a "highway", a good feeling on an early morning bicycle ride a lousy feeling if you are starting a company. Nevada was so depressed I'm not surprised their taxes are so low. Nevada is a one trick pony and their alliance to gaming makes the sate untenable for living for many.

I realize these are someone baseless prejudices since I only rode a bicycle through these states, but this list proves there is more to starting companies than taxes.

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5 Overlooked Social Media Tips Boost Personal Branding via JUST™ Creative

5 Overlooked Social Media Tips Boost Personal Branding via JUST™ Creative | Personal Branding Using Scoopit |

Overlooked is definitely the right word here, especially when it comes to tip  #2. Each social network serves a different purpose, so it's important to keep that in mind with marketing campaigns.

Also, #3 (have fun) is a great piece of advice. Social media shouldn't be a boring chore. See everything you do on social platforms as a continuation of your offline work. Share stories that inspire you, for example.

Love this article written by Megan Ritter! 

Read it at

Via Cendrine Marrouat -, Letitia Owens
Martin (Marty) Smith's insight:

Great personal branding tips here. Don't agree with all of the as they feel like you would be branding like everyone else. Keywords are neutral and informative.

The cover photo tips is right and wrong. It feels a little "we are Borg" , but a big smile and a look directly into the camera goes a long way to what works online.

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When Your Co-Founder Has Cancer... via @1918

When Your Co-Founder Has Cancer... via @1918 | Personal Branding Using Scoopit |

In January I received a call from my friend and mentor, he asked me to join him in starting a new company. Marty is in his mid-fifties and has cancer, multiple sclerosis and a work ethic that would

Marty Note
So thankful for this inspirational note from my Curagami ( ) Co-Founder Phil Buckley and the many stories, notes of encouragement and shares Phil's post is prompting. I head to Ohio State again soon for treatment of my leukemia and do so with a pocket full of inspiration, new friends and courage. Thank You. M

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Thank You To Visionary Box Smasher @Nick_SB & @TheIronYard For Teaching Old Dogs New Code

Thank You To Visionary Box Smasher @Nick_SB & @TheIronYard For Teaching Old Dogs New Code | Personal Branding Using Scoopit |

Thank You Nick & Smashing Boxes & Iron Yard Code Academy
"I'm drowning," my brother Drew Smith said on the phone yesterday, "but it's good" he quickly added. Thanks to visionary leader of the Durham, NC web development company Smashing Boxes my brother Drew is learning Ruby at The Iron Yard Code Academy.

Nick, teachers and the Iron Yard and the team at Smashing Boxes is what makes the Triangle area of North Carolina such a special place to life, create and learn new ideas. People willing to take a risk and help others is what life is all about. I learned that lesson the hard way, glad Nick and The Iron Yard learned it so well.


Picture is my brother Drew wearing the #curecancer jacket he helped create for his older brother (me :).M

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Psychology Behind Messy Rooms: Why Creative People Love Clutter via @DavidHoffeld

Psychology Behind Messy Rooms: Why Creative People Love Clutter via @DavidHoffeld | Personal Branding Using Scoopit |
All our lives, we’ve been told to “be organized.” Organization has always been pegged as a direct key to success.

Martin (Marty) Smith's insight:

Good there are REASONS for the clutter :). M

What about you? Share your "messy room" pictures. Use #messisthebest hashtag and we clutterbugs can unite knowing there were good reasons we didn't want to clean up our rooms.

Shared my "messy room" picture on G+

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How to Create an Awesome Infographic [+Scenttrail Note on Why Important]

How to Create an Awesome Infographic [+Scenttrail Note on Why Important] | Personal Branding Using Scoopit |

Visual Marketing
Recently I did a multi-year analysis of my 10 feeds in order to create a top 10 list for curation, marketing, startups and BI. One of the most fascinating results was the prevalence of infographics.

Every top 10 had several infographics. Think on that for a minute. My 10 feeds span many different topics from content curation to social media. In EVERY case infogrpahics played a major leading role.

YES, this means we are moving toward visual marketing, but such a dominant result also shows how important infographics have become. Lately its popular to push back and say infographics aren't what they used to be.

I agree that there is some piling on going on - people creating infogrpahics that aren't really infographics. We don't throw out TV as a medium because there are good and bad TV shows. Infographics as a "lean content" medium are important and this infogrpahic on how to create infographics is helpful.

I would add, remember to TELL A STORY that highlights and creates interesting juxtapositions. Surprise use, visually amaze us and teach us and infographics will be on your top 10 content list too.

Via Ana Cristina Pratas
malek's curator insight, August 15, 9:02 AM

The production process is efficient with only 10% for full draft

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Social Media ROI - Not Hard To Prove #infographic

Social Media ROI - Not Hard To Prove #infographic | Personal Branding Using Scoopit |

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.


First we need to set our objectives.


What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention


- Email signups

- Cost reductions

Via Jeff Domansky, Pedro Da Silva
Martin (Marty) Smith's insight:

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

Jeff Domansky's curator insight, June 16, 1:26 AM

Sean Clark shows how to measure your social media ROI easily.

Daniel McKean's curator insight, August 13, 6:17 PM

Mid to Small Companies Still Struggle With Social Media


First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.


Several things to keep in mind to realize ROI.


Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.



• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?


And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!


Establish benchmarks, create metrics, track progress and merchandize appropriately.



• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?


Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
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Journey vs. Destination Life - @HaikuDeck Created For Triangle Startup Weekend Healthcare #TSWHealth #tswhealth

Journey vs. Destination Life - @HaikuDeck Created For Triangle Startup Weekend Healthcare #TSWHealth #tswhealth | Personal Branding Using Scoopit |

Haiku Deck Presentation inspired by Triangle Healthcare Startup Weekend "Kickoff Talk" 8.8.14 Durham, NC.

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On The Wings Of Children and Angels - How Children Saved My Life

On The Wings Of Children and Angels - How Children Saved My Life | Personal Branding Using Scoopit |

On The Wings Of Children and Angels
Chemotherapy, the reason I'm here writing this, comes most directly from blood cancers like leukemia (I have CLL). Leukemia's strange and deadly math creates a more predictable path than tumors the excellent Emperor of All Maladies book explains.

Much of the early work to create chemo came from attempts to cure childhood leukemia. The work then has and is saving thousands of children's lives now.

That work then is saving my life too. How do you repay such a debt? You can't, but we are sure as heck going to try by creating the Tech Cures Cancer Fund at UNC Lineberger Cancer Center and the Tech Cures Cancer MOVEMENT where your thoughts, ideas, social shares and support will help cure cancer in our lifetime.

Thank You.

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Designers use Comic Sans to fight cancer | Creative Bloq [too funny says 1 Big C Survivor]

Designers use Comic Sans to fight cancer | Creative Bloq [too funny says 1 Big C Survivor] | Personal Branding Using Scoopit |
It's the font we all love to hate (heck, even the artist who inspired it does). And now a bunch of designers from 34 countries are harnessing that hatred to do some good, in the fight against cancer.

Via Jakarta Web Developer
Martin (Marty) Smith's insight:

LOL, this is too funny. So I love Comic Sans, but that would make me an enemy to most designers who see comic sans as low brow kitsch. I love the humor here. You might think having cancer means you can't laugh.

I'm here to tell you laughter may well be the best medicine especially snarky inside design humor like this. This cancer survivor / patient loves it.

Angela Booth's curator insight, July 22, 6:38 PM

Confession... I LIKE Comic Sans. (Hangs head in shame...)

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Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder | Personal Branding Using Scoopit | Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.

Martin (Marty) Smith's insight:

Hero Marketing
Little did I know when I quit my Director of Ecommerce position and decided to ride a bicycle across America to help cure cancer that I would discover "Hero Marketing". I thought there would be an epiphany somewhere in Utah as we rode 3,300 miles across America, but fell on the idea of Hero Marketing.

Hero Marketing is easy to understand. Do amazing things that require risk and you have a chance for reward. Do average things with little risk and you will discover a long line of people who are already there.

While this podcast interview doesn't discuss personal branding and Hero Marketing as much as it covers startups, crowdfunding and our most recent startups Tech Cures Cancer (live on UNC and blog coming soon) and Curagmai (content marketing tool for merchants and content marketers). Hero Marketing is the core of our conversation.

What about you? Have you realized BHAGs (Big Hairy Audacious Goals)? Share your BHAG accomplishments and we will curate in.

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Rescooped by Martin (Marty) Smith from Supports for Leadership!

The 10 Most Important Business Skills in 2020 (Infographic)

The 10 Most Important Business Skills in 2020 (Infographic) | Personal Branding Using Scoopit |
In just six years time, the skills you'll be looking for in star employees will be vastly different from those ideal in today's workers. Consider this your crystal ball.

Via Gust MEES, Chris Carter, Mark E. Deschaine Ph.D.
Martin (Marty) Smith's insight:

LOL, rare is it I'm glad I have the Big C and so making 2020 is doubtful, but this infographic made me exhausted and glad I don't have to master all this stuff (lol).

Chris Carter's curator insight, July 8, 8:02 PM

I agree with the essential skills list. Excellent!

Edumorfosis's curator insight, July 9, 7:50 AM

Si la universidad no se articula a la altura de los tiempos practicando el conjunto de destrezas necesarias para entrar al mundo laboral emergente, lo harán los profesionales por su propia cuenta. Las micro-firmas se encargarán de desarrollar proyectos o programas dirigidos a profesionales en búsqueda de nuevos horizontes de posibilidades. La Universidad Intelectual ya es cosa del pasado. La Universidad Social es el presente y el futuro de la Hiper-Educación... 

Beth Kanter's curator insight, July 9, 10:20 AM

Good list of 21st Century work skills.

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Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC

Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC | Personal Branding Using Scoopit |
Here's how you can create a positive, life-affirming moment instead of a scary, personality-scarring event.
Martin (Marty) Smith's insight:

Curagami's ( )"bossman" at Triangle Startup Factory and chief investor in our #startup Chris Heivly wrote a great post for Inc. about 3 mistakes to never make when networking (made all three mistakes btw):

1. Don’t cold call/cold email. 

2. Don't tell me your life story. 

3. Don't ask me to read your mind.

AGREE with #1. My life's story is on the web. If you can get me on the phone, and I try to make that HARD, talk to me about what we have in common not YOUR THING. I could care less about YOUR THING no matter what it is until I know you are FRIEND and not FOE. 

Best way to cold call today is not to cold call. Share, educate and use friends of friends marketing to reach people. Cold calling is for suckers who think offending and interrupting is still okay. It isn't as our bossman points out. 

BTW, I've NEVER had someone turn down my request to write about them. If you want your personal currency to go UP start a blog and call influential people in your area and ask for an interview. That is how I met Chris :). 

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