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New SpinSnip Content Marketing Tool Suite Content marketers don't have tools needed to curate and create. There is a large and growing confidence gap. 86% of
SpinSnipping YOUOne of the applications of our new content management tools will be the ability to "SpinSnip You". We all have content hither and yon doing who knos what. SpinSnips is a series of tools that help content marketers have control over their creations. SpinSnip also helps know what content resonates. How valuable would knowing that everytime you blog about content marketing your shares come in 30% over their average be for your business and personal brand? Personal brands may have different care and feeding needs. You mayneed to share more personal stories to win hearts and minds and views for your LinkedIn profile than you would ever want to share on yoru company's blog. SpinSnip makes it possible to KNOW what content is helping you get that next great job and what conent is HURTING your chances. What is that worth?
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Great well reasoned article here about why the author has decided to drop Google Analytics.
Great article picked up from my friend @1918 about why it may make sense to drop Google analytics in 2013 in favor of a @SpringMetrics (http://www.springmetrics.com ) or some other metrics provider. With GA's "Not Provided" climbing up close to 50% FREE isn't as valuable or cheap as it used to be. If you really want to know what your website is doing, and you do, spening a little money may be much cheaper than FREE.
Data is the only thing that matters anymore. Who will own your data?