Personal Branding...
Follow
Find tag "tips"
6.9K views | +0 today
Personal Branding Using Scoopit
Use Scoopit To Management Your Brand
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Paper.li Interview

Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Paper.li Interview | Personal Branding Using Scoopit | Scoop.it

Paper.li Interview
Love the questions and editing Cendrine Marrouat, Kelly and team at Paper.li created from our interview about the new ecommerce I added it to my LiinkedIn page. Paper.li as an important "get more, do less" tool for any online merchant. Thanks to team for a great experience.
Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Digital Delights - Digital Tribes
Scoop.it!

How to Create an Awesome Infographic [+Scenttrail Note on Why Important]

How to Create an Awesome Infographic [+Scenttrail Note on Why Important] | Personal Branding Using Scoopit | Scoop.it

Visual Marketing
Recently I did a multi-year analysis of my 10 Scoop.it feeds in order to create a top 10 list for curation, marketing, startups and BI. One of the most fascinating results was the prevalence of infographics.

Every top 10 had several infographics. Think on that for a minute. My 10 feeds span many different topics from content curation to social media. In EVERY case infogrpahics played a major leading role.

YES, this means we are moving toward visual marketing, but such a dominant result also shows how important infographics have become. Lately its popular to push back and say infographics aren't what they used to be.

I agree that there is some piling on going on - people creating infogrpahics that aren't really infographics. We don't throw out TV as a medium because there are good and bad TV shows. Infographics as a "lean content" medium are important and this infogrpahic on how to create infographics is helpful.

I would add, remember to TELL A STORY that highlights and creates interesting juxtapositions. Surprise use, visually amaze us and teach us and infographics will be on your top 10 content list too.


Via Ana Cristina Pratas
more...
malek's curator insight, August 15, 2014 9:02 AM

The production process is efficient with only 10% for full draft

Scooped by Martin (Marty) Smith
Scoop.it!

Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC

Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC | Personal Branding Using Scoopit | Scoop.it
Here's how you can create a positive, life-affirming moment instead of a scary, personality-scarring event.
Martin (Marty) Smith's insight:

Curagami's (http://www.curagami.com )"bossman" at Triangle Startup Factory and chief investor in our #startup Chris Heivly wrote a great post for Inc. about 3 mistakes to never make when networking (made all three mistakes btw):

1. Don’t cold call/cold email. 

2. Don't tell me your life story. 

3. Don't ask me to read your mind.


AGREE with #1. My life's story is on the web. If you can get me on the phone, and I try to make that HARD, talk to me about what we have in common not YOUR THING. I could care less about YOUR THING no matter what it is until I know you are FRIEND and not FOE. 

Best way to cold call today is not to cold call. Share, educate and use friends of friends marketing to reach people. Cold calling is for suckers who think offending and interrupting is still okay. It isn't as our bossman points out. 

BTW, I've NEVER had someone turn down my request to write about them. If you want your personal currency to go UP start a blog and call influential people in your area and ask for an interview. That is how I met Chris :). 

Read more: http://www.inc.com/chris-heivly/how-to-network-effectively-every-time.html#ixzz35656Syje
 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Visual.ly Infographic

How To Hustle Like 50 Cent: 5 Lessons For Street-Smart Entrepreneurs | Visual.ly Infographic | Personal Branding Using Scoopit | Scoop.it
An infographic that carefully breaks down the core elements of 50's outrageous success as a business mastermind, into 5 actionable lessons. Get your h
Martin (Marty) Smith's insight:

Great infographic and had no idea 50% of things 50 Cent is up to. Great tips.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice | Personal Branding Using Scoopit | Scoop.it

Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!

Marty Note
Wow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it.

Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:

1. Maximize Your Profile Potential

2. Write Great Content

3. Manage Your Contacts

4. Join Niche Specific Communities

5. Pay Attention to Your Ripples

6. Create a Visually-Rich Experience

7. Use Google+ Hangouts

Wow, what a great post by a deep expert in G+, social media and Internet marketing.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti

Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti | Personal Branding Using Scoopit | Scoop.it

Semantic Web & Future Of Everything
I agree with one of Mark Schaefer ideas within his highly influential Content Shock post (http://www.businessesgrow.com/2014/01/06/content-shock/ ). I agree that in order for smaller publishers to thrive they will need to knit together in coops.

Mark doesn't say those exact words, but his convincing data suggests the day of the small publisher is all but over. If your business, be it B2C ecommerce or B2B content marketing, depends on organic traffic like our great partner Moon Audio (http://www.moon-audio.com) you need help.

Publishers need help:

1. Harness the information needed to connect top of funnel lead generation activities such as content creation and #contentcuration to bottom of the funnel conversion (where some material gain happened for the publishers, hosts or creators of the conversations).

2. Create a powerful Curatti-like coalition or "commons" where the sum of the parts is many times greater than any individual contributor and then use the power of the commons to PAY BACK the members.

Creating an easy to use tool to help with both of those publisher pain points is our Durham, NC based startup's mission. We made significant progress this week. Next week we hope to finalize design, outline our content and SEO strategy and draft a marketing plan.

By the end of April we hope code will be being written and CrowdFunde will be ready for use by end of May. Taken longer than we thought to get here, but, thanks to our "beta partners" we understand the pain points AND we know how we must shift the game to protect our customers.

If social media means we are more conversational and so search less it is important to help our publishers be able to compete effectively and meet the always rising expectations from contributors (1%), supporters 9% and readers (90%).

Stay tuned, going to be amazing. Marty

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Smart Consumer
Scoop.it!

10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Personal Branding Using Scoopit | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Martina Friesenbichler
Martin (Marty) Smith's insight:

I love the 92% of companies who blog multiple times a day have acquired a customer from their blog stat. You might wonder how that could work. How can a company blog multiple times a day?

Shorten up your blog posts and widen your content curation and creation path and creating multiple post a day is possible. Each post has a unique URL so they shouldn't step on each other too badly (and that is another good reason to create a wide swath of content).

Brain Pickings is a great example of the power of intense blogging for long periods. Maria Popova's blog has almost 11,000 pages in Google, a PageRank of 7 and almost 11,000 inbound links. Smart content distributed across a wide swath with multiple posts a day can create a powerful SEO position.

My blog writing tips:

* Write in present tense verbs (sounds FAST).
* Short sentences without connections (and, but, so hurt more than they help online).

* Bullet points are good, great visual support is better.
* Match written content to visual support.

* Avoid "stop words" like "him, her, it, they".

* Be specific (use keywords whenever possible).
* Don't sweat grammar but watch the spelling.

more...
Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Personal Branding Using Scoopit | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Martin (Marty) Smith's insight:

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

more...
Mikko Hakala's curator insight, March 6, 2014 10:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 2014 10:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Stephen Van Delinder's curator insight, March 7, 2014 11:06 AM

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

Rescooped by Martin (Marty) Smith from digital marketing strategy
Scoop.it!

Build Brands & Drive Sales With 5 Video Marketing Tips

Build Brands & Drive Sales With 5 Video Marketing Tips | Personal Branding Using Scoopit | Scoop.it
Content - Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...

Via malek
Martin (Marty) Smith's insight:

Wrote a long note about my frustration with how videographers sell their services that got sucked into the great vortex. These are great tips and I need 20 to 50 videos BUT I need each video to cost HUNDREDS not THOUSANDS.

Feels like someone should be able to appify video creation like Piktochart just did for infographics (review here http://sco.lt/5Lv4dt ). Wish a video vendor would solve the PAIN since learning to create my own feels like a bridge too far even though the need is a simple and templated one.

more...
BlairEvanBall's curator insight, February 21, 2014 2:29 PM

In the near future Video will overtake photos for engagement on Social Media.

malek's comment, February 21, 2014 6:41 PM
@BlairEvanBall have a look at the sports page in any of the British newspaper, full of short videos
Lori Wilk's curator insight, February 21, 2014 11:53 PM

The technology is coming and every day there are new platforms to explore. The pace of change is getting faster. Thanks for the tips and shortcuts 

Rescooped by Martin (Marty) Smith from Social Infografic Trend Social Media Metrics & Web Design Strategic Marketing
Scoop.it!

Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | Personal Branding Using Scoopit | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

Via Peg Corwin, luigi vico
Martin (Marty) Smith's insight:

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

more...
Peg Corwin's curator insight, January 12, 2014 12:14 PM

Use existing CONTENT ASSETS for SEO wins. Find them in these ways:


- Old email campaigns
- Open Site Explorer or Followerwonk to see what is popular
- Old microsites
- ReverseInternet
- Misspelled domains
- ImageRaider to look for your logo
- Offline content like white papers
- GPlusData for subject matter experts on
- Upcoming speaking events they are doing
- Blog commenters to network with
Now use paid content discovery networks like Outbrain or Taboola, or on Twitter, to get it discovered.


If you like this scoop, please consider a thumbs up or share.

Bill Gassett's curator insight, January 26, 2014 11:45 AM

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 2014 5:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

Rescooped by Martin (Marty) Smith from Attraction Marketing Client Magnet
Scoop.it!

Go Beyond Blogging: How to Become a Great Storyteller

Go Beyond Blogging: How to Become a Great Storyteller | Personal Branding Using Scoopit | Scoop.it
Learn how to become a storyteller -- not just a blogger, marketer, or generic content creator.

Via Hannah Kramer
Martin (Marty) Smith's insight:

I'm more thankful for my southern gothic storytelling roots every day. Great post here about how to turn your blog into an adventure full of engagement and social shares. 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from The Eternal Social Season
Scoop.it!

Personal Branding Via Linked: 17 Must-Have Items

Personal Branding Via Linked: 17 Must-Have Items | Personal Branding Using Scoopit | Scoop.it
Want to create the perfect professional LinkedIn profile? Here's a checklist of 17 must-have items, including keyword advice, endorsements and more!

Via Anneliz Hannan
Martin (Marty) Smith's insight:

Great personal branding tips for LI here.

more...
Anneliz Hannan's curator insight, August 16, 2013 7:28 AM

See infographic of LinkedIn Profile Tips

Scooped by Martin (Marty) Smith
Scoop.it!

20 Reasons Why Your Content Marketing Stinks & What To Do About It - CMI [+Marty Note]

20 Reasons Why Your Content Marketing Stinks & What To Do About It - CMI [+Marty Note] | Personal Branding Using Scoopit | Scoop.it
Great list from Joe and the team at CMI. I HAD to add to it.
more...
No comment yet.
Rescooped by Martin (Marty) Smith from R'Tish Creations
Scoop.it!

5 Overlooked Social Media Tips Boost Personal Branding via JUST™ Creative

5 Overlooked Social Media Tips Boost Personal Branding via JUST™ Creative | Personal Branding Using Scoopit | Scoop.it

Overlooked is definitely the right word here, especially when it comes to tip  #2. Each social network serves a different purpose, so it's important to keep that in mind with marketing campaigns.

Also, #3 (have fun) is a great piece of advice. Social media shouldn't be a boring chore. See everything you do on social platforms as a continuation of your offline work. Share stories that inspire you, for example.

Love this article written by Megan Ritter! 


Read it at http://justcreative.com/2014/10/16/social-media-tips-to-boost-branding-clicks-conversions/


Via Cendrine Marrouat - SocialMediaSlant.com, Letitia Owens
Martin (Marty) Smith's insight:

Great personal branding tips here. Don't agree with all of the as they feel like you would be branding like everyone else. Keywords are neutral and informative.

The cover photo tips is right and wrong. It feels a little "we are Borg" , but a big smile and a look directly into the camera goes a long way to what works online.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Business in a Social Media World
Scoop.it!

3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Personal Branding Using Scoopit | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]

Via Cendrine Marrouat - SocialMediaSlant.com
Martin (Marty) Smith's insight:

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - SocialMediaSlant.com shares 3 Great tips here. 

more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 11, 2014 1:40 AM


Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

Scooped by Martin (Marty) Smith
Scoop.it!

Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job

Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job | Personal Branding Using Scoopit | Scoop.it

Personal Branding MacGuffins
We explored Why Every Website Has A MacGuffin in Curation Revolution (http://sco.lt/9L7oCf and at http://www.curagami.com/featured/website-marketing-macguffins/ ). That got us to thinking about personal branding MacGuffins. 

MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin.

Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand?

Personal Brand MacGuffins include:

* Having a LinkedIn Profile.
* Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. 
* Including a link to your Twitter on your LI Profile.
* Including a link to your personal blog or company website (and your personal blog scores higher).
* Telling your story in detail, supported by your recommendations and visually.

What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?  

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Smart Social Media
Scoop.it!

5 Tips Help You Get The Most Out Of LinkedIn

5 Tips Help You Get The Most Out Of LinkedIn | Personal Branding Using Scoopit | Scoop.it

Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.

Here are five tips to help you get the most out of the site:


Via Kamal Bennani, Murhaf Taia
Martin (Marty) Smith's insight:

LinkedIn is a powerful tool IF you know its secrets.

more...
Scooped by Martin (Marty) Smith
Scoop.it!

Don't Be An Asshole: Gestalt of Coaching Entrepreneurs & Startups - CrowdFunde

Don't Be An Asshole: Gestalt of Coaching Entrepreneurs & Startups - CrowdFunde | Personal Branding Using Scoopit | Scoop.it

James Avery's sudden & bad realization - he was an asshole. He was giving advice the wrong way. Learn how he stopped giving bad advice to startups. 

Marty
Great advice here from Adzerk CEO for personal branding too.  

more...
Ivon Prefontaine's curator insight, April 5, 2014 5:17 PM

The article reminded of the way school jurisdictions have used "cognitive coaching." It has been about giving advice rather than listening to teachers tell their stories and finding the path themselves.

Scooped by Martin (Marty) Smith
Scoop.it!

Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Personal Branding Using Scoopit | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.

more...
Carlos Polaino Jiménez's curator insight, April 2, 2014 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

Ted Peetz's curator insight, July 25, 2014 2:43 PM

A cool infographic on "personal branding". How will you separate yourself from the competition?

Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

Secrets of a Killer Blog Post #Infographic

Secrets of a Killer Blog Post  #Infographic | Personal Branding Using Scoopit | Scoop.it
A blog post is a great way to add extra value to your website and it’s a proven strategy for attracting new customers. The catch is that you have to add new content all the time.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Some of these tips are excellent, some stink. Be Controversial is a good example of a stinker. If you are Morton Downey then yes be controversial, but if you are NOT naturally controversial putting that air on to game the system is stupid.

There are no secrets anymore and you won't be able to maintain a mask long enough to establish a brand so why do it? Best idea is to do what comes naturally to you, tell the stories you know and keep your eyes and ears peeled.

Next best thing to do is hand the keys over and let others write, curate and contribute. When people consistently help out GIVE THEM A JOB. Ask them to monitor a section of your blog or website, ask them to tweet or provide guest blog posts.

Asking for something may be the ultimate confirming signal. The web is a huge lie detecting amplifier. Never become something you aren't to get links, social shares or traffic. You won't be able to maintain the masquerade and life is too short anyway.

There are some good tips mixed in such as ask questions and communicate the value and who the post is for. More good tips than bad here :). M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.


more...
malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2014 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?

Scooped by Martin (Marty) Smith
Scoop.it!

How To Buy Web Design - ScentTrail Marketing

How To Buy Web Design - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

After 2 years Director Marketing for Triangle, NC's largest web design CO Marty Smith left to start CrowdFunde. Here are his tips on buying web design something we all need to do these days.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Travel Tech and Innovation
Scoop.it!

50 Things You Must Know About Storytelling

"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell

Via Soraia Ferreira, Luis Costa
Martin (Marty) Smith's insight:

Any 5 of these 50 tips can help you tell better stories. Oh, btw we are all storytellers know. The story is the Lego building block of content and content is the building block of everything.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
Scoop.it!

Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge

Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge | Personal Branding Using Scoopit | Scoop.it

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host.


But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!). Remember these seven rules for your next radio interview...


Via Jeff Domansky
Martin (Marty) Smith's insight:

Great insights from Jeff and I'm doing my next radio interview on Wednesay for cure Cancer Starter so timely :). M

more...
Jeff Domansky's curator insight, August 26, 2013 9:31 PM

Brad Phillips shares seven useful tips for better radio interviews.

Scooped by Martin (Marty) Smith
Scoop.it!

5 Common Personal Branding SEO Mistakes

5 Common Personal Branding SEO Mistakes | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Personal Branding & SEO
It is easy to make personal banding SEO mistakes. Avoid these 5 common personal branding SEO mistakes and you will get that new job, increase your network and finally be fully appreciated :).

5 Common Personal Branding Mistakes
1. No Google Plus Profile (BIG Mistake).

2. Not using your Google Profile page to support your brand.

3. Not thinking of you as a "Brand" needing curation and SEO.

4. Only use ONE social net (got to use em all...sorry).

5. Not using keywords.

I could go on and on here since it is easy for all of us to ignore our brands until we want to change jobs or take some action. Waiting until you want to make a change is a BAD idea. Personal brands are best tended daily and not in an emergency situation.

Google Plus is the most disruptive social net. When author tags become common, and they will, your G+ presence will be beyond important. Get active on Google Plus today if you aren't already.

Everything you do either builds or destroys your personal brand. There is no neutral, so swimming in place, in online marketing. You WILL do things that hurt your personal brand since that is unavoidable. Don't obsess.

Instead of insisting on a false perfection work on winning more "personal brand" battles than you are losing. Be sure to be active on AT LEAST 5 social nets: Google, Facebook, Twitter, LinkedIn and one other of your choosing (such as @Scoopit).

Be sure to use KEYWORDS such as "Internet marketing" or "email marketing" when discussing your experience. Keywords are your friends :).

 

more...
No comment yet.