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Personal Branding Using Scoopit
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Things That Go BUMP In The Night: Content Strategy vs. Content Marketing

Things That Go BUMP In The Night: Content Strategy vs. Content Marketing | Personal Branding Using Scoopit | Scoop.it
The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.
Suppose you want to reach a destination “A”.
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Rescooped by Martin (Marty) Smith from Social on the GO!!!
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Social Media Marketing: 7 Businesses Needs [Infographic]

Social Media Marketing: 7 Businesses Needs [Infographic] | Personal Branding Using Scoopit | Scoop.it
Social media is the new internet and is changing how we share our brand and business. This infographic highlights some key points.


***** Cool, fast infographic my friend Nikola (@CoCase) made me aware of. Marty


Via Ross Quintana, John van den Brink, Nikola Pohlupkov
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Personal Branding Using Scoopit | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]


Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.


Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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13 Free Design Tools for Visual Marketers on a Budget

13 Free Design Tools for Visual Marketers on a Budget | Personal Branding Using Scoopit | Scoop.it
They say don’t judge a book by its cover, but let's be honest a pretty cover sure doesn’t hurt. That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s important to make your marketing materials as visually appealing as possible.

Problem is creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).

But there's good news! There are plenty of free and easy-to-use tools out there that can make you look like a master designer! This post will break down 13 of our favorites so you too can create visuals and images that make your marketing pop.

Get ready to create visualizations, banners, infographics, the whole nine yards like a total pro.
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Rescooped by Martin (Marty) Smith from All in one - Social Media ROI
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“I want a million followers” is not a social media strategy. | Social Media Today

“I want a million followers” is not a social media strategy. | Social Media Today | Personal Branding Using Scoopit | Scoop.it

Often the first result that people want from their social media strategy is a mass of followers.

***** Agree, a mass of followers poorly served ends up hurting site heurstics. The 1:10:89 rule says 1% will contribute something of value, 10% will vote on what the 1% creates and 89% ride for free. The reason the 1:10:89 rule is important is 1% of 1M is 10,000. If 10K people decide they've been poorly served and take it out on your site's reputation, remember these followers were gained via social, good luck with that.

No, wanting a million followers is certainly NOT a social media strategy nor does social, done right, ever go that way. Social media is much more one brick at a time than viral. Viral is tough to count on. Viral is the ultimate crapshoot. Better to build your social media house one brick at a time since then it stands and doesn't get blown over in a storm.

Marty


Via AnnaGenis
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