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Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Paper.li Interview

Why New Ecommerce Must Tell Stories: Martin (Marty) Smith Paper.li Interview | Personal Branding Using Scoopit | Scoop.it

Paper.li Interview
Love the questions and editing Cendrine Marrouat, Kelly and team at Paper.li created from our interview about the new ecommerce I added it to my LiinkedIn page. Paper.li as an important "get more, do less" tool for any online merchant. Thanks to team for a great experience.
Marty

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Go Beyond Blogging: How to Become a Great Storyteller

Go Beyond Blogging: How to Become a Great Storyteller | Personal Branding Using Scoopit | Scoop.it
Learn how to become a storyteller -- not just a blogger, marketer, or generic content creator.
Martin (Marty) Smith's insight:

I'm more thankful for my southern gothic storytelling roots every day. Great post here about how to turn your blog into an adventure full of engagement and social shares. 

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Paperbag Princess: Munsch's Storytelling Lessons for Content Marketers

Paperbag Princess: Munsch's Storytelling Lessons for Content Marketers | Personal Branding Using Scoopit | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Martin (Marty) Smith's insight:

Great inspirational story with many #StealThis tips for content marketers.

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Transmedia Writing Tells Stories Across Media and It Is HARD [video]

Transmedia Writing Tells Stories Across Media and It Is HARD [video] | Personal Branding Using Scoopit | Scoop.it

Geoff Livingston:  "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."

 

[Excellent look at the challenge of writing for Transmedia ~ Jeff]


Via The Digital Rocking Chair, Jeff Domansky
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50 Things You Must Know About Storytelling

"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell

Via Soraia Ferreira, Luis Costa
Martin (Marty) Smith's insight:

Any 5 of these 50 tips can help you tell better stories. Oh, btw we are all storytellers know. The story is the Lego building block of content and content is the building block of everything.

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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:

Slideshare Breaks 10,000 Views Thanks To Storytelling
Thanks to everyone, all 8,500 of you, who've sent such nice notes of support and encouragement. Even more thanks to the more than 30 embeds. Appreciate be included me in your content marketing. 

You guys ROCK. Thanks for the follows on my Slideshare account too: http://www.slideshare.net/martinmartysmith .

As soon as I dig out I will be following you back and embedding your Slideshares along with my thanks.  

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End of THEN, Beginning of NOW - A New Era of Relevance [Infographic]

End of THEN, Beginning of NOW - A New Era of Relevance [Infographic] | Personal Branding Using Scoopit | Scoop.it

The Times They Are A-Changin’
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

 

- Bob Dylan


Marty Note - Why The Future Converts Better
I love this infographic. Google's Panda and Penguin changes were seismic for me. Once Google created penalties for playing the game the old way even the most obstinate SEO had to admit something new was afoot.

The "new thing" isn't one thing but a stew of things it is possible to summarize as a search for greater relevance. Even relevance is a funny bird since its bar continues to rise rapidly as any market matures.

The web doesn't "mature" as much as it builds, destroys and then builds again. I've often compared the Internet to weather and the houses we build to sand castles on the beach with a hurricane making landfall every 18 months or so. 

These new hurricanes are built to wipe away the inconsequential. If your site isn't changing all the time, becoming increasingly relevant to more and more faster and faster then you have a problem. Implications of the new relevance include:

* MUST have a content strategy.
* MUST have a storytelling strategy.

* MUST have sophisticated segmentation and personas (across web not just email).
* MUST have link strategy.
* MUST have social strategy.

* MUST have a SoLoMo strategy (and think Mobile First).
* MUST create more, faster and better.


Yes the times they are changing and ever more rapidly. 


Via Fabrizio Faraco
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