If after a grinding six months of work you'd told me I would be able to create an ecommerce store in 5 days for FREE (other than my time) I would have said you were crazy. Turns out I did just that over the last four sleepless nights.
The BIG lesson from launching the Story of Caner Store (every dollar raised goes to help the Story of Cancer Foundation and projects such as http://www.curecancerstarter.org) is EVERY business should have a "new ecommerce" store.
Stores provide SEO, branding and customer engagement benefits. If you can achieve ONE of those three things for little of no investment wouldn't you? Most Internet marketing teams would say YES.
I would too.
Hope you will shop the Story of Cancer Store this weekend and appreciate your support. There are some rough edges still, so comment or email MartinSelllingZoe(at)aol and I will fix.