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Get Paid To Be YOU - aka Being Mark Traphagen

Get Paid To Be YOU - aka Being Mark Traphagen | Personal Branding Using Scoopit | Scoop.it

My friend, fellow Durham, NC resident and occasional Startup Factory visitor Mark Traphagen figured out something we ALL need to understand. Mark gets paid to be MARK Traphagen. Adding Mark to Eric Enge’s formidable Stone Temple Consulting was a brilliant idea making both brands stronger, wiser and better.

How do YOU get paid to be you too? Read on..

Martin (Marty) Smith's insight:

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The 10 Most Important Business Skills in 2020 (Infographic)

The 10 Most Important Business Skills in 2020 (Infographic) | Personal Branding Using Scoopit | Scoop.it
In just six years time, the skills you'll be looking for in star employees will be vastly different from those ideal in today's workers. Consider this your crystal ball.

Via Gust MEES, Chris Carter, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

LOL, rare is it I'm glad I have the Big C and so making 2020 is doubtful, but this infographic made me exhausted and glad I don't have to master all this stuff (lol).

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Chris Carter's curator insight, July 8, 2014 8:02 PM

I agree with the essential skills list. Excellent!

Edumorfosis's curator insight, July 9, 2014 7:50 AM

Si la universidad no se articula a la altura de los tiempos practicando el conjunto de destrezas necesarias para entrar al mundo laboral emergente, lo harán los profesionales por su propia cuenta. Las micro-firmas se encargarán de desarrollar proyectos o programas dirigidos a profesionales en búsqueda de nuevos horizontes de posibilidades. La Universidad Intelectual ya es cosa del pasado. La Universidad Social es el presente y el futuro de la Hiper-Educación... 

Beth Kanter's curator insight, July 9, 2014 10:20 AM

Good list of 21st Century work skills.

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Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job

Personal Branding MacGuffins - Stuff You Have To Have To Get That Dream Job | Personal Branding Using Scoopit | Scoop.it

Personal Branding MacGuffins
We explored Why Every Website Has A MacGuffin in Curation Revolution (http://sco.lt/9L7oCf and at http://www.curagami.com/featured/website-marketing-macguffins/ ). That got us to thinking about personal branding MacGuffins. 

MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin.

Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand?

Personal Brand MacGuffins include:

* Having a LinkedIn Profile.
* Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. 
* Including a link to your Twitter on your LI Profile.
* Including a link to your personal blog or company website (and your personal blog scores higher).
* Telling your story in detail, supported by your recommendations and visually.

What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?  

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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Personal Branding Using Scoopit | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.

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Carlos Polaino Jiménez's curator insight, April 2, 2014 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

Ted Peetz's curator insight, July 25, 2014 2:43 PM

A cool infographic on "personal branding". How will you separate yourself from the competition?

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Why Employers Care About Your Personal Brand

Why Employers Care About Your Personal Brand | Personal Branding Using Scoopit | Scoop.it
In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w
Martin (Marty) Smith's insight:

Personal Branding & The Future
This article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to.

I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do.

Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out.

In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.

Added an interesting related story to GPlus
https://plus.google.com/102639884404823294558/posts/6qBfQdnr337


Great Stephen Van Delinder's insight:

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

 

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Stephen Van Delinder's curator insight, March 3, 2014 12:12 PM

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding Using Scoopit | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

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Carlos Polaino Jiménez's curator insight, March 20, 2014 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 2014 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 2014 1:27 AM

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Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

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Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder | Personal Branding Using Scoopit | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.

Martin (Marty) Smith's insight:

Hero Marketing
Little did I know when I quit my Director of Ecommerce position and decided to ride a bicycle across America to help cure cancer that I would discover "Hero Marketing". I thought there would be an epiphany somewhere in Utah as we rode 3,300 miles across America, but fell on the idea of Hero Marketing.

Hero Marketing is easy to understand. Do amazing things that require risk and you have a chance for reward. Do average things with little risk and you will discover a long line of people who are already there.

While this podcast interview doesn't discuss personal branding and Hero Marketing as much as it covers startups, crowdfunding and our most recent startups Tech Cures Cancer (live on UNC and blog coming soon) and Curagmai (content marketing tool for merchants and content marketers). Hero Marketing is the core of our conversation.

What about you? Have you realized BHAGs (Big Hairy Audacious Goals)? Share your BHAG accomplishments and we will curate in.

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Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC

Networking No-No's: Never Do These 3 Things, Ever via @TSF_VC | Personal Branding Using Scoopit | Scoop.it
Here's how you can create a positive, life-affirming moment instead of a scary, personality-scarring event.
Martin (Marty) Smith's insight:

Curagami's (http://www.curagami.com )"bossman" at Triangle Startup Factory and chief investor in our #startup Chris Heivly wrote a great post for Inc. about 3 mistakes to never make when networking (made all three mistakes btw):

1. Don’t cold call/cold email. 

2. Don't tell me your life story. 

3. Don't ask me to read your mind.


AGREE with #1. My life's story is on the web. If you can get me on the phone, and I try to make that HARD, talk to me about what we have in common not YOUR THING. I could care less about YOUR THING no matter what it is until I know you are FRIEND and not FOE. 

Best way to cold call today is not to cold call. Share, educate and use friends of friends marketing to reach people. Cold calling is for suckers who think offending and interrupting is still okay. It isn't as our bossman points out. 

BTW, I've NEVER had someone turn down my request to write about them. If you want your personal currency to go UP start a blog and call influential people in your area and ask for an interview. That is how I met Chris :). 

Read more: http://www.inc.com/chris-heivly/how-to-network-effectively-every-time.html#ixzz35656Syje
 

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7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice | Personal Branding Using Scoopit | Scoop.it

Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!

Marty Note
Wow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it.

Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:

1. Maximize Your Profile Potential

2. Write Great Content

3. Manage Your Contacts

4. Join Niche Specific Communities

5. Pay Attention to Your Ripples

6. Create a Visually-Rich Experience

7. Use Google+ Hangouts

Wow, what a great post by a deep expert in G+, social media and Internet marketing.

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Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand

Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand | Personal Branding Using Scoopit | Scoop.it

8 Visual Marketing Tips From Vogue
* Be Specific & Use BIG NUMBERS to help.
* Be Branded Use Known Brands.
* Be Welcoming (LI Pic should be looking right at camera).

* Be Topical - frame achievements in current keywords and trends.

* Use alliteration and rhythm in headlines.

* Create juxtapositions and contrasts like "street chic" or "power user".

* Use Action Verbs such as create, sell, develop, market.
* Simple colors (black, red, white).


If you are logged in and viewing my LinkedIn Profile (www.linkedin.com/in/martysmith1980vc/ ) you will see my fledgling attempt to adopt these 8 visual marketing tips to an important "personal branding" tool - my LinkedIn Profile. Use of big visual numbers and known brands helps wrap my brand in "known" and "trusted" while walking a fine line.

Personal brands that are too "known" can seem boring and not exceptional. Blending trusted messaging via keywords and brands with creativity and challenge is the fine line every "personal brand" must walk.

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We are ALL App Builders Now - 35 App Building Tutorials Help [Videos]

We are ALL App Builders Now - 35 App Building Tutorials Help [Videos] | Personal Branding Using Scoopit | Scoop.it
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...
Martin (Marty) Smith's insight:

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

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Martin (Marty) Smith's comment, July 15, 2013 9:38 AM
Go for it Carla. You can save a lot of $ and time by preparing like programmers / designers. These tutorials should help do that.
Martin (Marty) Smith's curator insight, July 18, 2013 6:39 AM

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   

 

Ricard Garcia's curator insight, September 7, 2013 2:51 PM

Creativity, creativity, creativity