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Mobile Phone Health & Fitness Apps

Mobile Phone Health & Fitness Apps | Personal Branding Using Scoopit |
The M Effect It has been a while since I last discussed The M Effect and, in particular, positive changes that we can make to improve our health in both the short and long term.
Martin (Marty) Smith's insight:

Trying to get in shape and great motivational post from @RemoPollastri with cool mobile apps will help. Marty 

Lori Wilk's curator insight, January 7, 2014 7:16 PM

You realize that you no longer have to be alone on your quest for health and wellness there's an app for whatever you are trying to do.

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Internet of THINGS Going To Be COOL [Infographic]

Internet of THINGS Going To Be COOL [Infographic] | Personal Branding Using Scoopit |
TechWeekEurope UK
SAP: 'Internet of Things' is Future of Information Management, Smart Cities ...

Via Richard Kastelein , Robin Martin, Wonil Lee Ph.D.
Martin (Marty) Smith's insight:

Internet of things will be COOL. 

Linda Buckmaster's curator insight, May 4, 2013 9:18 PM

Wow ...

Nedko Aldev's curator insight, May 7, 2013 4:03 AM

add your insight...

Rosetta Carrington Lue's curator insight, May 8, 2013 11:08 PM

Amazing infographic on the future of internet connectivity.  This reminds me of the 1990 Arnold Schwarzenegger movie "Total Recall"!

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End of THEN, Beginning of NOW - A New Era of Relevance [Infographic]

End of THEN, Beginning of NOW - A New Era of Relevance [Infographic] | Personal Branding Using Scoopit |

The Times They Are A-Changin’
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.


- Bob Dylan

Marty Note - Why The Future Converts Better
I love this infographic. Google's Panda and Penguin changes were seismic for me. Once Google created penalties for playing the game the old way even the most obstinate SEO had to admit something new was afoot.

The "new thing" isn't one thing but a stew of things it is possible to summarize as a search for greater relevance. Even relevance is a funny bird since its bar continues to rise rapidly as any market matures.

The web doesn't "mature" as much as it builds, destroys and then builds again. I've often compared the Internet to weather and the houses we build to sand castles on the beach with a hurricane making landfall every 18 months or so. 

These new hurricanes are built to wipe away the inconsequential. If your site isn't changing all the time, becoming increasingly relevant to more and more faster and faster then you have a problem. Implications of the new relevance include:

* MUST have a content strategy.
* MUST have a storytelling strategy.

* MUST have sophisticated segmentation and personas (across web not just email).
* MUST have link strategy.
* MUST have social strategy.

* MUST have a SoLoMo strategy (and think Mobile First).
* MUST create more, faster and better.

Yes the times they are changing and ever more rapidly. 

Via Fabrizio Faraco
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We are ALL App Builders Now - 35 App Building Tutorials Help [Videos]

We are ALL App Builders Now - 35 App Building Tutorials Help [Videos] | Personal Branding Using Scoopit |
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...
Martin (Marty) Smith's insight:

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

Martin (Marty) Smith's comment, July 15, 2013 9:38 AM
Go for it Carla. You can save a lot of $ and time by preparing like programmers / designers. These tutorials should help do that.
Martin (Marty) Smith's curator insight, July 18, 2013 6:39 AM

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 ( 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   


Ricard Garcia's curator insight, September 7, 2013 2:51 PM

Creativity, creativity, creativity

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NatGeo Causes An Uproar With GREAT Big Cat Marketing

NatGeo Causes An Uproar With GREAT Big Cat Marketing | Personal Branding Using Scoopit |
Learn more about the National Geographic Cause an Uproar campaign to save big cats. The Big Cats Initiative is funding on-the-ground conservation projects and education to slow the decline of big cats.

Marty Note
I have a "Big Cat" in my house, my Bengal housecat Lucian. I'm going to make a donation in Lucian's name this holiday because big cats need to stick together.

When I saw a lion on the screen with my brother just before James Bond came racing on the screen I said, "I have one of those at home". He said, "You mean that cat that hides under the bed when I come over?" 

Yes my "Big Cat" hides under the bed when strangers come in, but that is only because he wants to attack from stealth (lol).  

BTW, this is great marketing by NatGeo.  

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