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Personal Branding Using Scoopit
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Evaluating A Social Ecosystem: Social Selling's New KPIs

Evaluating A Social Ecosystem: Social Selling's New KPIs | Personal Branding Using Scoopit | Scoop.it

Creating New KPIs

I wanted to know the extent of my personal brand's current ecosystem. Reach has three components:

* Inner circle (friends and family).

* Outer circle (so called "loose connections")

* FOF  or Friends of Friends

 

I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).

This is my first stab at creating a new set of Key Performance Indicators for social media marketing so ROI may be more accurately estimated. 

 

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Scooped by Martin (Marty) Smith
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Google Analytics When FREE Is Expensive - Is There A Drop GA In 2013 Movement?

Google Analytics When FREE Is Expensive - Is There A Drop GA In 2013 Movement? | Personal Branding Using Scoopit | Scoop.it

Great well reasoned article here about why the author has decided to drop Google Analytics.

Martin (Marty) Smith's insight:

Great article picked up from my friend @1918 about why it may make sense to drop Google analytics in 2013 in favor of a @SpringMetrics (http://www.springmetrics.com ) or some other metrics provider. With GA's "Not Provided" climbing up close to 50% FREE isn't as valuable or cheap as it used to be.

If you really want to know what your website is doing, and you do, spening a little money may be much cheaper than FREE.

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Phil Buckley's curator insight, December 27, 2012 5:33 AM

Data is the only thing that matters anymore. Who will own your data?