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What Inspires You? @Scenttrail Speaks About RRLL At Healthcare Startup Weekend 8.8.14

What Inspires You? @Scenttrail Speaks About RRLL At Healthcare Startup Weekend 8.8.14 | Personal Branding Using Scoopit |

Inspiring Startups Friday Night
"Your job is to inspire everyone," Todd Mosier one of Triangle Startup Weekend''s creators explained a week ago. That got me thinking about what inspires me and I came up with a few ideas:

* RISK - Someone willing to walk the wire like Man On A Wire Philippe Petit who strolled between the World Trade Centers. Inspiration goes up with the STAKES.

* REWARD - Not the "reward" itself but the story of how reward was achieved is inspiring.

* LOSS - There is never a free lunch, so LOSS and our human bullheaded stubbornness to keep getting up is inspiring.

- Handicaps & Odds & Humor - I think of HOH as a subset of "loss" or perceived loss. My cancer made be better and stronger, but most perceive having cancer as a loss or as a negative.

In David & Goliath Malcolm Gladwell notes how many high achievers are dyslexic. When a dyslexic reads or a cancer survivor rides a bicycle across America we believe in our ability to be successful too.

Humor is important in all of these ideas but especially in handicaps and against long odds because LAUGHTER on the other side of the Rubicon, over where it is safe and the experience exists in the retelling, signals our triumph over pain.

* LOVE - Knowing love exists inspires our ability to love and be empathetic.

The problem is NO ONE expects the Spanish Inquisition. We miserably don't know what we don't know. Do I think our Startup Factory Funded startup Curagami is in the middle of an ecommerce revolution? Yes, but we can't KNOW for sure. When an inspiring thing is happening you often are blind to its inspiration.

Tomorrow night I will share experiences from starting 4 companies, riding a bicycle across America after being diagnosed with leukemia, the creation of our latest "movements" (TechCuresCancer & Curagami)  and my intention, desire and WILL to never, ever give up.

Hope you will be able to join us in downtown Durham Friday night. Should be inspiring :). M

PS. What inspires you?

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Why Starbucks CEO Howard Schultz Is A Hero [video]

Why Starbucks CEO Howard Schultz Is A Hero [video] | Personal Branding Using Scoopit |
Martin (Marty) Smith's insight:

Howard Schultz CEO, Hero
I thought of Starbucks CEO as a hero before watching this amazing Board of Trade interview about his new book Onward. Onward is about how Schultz got the right people in the right seats on the Starbucks bus turning the company around and changing the world.

Why was Schultz already a hero? I have cancer, leukemia, and during the dark days when I wasn't sure I could keep a job and so would lose my insurance the fact that Starbucks let its hourly employees have health insurance was my last line of defense.

Luckily I never had to use my last line of defense. Not "luckily" because I don't want to work for Starbucks (who knows on that front). I would walk across hot coals for Howard and I LOVE his company too. I love Starbucks for different reasons.

I love Starbucks because they are values based and walk their talk. When Schultz looks direclty at the camera in this snippet (taped with my iPhone off the TV) and says LOVE is one of the secrets to getting Starbucks back on track I want to hug the man. 

I've been waxing philosophical about the need for marketing to SAVE THE WORLD ( ) for about a year. Schultz is more powerful than me by an order of magnitude so his "use case" is dramatic support for something I believe in my TOES - Love is the Killer App and you must SAVE THE WORLD in some meaningful way to have any relevance now that the world is flat, connected and furiously fast :).  

Robert Wyszyński's comment, July 6, 2013 10:54 AM
You can save the world only by way of vertical (real) thinking. The rest is an illusion:
Martin (Marty) Smith's comment, July 8, 2013 10:54 AM
Appreciate the comment Robert but I think some "magical thinking" is required when anyone (people, brands or companies) think about creating Save The World marketing. I don't judge as much as want to be amazed by those ideas, apps and approaches. Marty
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Live Résumé Or Eulogy? David Brooks TED Talk

Live Résumé  Or Eulogy? David Brooks TED Talk | Personal Branding Using Scoopit |
Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

Martin (Marty) Smith's insight:

The Battling 2 Selves
The Lonely Man of Faith by Joseph B. Soloveitchik

Resume Adam 1

Skills developed to create and prosper, your resume self. Worldly, savors accomplishment. Asks how things work. Built on strengths.

Eulogy Adam 2
Life based in overcoming weakness despite our nature. To do good and to be good. Asks why we are here. Built by wrestling with your "signature sin" Out of that suffering and wrestling comes character.

Two sides of our nature. Adam 1 = economic. Adam 2 = to find yourself you have to lose yourself in something greater.

We live in a culture with an Adam 1 mentality and we are ignorant about Adam 2.

Brooks quotes Reinhold Niebuhr
On Amazon

* Nothing that is worth doing can be achieved in our lifetime
therefore we must be saved by hope.

* Nothing which is true, virtuous and beautiful or good makes complete sense in any immediate context of history

therefore we must be saved by faith.

*  Nothing we do, no matter how virtuous, can be accomplished alone

therefore we must be saved by love.

* No virtuous act is quite as virtuous be it friend or foe as to ourselves therefore we must be saved by that final form of love which is forgiveness.

The big C pushed me into considering eulogy virtues long before I was ready. Brooks and Niebuhr have it right - start with forgiveness and add love, faith and hope.

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