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'The New Consumer Tribe: Revolutionizing Brands and Scaling Sustainability blog post by Alicia Korten.
The New Branding
If you are a marketer you aren't in control anymore. Debatable if you ever were as in control as it appeared, but collaboration and tribes rule the world now. We collide with our consumers and they with us so much and in so many ways now the lines between marketers, advocates and consumers are eroding fast. This post is well summarized by Ferananda isn't full of new revelations as much as points that need to be made over and over until we accept and act. Related: See Jim Stengel's Brand Ideals for how to align brands with the super secret consumer tribe stuff: http://sco.lt/8RPl7x
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In a nutshell:
Deliver total value
Paint the big picture (tell the story)
Be their champion
Make more out of less
Invite them to the conversation
What is your brand doing to provide value to the new conscious consumers? what brand is really rocking for you?