Personal Branding Using Scoopit
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Personal Branding Using Scoopit
Use Scoopit To Management Your Brand
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Scooped by Martin (Marty) Smith
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Hiring An Assistant & Sweeping Morgan Manhattan's Yard

Hiring An Assistant & Sweeping Morgan Manhattan's Yard | Personal Branding Using Scoopit | Scoop.it

Marty's Assistant: Now Hiring
I used Sweeps.jobs to find college students to help pack. I'm moving across Durham tomorrow. The experience got me thinking. Perhaps hiring an assistant is a good idea.

The linked G+ post shares details and where to apply. If you are interested in learning about the web #marketing and ecommerce apply to organize my life. I recognize the need for the kind of intelligent help who can be trusted to assume more and more. I also understand, within six months to a year, the "intern" I hire will need to fly the coop.

People who collaborate with me usually make 30% more in their next gig. 
 I'm not the reason for such a rising tide. The value of the #ecommerce  and#marketing  experiences I've been able to collect and am still creating is what makes a resume jump off the stack.

My "assistant" will be able to walk and talk
#seo , #contentmarketing , #socialmedia  and #startups  even if only partially listening.

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Rescooped by Martin (Marty) Smith from Online Marketing Resources
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Social Media ROI - Not Hard To Prove #infographic

Social Media ROI - Not Hard To Prove #infographic | Personal Branding Using Scoopit | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.

 

First we need to set our objectives.

 

What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions


Via Jeff Domansky, Pedro Da Silva
Martin (Marty) Smith's insight:

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

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Jeff Domansky's curator insight, June 16, 2014 1:26 AM

Sean Clark shows how to measure your social media ROI easily.

Daniel McKean's curator insight, August 13, 2014 6:17 PM

Mid to Small Companies Still Struggle With Social Media

 

First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.

 

Several things to keep in mind to realize ROI.

 

Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.

 

QUESTIONS TO CONSIDER:

• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?

 

And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!

 

Establish benchmarks, create metrics, track progress and merchandize appropriately.

 

QUESTIONS TO CONSIDER:

• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?

 

Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 2014 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
Scooped by Martin (Marty) Smith
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Psycho Brand Killer Qu'est-ce que c'est

Psycho Brand Killer Qu'est-ce que c'est | Personal Branding Using Scoopit | Scoop.it

Killing Your Brand Softly
Its so EASY to KILL an online brand especially in the fledgling stages. And what online brand is NOT in a "fledgling" stage? When the board can be swept clean in a moment best to create policies and procedures sure to WOW the Ambassadors any brand needs to succeed these days.

Don't trip over the $100 bills to pick up pennies. Don't KILL your online brand with bad partner decisions or poorly trained customer service. This G+ post explains why we LOVE and believe we can make a winning P&L argument for any online store to be shipping FedEx.

Don't as the "what does it cost us" brand killing question. Ask, "What can we BUILD?"

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Scooped by Martin (Marty) Smith
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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Personal Branding Using Scoopit | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it.


This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.

Added a great @Neil Ferreenote about how he uses Scoop.it to the GPlus post:
http://bit.ly/1l74lxC

What about you? How do you use Scoop.it? Share here or on G+ and we will curate in with thanks. Marty

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Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...