Personal Branding...
Follow
Find tag "content"
6.8K views | +1 today
Personal Branding Using Scoopit
Use Scoopit To Management Your Brand
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

How Can 200 LI Followers Become 50,000+ ? A: Content Curation - Interview w/ @CendrineMedia

How Can 200 LI Followers Become 50,000+ ? A: Content Curation -  Interview w/ @CendrineMedia | Personal Branding Using Scoopit | Scoop.it
Marty is not just one of my favorite content curators. He is also a very hard-working entrepreneur with an infectious dream: "Use technology to cure cancer, connect with people all around the world, and buy and sell things in new and exciting ways."
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Digital Delights - Digital Tribes
Scoop.it!

How to Create an Awesome Infographic [+Scenttrail Note on Why Important]

How to Create an Awesome Infographic [+Scenttrail Note on Why Important] | Personal Branding Using Scoopit | Scoop.it

Visual Marketing
Recently I did a multi-year analysis of my 10 Scoop.it feeds in order to create a top 10 list for curation, marketing, startups and BI. One of the most fascinating results was the prevalence of infographics.

Every top 10 had several infographics. Think on that for a minute. My 10 feeds span many different topics from content curation to social media. In EVERY case infogrpahics played a major leading role.

YES, this means we are moving toward visual marketing, but such a dominant result also shows how important infographics have become. Lately its popular to push back and say infographics aren't what they used to be.

I agree that there is some piling on going on - people creating infogrpahics that aren't really infographics. We don't throw out TV as a medium because there are good and bad TV shows. Infographics as a "lean content" medium are important and this infogrpahic on how to create infographics is helpful.

I would add, remember to TELL A STORY that highlights and creates interesting juxtapositions. Surprise use, visually amaze us and teach us and infographics will be on your top 10 content list too.


Via Ana Cristina Pratas
more...
malek's curator insight, August 15, 2014 9:02 AM

The production process is efficient with only 10% for full draft

Scooped by Martin (Marty) Smith
Scoop.it!

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice

7 Point Checklist to Dominate Your Personal Brand Using Google Plus via Amazing @RebekahRadice | Personal Branding Using Scoopit | Scoop.it

Google+ is a key component to your overall marketing strategy. How to dominate your personal brand using Google Plus as the fuel!

Marty Note
Wow, it DOESN'T get any better than this amazing post from Rebekah Radice (A MUST Follow). I'm going to share Rebekah's 7 Point Check List, but if you read one thing tonight this should be it.

Why so special? Rebekah's G+ approach is a great map to becoming a successful Internet marketer. Here are her 7 Tips for G+:

1. Maximize Your Profile Potential

2. Write Great Content

3. Manage Your Contacts

4. Join Niche Specific Communities

5. Pay Attention to Your Ripples

6. Create a Visually-Rich Experience

7. Use Google+ Hangouts

Wow, what a great post by a deep expert in G+, social media and Internet marketing.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Personal Branding Using Scoopit | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Martin (Marty) Smith's insight:

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

more...
Mikko Hakala's curator insight, March 6, 2014 10:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 2014 10:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Stephen Van Delinder's curator insight, March 7, 2014 11:06 AM

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

Rescooped by Martin (Marty) Smith from Social Media Marketing
Scoop.it!

8 White Lies About Content Marketing You May Believe

8 White Lies About Content Marketing You May Believe | Personal Branding Using Scoopit | Scoop.it

Here are 8 White Lies About Content Marketing you may believe:

1. Only publish your best work to YOUR blog.

2. Everyone Can & Should Be Writing Content.

3. Great Content Promotes Itself.
4. Content Marketing & Content Strategy Are The Same Thing.
5. One or two great posts will make all the difference.

6. Long content/short content is best.
7. More content is better than less.
8. Content marketing is the new link building.

Great post that explains each of these "little white lies" about content marketing and curation.


Via Simply Friday, ChaeBae 888-554-0144
more...
Marilyn Moran's comment, March 1, 2014 5:35 PM
Whoever made the graphic used the logo of the band White Lies. I like them very much so I'm not sure how I feel about that. haha
Martin (Marty) Smith's comment, March 1, 2014 9:18 PM
@Marilyn Moran sorry about using a logo from a band you like. I liked it too, but will be more careful going forward. Thanks for the feedback and no offense meant. Marty
Marilyn Moran's comment, March 2, 2014 10:01 AM
The only offense is that more people don't know about their talent. Anyways, it's all good Marty! :)
Scooped by Martin (Marty) Smith
Scoop.it!

Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Personal Branding Using Scoopit | Scoop.it

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ  Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution


http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution


http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Go SpinSnip Yourself

Go SpinSnip Yourself | Personal Branding Using Scoopit | Scoop.it
New SpinSnip Content Marketing Tool Suite Content marketers don't have tools needed to curate and create. There is a large and growing confidence gap. 86% of
Martin (Marty) Smith's insight:

SpinSnipping YOU
One of the applications of our new content management tools will be the ability to "SpinSnip You". We all have content hither and yon doing who knos what. SpinSnips is a series of tools that help content marketers have control over their creations.

SpinSnip also helps know what content resonates. How valuable would knowing that everytime you blog about content marketing your shares come in 30% over their average be for your business and personal brand?

Personal brands may have different care and feeding needs. You mayneed to share more personal stories to win hearts and minds and views for your LinkedIn profile than you would ever want to share on yoru company's blog.

SpinSnip makes it possible to KNOW what content is helping you get that next great job and what conent is HURTING your chances. What is that worth?  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

20 Reasons Why Your Content Marketing Stinks & What To Do About It - CMI [+Marty Note]

20 Reasons Why Your Content Marketing Stinks & What To Do About It - CMI [+Marty Note] | Personal Branding Using Scoopit | Scoop.it
Great list from Joe and the team at CMI. I HAD to add to it.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding Using Scoopit | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

more...
Carlos Polaino Jiménez's curator insight, March 20, 2014 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 2014 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 2014 1:27 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

Scooped by Martin (Marty) Smith
Scoop.it!

Great Analysis Of How ScentTrail Uses @Scoopit by @FerreeMoney

Great Analysis Of How ScentTrail Uses @Scoopit by @FerreeMoney | Personal Branding Using Scoopit | Scoop.it
If you peel back a layer or 2 of +Martin W. Smith Scoop.it presence → you'll see his Top 6 Topics have 3,000+ views each since he creates and curates and…
Martin (Marty) Smith's insight:

Neil got it exactly right. I use Scoopit to do the day in and day out curation needed to know where to double down, what content to move up the ladder of investment and expectations.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note]

No CONTEST or GAME In Your 2013 Plan, Are You NUTS? [+ Marty Note] | Personal Branding Using Scoopit | Scoop.it

KISSmetrics: Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications...

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Create & Curate
Scoop.it!

Content Must Evolve Around A Customer's Journey: New Rules of Effective Content Delivery

Content Must Evolve Around A Customer's Journey: New Rules of Effective Content Delivery | Personal Branding Using Scoopit | Scoop.it

The big question for those involved in content is becoming:

 

How do businesses organise integrated teams and content delivery for the ultimate customer experience?

 

This is addressed by John Harris, Chief Strategy Officer at Location 3 Media on Jay Baer's Convince&Convert blog.

 

John's introduction:

 

"Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”. The answer to this question lies in the recognition that content is not simply a one-dimensional SEO tool, but is ultimately how your brand lives within the digital world."

 

The rest of the article is required reading for content people. 

 

Some of the main points:

 

*Content must revolve around the customer's journey

 

*Traditional models of organisation with siloed teams cannot work any longer - there are too many risks and missed opportunities

 

*The required model is both customer-centric and platform-neutral

 

*89% of shoppers research a product online before purchasing

 

*Businesses who truly understand the customer journey and all that goes with it will come out tops

 

Loads of insights and detailed advice.

 

Read the article here http://www.convinceandconvert.com/content-marketing-2/organizing-teams-to-support-effective-content-delivery/

 

 

 

Marty Note
I love the insightful idea that content is pinned to a customer's journey. Understanding content in this context takes the "shock of the new" sting away since all marketers create content to guide a customer's journey. I'm a big believer in "the Hero's journey" that searching your website should reinforce some fundamental idea, some myth I (as you visitor) believe about my life our our society.

 


Via Liz Wilson
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

When Your Co-Founder Has Cancer... via @1918

When Your Co-Founder Has Cancer... via @1918 | Personal Branding Using Scoopit | Scoop.it

In January I received a call from my friend and mentor, he asked me to join him in starting a new company. Marty is in his mid-fifties and has cancer, multiple sclerosis and a work ethic that would

Marty Note
So thankful for this inspirational note from my Curagami (http://www.Curagami.com ) Co-Founder Phil Buckley and the many stories, notes of encouragement and shares Phil's post is prompting. I head to Ohio State again soon for treatment of my leukemia and do so with a pocket full of inspiration, new friends and courage. Thank You. M

Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder | Personal Branding Using Scoopit | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.

Martin (Marty) Smith's insight:

Hero Marketing
Little did I know when I quit my Director of Ecommerce position and decided to ride a bicycle across America to help cure cancer that I would discover "Hero Marketing". I thought there would be an epiphany somewhere in Utah as we rode 3,300 miles across America, but fell on the idea of Hero Marketing.

Hero Marketing is easy to understand. Do amazing things that require risk and you have a chance for reward. Do average things with little risk and you will discover a long line of people who are already there.

While this podcast interview doesn't discuss personal branding and Hero Marketing as much as it covers startups, crowdfunding and our most recent startups Tech Cures Cancer (live on UNC and blog coming soon) and Curagmai (content marketing tool for merchants and content marketers). Hero Marketing is the core of our conversation.

What about you? Have you realized BHAGs (Big Hairy Audacious Goals)? Share your BHAG accomplishments and we will curate in.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Personal Branding Using Scoopit | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it.


This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.

Added a great @Neil Ferreenote about how he uses Scoop.it to the GPlus post:
http://bit.ly/1l74lxC

What about you? How do you use Scoop.it? Share here or on G+ and we will curate in with thanks. Marty

more...
Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

Scooped by Martin (Marty) Smith
Scoop.it!

How To Buy Web Design - ScentTrail Marketing

How To Buy Web Design - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

After 2 years Director Marketing for Triangle, NC's largest web design CO Marty Smith left to start CrowdFunde. Here are his tips on buying web design something we all need to do these days.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Quora's Cool Helpful Embedded Quotes Widget

Quora's Cool Helpful Embedded Quotes Widget | Personal Branding Using Scoopit | Scoop.it
Today we're launching Embedded Quotes to make it easier to add content from Quora to your websites. Sites all around the web already quote content from Quora which extends the distribution and impact writers on Quora have.
Martin (Marty) Smith's insight:

Writing a piece about widgetization found this cool Quora widget for embedding quotes or entire Q&A content. Cool enough that I may need to put Quora back in content creation rotation. Q&A conent is some of the most powerful SEO content on the planet. It always felt like I was making Quora richer than US so used Quora for a bit and then trailed off. May need to rethink that now. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

What Netflx & Roku Teach Us About Information Architecture and Personal Brands

What Netflx & Roku Teach Us About Information Architecture and Personal Brands | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Picked up a Roku box the other day to be able to view Netflix on the TV. Turns out Roku is much more than that. Roku allows for maximum control over the content. 

It is easy to speed through or over sections by clicking the forward button and Netflix's waterfall menus have never been easier to control and mange. 

Netflix  + a line in Steven Johnson's book Everything Bad Is Good For You has me thinking about the nature of information. The linked in BAD is about how we form allegiance to some content. Allegiance and ritual mean we watch some content over and over. 

Johnson points out that the real test of content may be in its "rewatch quotient. Netflix's algorithm learns our preference and creates a "new to me" presentation of "old" content. 

The ability to filter and organize an infinite amount of content so the "new to me" and highly relevant snippets emerge at the top feels like THE TACTICAL ISSUE of our connected and content overwhelming times. 

Netflix is creating an individualized "long tail". My ratings are so close to what I like now that any 3 star rating has a better than 80% chance of hitting the e mark (i.e. being something I like). 

The impact of Roku + Netflix's increasingly smart ratings and presentation systems is its is Thursday night and I am NOT watching commercial television. And I used the word "commercial" on purpose since it is one of the reasons I don't watch. 

The more I use media I control (like Roku + Netflix) the less patience I have for the PUSH approach. All day I use technology to parse and select content from the social web. It is so JARRING to come home and have someone else doing the scheduling and interrupting every ten minutes that watching TV is becoming all but impossible. 

I’ve long maintained that benefits associated with these tools are mostly how they change us. Netflix + Roku is changing my "watching behavior" in a way that is consistent with the rest of my interactions. 

 

Netflix teaches a valuable lesson about our personal brand too. We think of our presentation as timeline linear. Why? Shouldn't we create building blocks with tags? If I'm looking at a resume why doesn't it know that I'm an Internet marketer and so arrange the relevant blocks I want to see at the top?

Surely this "predictive analytics" resume is more valuable than static information. LinkedIn take note. I have at least six ways into my experience:

* Brand Marketing.
* Internet Marketing.
* Email Marketing.
* Ecommerce.
* Content Marketing.
* Social Media Marketing.  

 

Why can't we create blocks for each of these and present based on the relevance to the viewer? If that sounds like email marketing it is because predictive analytics infused web design (or resume design) looks and feels like email marketing. 


K, commercial break is over better get back to watching whatever the heck some programming genius wants me to watch right along with the goofystupid ads for stuff I will never buy or care about.  

 

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Not blogging? 10 Stats Explain Why You Should START

Not blogging? 10 Stats Explain Why You Should START | Personal Branding Using Scoopit | Scoop.it

If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why. Here are my blog:

ScentTrail Marketing (http://scenttrail.blogspot.com )

Martin Marty Smith (http://www.martinmartysmith.com )

M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Trapit Beta Cool New Content Marketing Tool

Trapit Beta Cool New Content Marketing Tool | Personal Branding Using Scoopit | Scoop.it
Trap.it: Rule the web.
Martin (Marty) Smith's insight:
Curator's & Creator's Friend
Trapit is a great keyword crawl tool with the ability to "learn" via your behavior (clicking thumbs up or down).
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Love BMW Art Cars From Koons, Stella, Warhol

Love BMW Art Cars From Koons, Stella, Warhol | Personal Branding Using Scoopit | Scoop.it
Artist Jeff Koons to Create A New BMW Art Car from Andrew Peterson on February 2, 2010 at Rumor Central.
Martin (Marty) Smith's insight:

BMW Art Cars ROCK Content Marketing
BMW has always understood how to mix and match their content. By having amazing artists such as Andy Warhol and Jeff Koons create car designs they then RACE BMW shows they are committed to the art of the car.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from content marketing ideas
Scoop.it!

Ouch! 4 Bad Habits To Avoid When Writing Content [+ 2 More From Marty]

Ouch! 4 Bad Habits To Avoid When Writing Content [+ 2 More From Marty] | Personal Branding Using Scoopit | Scoop.it
Under pressure to write web content quickly, it's all to easy to skimp on depth and quality, creating pages that impress neither your readers nor Google. It's time to up your game!

Via jaynalocke
Martin (Marty) Smith's insight:

Agree, And...
I agree with these 4 "Bad Habits" to avoid when creating content:

* Making Your Content Just Good Enough.

* Writing Just For Search Engines.

* Remixing Not Adding Value.

* No Visual Support.

And I would add:

* Not writing for search engine spiders (explained below).

* Not using effective headlines and sub-headlines.


I never "write for" search engines and I always "write for" search engines. Confused? Welcome to the new SEO (lol). What I mean is actually simple to understand and well demonstrated by the piece. 

I am always aware of "stop words", words that search engine spiders can't and will never understand. Stop words such as "it" makes writing less specific, less clear. Note how I rewrote the first bullet replacing the "stop word" "it" with "your content". 

I ALWAYS write FOR search engines not because SEO is the most important idea, but because SEO writing is the best kind of writing for the web. SEO writing is characterized by:

* Being specific and avoiding stop words.

* Short sentences (because connectors are stop words).

* Bullet points (for scanners since many scan not read web conent).

* Small paragraphs (easier to read on a screen).
* Catching and informative headlines and subheads.

The last bullet is important to SEO. Remember to only use one H1 tag, but do use multiple H2 tags if your piece has multiple sub-headlines (more than 3 is pushing it). 

Good piece about bad habits that also demonstrates a few of my favorite "bad habits" for content marketing (lol:).M 

more...
Therese Torris's curator insight, March 19, 2013 1:22 AM

The quantitative approach of SEO-optimized "good enough" content doesn't work any more, claims this author

Scooped by Martin (Marty) Smith
Scoop.it!

13 Free Design Tools for Visual Marketers on a Budget

13 Free Design Tools for Visual Marketers on a Budget | Personal Branding Using Scoopit | Scoop.it
They say don’t judge a book by its cover, but let's be honest a pretty cover sure doesn’t hurt. That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s important to make your marketing materials as visually appealing as possible.

Problem is creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).

But there's good news! There are plenty of free and easy-to-use tools out there that can make you look like a master designer! This post will break down 13 of our favorites so you too can create visuals and images that make your marketing pop.

Get ready to create visualizations, banners, infographics, the whole nine yards like a total pro.
more...
No comment yet.
Rescooped by Martin (Marty) Smith from TSU Blogging
Scoop.it!

4 Steps To A Strategic Approach Fo Web Content

4 Steps To A Strategic Approach Fo Web Content | Personal Branding Using Scoopit | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

 

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

 

Read more: http://bit.ly/J69H56


Via Martin Gysler, Mithuhassan
more...
No comment yet.