Personal Branding Using Scoopit
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Personal Branding Using Scoopit
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Scooped by Martin (Marty) Smith!

Bill Gassett Rocks Real Estate Content Marketing on Scoopit

Bill Gassett Rocks Real Estate Content Marketing on Scoopit | Personal Branding Using Scoopit |
Bill Gassett is a nationally recognized Real Estate leader who has been helping people move in and out of the Metrowest Massachusetts area for the past twenty seven years. Visit
Martin (Marty) Smith's insight:

Bill is a friend as well as a leading realtor and Internet marketer. I convinced Bill to start using to augment his blogging and social media and darn if he didn't LISTEN (lol). 

Bill is smart and he GETS IT. When we look back on who revolutionized how we sell homes Bill's name is gong to come up. This link leads to Bill's three new feeds:

@Bill Gassett 

Social Media Engagement 

Real Estate Articles Worth Reading 

SEO tips for Realtors 

Bill Gassett's comment, February 5, 2014 5:40 PM
Thanks very much Marty you are the man!!!
Rescooped by Martin (Marty) Smith from H2H Marketing!

End of THEN, Beginning of NOW - A New Era of Relevance [Infographic]

End of THEN, Beginning of NOW - A New Era of Relevance [Infographic] | Personal Branding Using Scoopit |

The Times They Are A-Changin’
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.


- Bob Dylan

Marty Note - Why The Future Converts Better
I love this infographic. Google's Panda and Penguin changes were seismic for me. Once Google created penalties for playing the game the old way even the most obstinate SEO had to admit something new was afoot.

The "new thing" isn't one thing but a stew of things it is possible to summarize as a search for greater relevance. Even relevance is a funny bird since its bar continues to rise rapidly as any market matures.

The web doesn't "mature" as much as it builds, destroys and then builds again. I've often compared the Internet to weather and the houses we build to sand castles on the beach with a hurricane making landfall every 18 months or so. 

These new hurricanes are built to wipe away the inconsequential. If your site isn't changing all the time, becoming increasingly relevant to more and more faster and faster then you have a problem. Implications of the new relevance include:

* MUST have a content strategy.
* MUST have a storytelling strategy.

* MUST have sophisticated segmentation and personas (across web not just email).
* MUST have link strategy.
* MUST have social strategy.

* MUST have a SoLoMo strategy (and think Mobile First).
* MUST create more, faster and better.

Yes the times they are changing and ever more rapidly. 

Via Fabrizio Faraco
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