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Personal Branding Using Scoopit
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Get Paid To Be YOU - aka Being Mark Traphagen

Get Paid To Be YOU - aka Being Mark Traphagen | Personal Branding Using Scoopit | Scoop.it

My friend, fellow Durham, NC resident and occasional Startup Factory visitor Mark Traphagen figured out something we ALL need to understand. Mark gets paid to be MARK Traphagen. Adding Mark to Eric Enge’s formidable Stone Temple Consulting was a brilliant idea making both brands stronger, wiser and better.

How do YOU get paid to be you too? Read on..

Martin (Marty) Smith's insight:

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Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder

Hero Marketing & Personal Branding Podcast Interview w/ Curagami Founder | Personal Branding Using Scoopit | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.

Martin (Marty) Smith's insight:

Hero Marketing
Little did I know when I quit my Director of Ecommerce position and decided to ride a bicycle across America to help cure cancer that I would discover "Hero Marketing". I thought there would be an epiphany somewhere in Utah as we rode 3,300 miles across America, but fell on the idea of Hero Marketing.

Hero Marketing is easy to understand. Do amazing things that require risk and you have a chance for reward. Do average things with little risk and you will discover a long line of people who are already there.

While this podcast interview doesn't discuss personal branding and Hero Marketing as much as it covers startups, crowdfunding and our most recent startups Tech Cures Cancer (live on UNC and blog coming soon) and Curagmai (content marketing tool for merchants and content marketers). Hero Marketing is the core of our conversation.

What about you? Have you realized BHAGs (Big Hairy Audacious Goals)? Share your BHAG accomplishments and we will curate in.

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Start-up of You, Personal Branding Visual Summary

In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs.


Via ukituki, Fred Zimny, John van den Brink
Martin (Marty) Smith's insight:

The hardest thing to know is when an idea becomes TRUE. Personal Branding's tipping point is now behind us, but just because we aren't on the "bleeding edge" doesn't mean we can't find and share cool personal branding resources and ideas (like this one). M 

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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | Personal Branding Using Scoopit | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.


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malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2014 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?

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3 Tips to Make YOU The Next Apple via Marc Rougier @Scoopit Founder

3 Tips to Make YOU The Next Apple via Marc Rougier @Scoopit Founder | Personal Branding Using Scoopit | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
Martin (Marty) Smith's insight:

Great post from Marc on the power of brands and why you need one too. 

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THEM and US Lines Erode: Consumer Tribes Are Revolutionizing Brands and Branding

THEM and US Lines Erode: Consumer Tribes Are Revolutionizing Brands and Branding | Personal Branding Using Scoopit | Scoop.it

'The New Consumer Tribe: Revolutionizing Brands and Scaling Sustainability blog post by Alicia Korten.


Via Ferananda
Martin (Marty) Smith's insight:

The New Branding

If you are a marketer you aren't in control anymore. Debatable if you ever were as in control as it appeared, but collaboration and tribes rule the world now. We collide with our consumers and they with us so much and in so many ways now the lines between marketers, advocates and consumers are eroding fast. 

This post is well summarized by Ferananda isn't full of new revelations as much as points that need to be made over and over until we accept and act. 

Related: See Jim Stengel's Brand Ideals for how to align brands with the super secret consumer tribe stuff: http://sco.lt/8RPl7x 


 

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Ferananda's curator insight, March 21, 2013 8:09 PM

In a nutshell:

 

Deliver total value

Paint the big picture (tell the story)

Be their champion

Make more out of less

Invite them to the conversation

 

What is your brand doing to provide value to the new conscious consumers? what brand is really rocking for you? 

Ferananda's comment, March 31, 2013 5:03 PM
thank you Martin. I will look at that link!
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Psycho Brand Killer Qu'est-ce que c'est

Psycho Brand Killer Qu'est-ce que c'est | Personal Branding Using Scoopit | Scoop.it

Killing Your Brand Softly
Its so EASY to KILL an online brand especially in the fledgling stages. And what online brand is NOT in a "fledgling" stage? When the board can be swept clean in a moment best to create policies and procedures sure to WOW the Ambassadors any brand needs to succeed these days.

Don't trip over the $100 bills to pick up pennies. Don't KILL your online brand with bad partner decisions or poorly trained customer service. This G+ post explains why we LOVE and believe we can make a winning P&L argument for any online store to be shipping FedEx.

Don't as the "what does it cost us" brand killing question. Ask, "What can we BUILD?"

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Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti

Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti | Personal Branding Using Scoopit | Scoop.it

Semantic Web & Future Of Everything
I agree with one of Mark Schaefer ideas within his highly influential Content Shock post (http://www.businessesgrow.com/2014/01/06/content-shock/ ). I agree that in order for smaller publishers to thrive they will need to knit together in coops.

Mark doesn't say those exact words, but his convincing data suggests the day of the small publisher is all but over. If your business, be it B2C ecommerce or B2B content marketing, depends on organic traffic like our great partner Moon Audio (http://www.moon-audio.com) you need help.

Publishers need help:

1. Harness the information needed to connect top of funnel lead generation activities such as content creation and #contentcuration to bottom of the funnel conversion (where some material gain happened for the publishers, hosts or creators of the conversations).

2. Create a powerful Curatti-like coalition or "commons" where the sum of the parts is many times greater than any individual contributor and then use the power of the commons to PAY BACK the members.

Creating an easy to use tool to help with both of those publisher pain points is our Durham, NC based startup's mission. We made significant progress this week. Next week we hope to finalize design, outline our content and SEO strategy and draft a marketing plan.

By the end of April we hope code will be being written and CrowdFunde will be ready for use by end of May. Taken longer than we thought to get here, but, thanks to our "beta partners" we understand the pain points AND we know how we must shift the game to protect our customers.

If social media means we are more conversational and so search less it is important to help our publishers be able to compete effectively and meet the always rising expectations from contributors (1%), supporters 9% and readers (90%).

Stay tuned, going to be amazing. Marty

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Why Employers Care About Your Personal Brand

Why Employers Care About Your Personal Brand | Personal Branding Using Scoopit | Scoop.it
In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w
Martin (Marty) Smith's insight:

Personal Branding & The Future
This article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to.

I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do.

Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out.

In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.

Added an interesting related story to GPlus
https://plus.google.com/102639884404823294558/posts/6qBfQdnr337


Great Stephen Van Delinder's insight:

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

 

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Stephen Van Delinder's curator insight, March 3, 2014 12:12 PM

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

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Millennials YOU Are Brands - Personal Branding & Millennials

Millennials YOU Are Brands - Personal Branding & Millennials | Personal Branding Using Scoopit | Scoop.it
In the new world for Millennials, the paradigm is personal branding. And it's only becoming more personal.


Marty Note
I feel for the the Millenials. This "Generation Y" group born roughly in the 1980s to the early 2000s have LESS of almost everything. They have less investment in training by the companies they join. They have less opportunities by virtue of the digital economy and grinding recession. They must educate and brand themselves.

This is a great Curatti post. Here is my favorite section:

"Simon Sinek, author of “The Power of Why” and the TED talk everyone should see, explores branding from the perspective of “why”, not “what” as people traditionally are told to think. He cites Apple and their belief that great technology should be beautiful, easy to use, and be met with good customer service. Only after does Apple mention those strengths is there a call to action, as opposed to most other products which start with the reason, and hit on why later on in the conversation or advertisement."

Great perspective everyone must master since, like the Millennials, we are in charge of what we stand for and its expression in the world otherwise known as our personal brand.  

Great Point from Jan Gordon about Millenial Advantages
Thanks Marty, for the scoop, love your insights. Yes, the Millennials have their challenges like any other generation but they have the advantage of technology and social networking, no longer tied to a resume but a digital footprint that is a living breathing story of who they are - personal branding is a must today which puts them at an advantage if they do it right. 

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janlgordon's comment, February 15, 2014 6:53 PM
Thanks Marty, for the scoop, love your insights. Yes, the Millennials have their challenges like any other generation but they have the advantage of technology and social networking, no longer tied to a resume but a digital footprint that is a living breathing story of who they are - personal branding is a must today which puts them at an advantage if they do it right.
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Three Steps to Your Ultimate Marketing Message

Three Steps to Your Ultimate Marketing Message | Personal Branding Using Scoopit | Scoop.it

Have you created a core marketing message to use throughout all of your marketing efforts?

Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.


Via The Fish Firm, SwipeZoom
Martin (Marty) Smith's insight:

Always interested in finding my ultimate marketing message.

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Phil Lauterjung's curator insight, March 29, 2013 10:55 AM

This is absolutely critical, but too many businesses skip this step.

Gilles Fontaine's curator insight, March 29, 2013 5:14 PM

Differentiation is the key

Papa Amadou Séne's comment, March 30, 2013 6:28 PM
Proche sûr et accessible à tous