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Giving The World A Cold: 5 Must Read Viral Marketing Books

Giving The World A Cold: 5 Must Read Viral Marketing Books | Personal Branding Using Scoopit | Scoop.it
Martin (Marty) Smith's insight:

Want Your Klout Score To Go Up in 2014?
Your Klout score is an expression of the virality of your personal brand. Find my Klout score here: http://klout.com/#/ScentTrail (is usually around 65 so not Seth Godin but good enough I have legitimacy as an Internet marketer).

If you want to understand Internet marketing leaving "ditch digging marketing" behind is important. Today's marketing is about winning hearts and minds.


Today's marketing is about giving the world a cold.

 

Here are 5 Must Read books to learn how viral marketing works so your Klout score goes up, you get that great job you've always wanted, lose 15 pounds in the new year your house gets featured in MTV Cribs:

  • Tipping Point by Gladwell
  • Tribes & or All Marketers Liars & or Purple Cow by Godin.
  • Crossing Chasm by Moore.
  • Black Swan by Taleb.
  • Lean Startup by Ries.

 

Even though no one reads books anymore, I would have working knowledge of at least 3 of these if you want to be an Internet marketer when you grow up.




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Rescooped by Martin (Marty) Smith from Designing design thinking driven operations
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12 Must Read Business Books For 2014

12 Must Read Business Books For 2014 | Personal Branding Using Scoopit | Scoop.it
This originally appeared on LinkedIn. You can follow Adam Grant here. One of the highlights of becoming an author is getting to read some exciting books in advance, and hearing early buzz about others.

Via Fred Zimny
Martin (Marty) Smith's insight:

Wow, social media has killed my book reading. Rare a year would go by and a list like this published with NOT A SINGLE book read but that is what just happened. TIme to do some reading. 

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