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Live Résumé Or Eulogy? David Brooks TED Talk

Live Résumé  Or Eulogy? David Brooks TED Talk | Personal Branding Using Scoopit |
Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

Martin (Marty) Smith's insight:

The Battling 2 Selves
The Lonely Man of Faith by Joseph B. Soloveitchik

Resume Adam 1

Skills developed to create and prosper, your resume self. Worldly, savors accomplishment. Asks how things work. Built on strengths.

Eulogy Adam 2
Life based in overcoming weakness despite our nature. To do good and to be good. Asks why we are here. Built by wrestling with your "signature sin" Out of that suffering and wrestling comes character.

Two sides of our nature. Adam 1 = economic. Adam 2 = to find yourself you have to lose yourself in something greater.

We live in a culture with an Adam 1 mentality and we are ignorant about Adam 2.

Brooks quotes Reinhold Niebuhr
On Amazon

* Nothing that is worth doing can be achieved in our lifetime
therefore we must be saved by hope.

* Nothing which is true, virtuous and beautiful or good makes complete sense in any immediate context of history

therefore we must be saved by faith.

*  Nothing we do, no matter how virtuous, can be accomplished alone

therefore we must be saved by love.

* No virtuous act is quite as virtuous be it friend or foe as to ourselves therefore we must be saved by that final form of love which is forgiveness.

The big C pushed me into considering eulogy virtues long before I was ready. Brooks and Niebuhr have it right - start with forgiveness and add love, faith and hope.

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Suggested by Brian Yanish -!

Dan Pallotta: The way we think about charity is dead wrong #tedtalk redux

Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let's change the way we think about changing the world.

Martin (Marty) Smith's insight:

Brian Yanish suggested this great TED talk. Dan's ideas are so RIGHT. In my Save The World Marketing slideshare ( ) I mentioned how fast nonprofits and for profts are running toward one another.

For profit companies need the emotional storytelling skills across a variety of media to be successful in a connected, mobile, social time. Nonprofits need to understnad how to creae SEO REACH and viral marketing strengs of for profit marketeers.

Dan belts out a great TED talk about failure, learning and what nonprofits will need to do to succeed. Rock on and thanks to Brian Yanish (@MarketingHits) for thinking of me.

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