Howard Schultz CEO, Hero I thought of Starbucks CEO as a hero before watching this amazing Board of Trade interview about his new book Onward. Onward is about how Schultz got the right people in the right seats on the Starbucks bus turning the company around and changing the world.
Why was Schultz already a hero? I have cancer, leukemia, and during the dark days when I wasn't sure I could keep a job and so would lose my insurance the fact that Starbucks let its hourly employees have health insurance was my last line of defense.
Luckily I never had to use my last line of defense. Not "luckily" because I don't want to work for Starbucks (who knows on that front). I would walk across hot coals for Howard and I LOVE his company too. I love Starbucks for different reasons.
I love Starbucks because they are values based and walk their talk. When Schultz looks direclty at the camera in this snippet (taped with my iPhone off the TV) and says LOVE is one of the secrets to getting Starbucks back on track I want to hug the man.
I've been waxing philosophical about the need for marketing to SAVE THE WORLD (http://www.slideshare.net/martinmartysmith/save-the-world-marketing ) for about a year. Schultz is more powerful than me by an order of magnitude so his "use case" is dramatic support for something I believe in my TOES - Love is the Killer App and you must SAVE THE WORLD in some meaningful way to have any relevance now that the world is flat, connected and furiously fast :).
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