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Evaluating A Social Ecosystem: Social Selling's New KPIs

Evaluating A Social Ecosystem: Social Selling's New KPIs | Personal Branding Using Scoopit | Scoop.it

Creating New KPIs

I wanted to know the extent of my personal brand's current ecosystem. Reach has three components:

* Inner circle (friends and family).

* Outer circle (so called "loose connections")

* FOF  or Friends of Friends

 

I wanted to benchmark where my social ecosystem is today because there are no neutral marketing actions. Even doing nothing is now a full-blown action that brings consequences (decay of links and rank).

This is my first stab at creating a new set of Key Performance Indicators for social media marketing so ROI may be more accurately estimated. 

 

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Rescooped by Martin (Marty) Smith from DV8 Digital Marketing Tips and Insight
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Winning The Facebook Visibility Challenge [infographic]

Winning The Facebook Visibility Challenge [infographic] | Personal Branding Using Scoopit | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss, Firas Ghunaim
Martin (Marty) Smith's insight:

Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem. 

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Martin (Marty) Smith's comment, January 30, 2013 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 2013 5:18 PM

Images and video are the future, prepare now!

Philippe Trebaul's curator insight, March 2, 2013 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...