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My Keynote given at the Digital Communications Tour sponsored by GovDelivery April 24, 2013. Once you have a plan and a policy you can connect and converse with your customers using social media.
Slide #28 is from my Storytelling is the new SEO Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo). The cool part is how I new that. I'm using @Scoopit at my ORM tool. Reviewing my Scoopit recommendations I saw a slideshare that wasn't mine. I have my slideshare as one of the keywords Scoopit looks for. I went to the Slideshare I didn't recognize (the one above) and used the Find feature to find my name. Sure enough slide #28 is from my Storytelling is the new SEO presentation. Magical tool this Scoopit especially when you think that ORM SaaS tools can costs tens fo thousands. The use of @Scoopit for ORM can be FREE if you have 5 or less Scoops. Free sure beats $20K.
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