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Personal Branding Using Scoopit
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5 Overlooked Social Media Tips Boost Personal Branding via JUST™ Creative

5 Overlooked Social Media Tips Boost Personal Branding via JUST™ Creative | Personal Branding Using Scoopit | Scoop.it

Overlooked is definitely the right word here, especially when it comes to tip  #2. Each social network serves a different purpose, so it's important to keep that in mind with marketing campaigns.

Also, #3 (have fun) is a great piece of advice. Social media shouldn't be a boring chore. See everything you do on social platforms as a continuation of your offline work. Share stories that inspire you, for example.

Love this article written by Megan Ritter! 


Read it at http://justcreative.com/2014/10/16/social-media-tips-to-boost-branding-clicks-conversions/


Via Cendrine Marrouat - www.socialmediaslant.com, Letitia Owens
Martin (Marty) Smith's insight:

Great personal branding tips here. Don't agree with all of the as they feel like you would be branding like everyone else. Keywords are neutral and informative.

The cover photo tips is right and wrong. It feels a little "we are Borg" , but a big smile and a look directly into the camera goes a long way to what works online.

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3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Personal Branding Using Scoopit | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]

Via Cendrine Marrouat - www.socialmediaslant.com
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Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - www.socialmediaslant.com shares 3 Great tips here. 

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 11, 1:40 AM


Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

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Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand

Apply 8 Visual Marketing Tips From Vogue To Your Personal Brand | Personal Branding Using Scoopit | Scoop.it

8 Visual Marketing Tips From Vogue
* Be Specific & Use BIG NUMBERS to help.
* Be Branded Use Known Brands.
* Be Welcoming (LI Pic should be looking right at camera).

* Be Topical - frame achievements in current keywords and trends.

* Use alliteration and rhythm in headlines.

* Create juxtapositions and contrasts like "street chic" or "power user".

* Use Action Verbs such as create, sell, develop, market.
* Simple colors (black, red, white).


If you are logged in and viewing my LinkedIn Profile (www.linkedin.com/in/martysmith1980vc/ ) you will see my fledgling attempt to adopt these 8 visual marketing tips to an important "personal branding" tool - my LinkedIn Profile. Use of big visual numbers and known brands helps wrap my brand in "known" and "trusted" while walking a fine line.

Personal brands that are too "known" can seem boring and not exceptional. Blending trusted messaging via keywords and brands with creativity and challenge is the fine line every "personal brand" must walk.

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Why Employers Care About Your Personal Brand

Why Employers Care About Your Personal Brand | Personal Branding Using Scoopit | Scoop.it
In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w
Martin (Marty) Smith's insight:

Personal Branding & The Future
This article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to.

I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do.

Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out.

In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.

Added an interesting related story to GPlus
https://plus.google.com/102639884404823294558/posts/6qBfQdnr337


Great Stephen Van Delinder's insight:

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

 

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Stephen Van Delinder's curator insight, March 3, 12:12 PM

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

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Personal Branding Via Linked: 17 Must-Have Items

Personal Branding Via Linked: 17 Must-Have Items | Personal Branding Using Scoopit | Scoop.it
Want to create the perfect professional LinkedIn profile? Here's a checklist of 17 must-have items, including keyword advice, endorsements and more!

Via Anneliz Hannan
Martin (Marty) Smith's insight:

Great personal branding tips for LI here.

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Anneliz Hannan's curator insight, August 16, 2013 7:28 AM

See infographic of LinkedIn Profile Tips

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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | Personal Branding Using Scoopit | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx


Via Martin Gysler, John van den Brink
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When Your Co-Founder Has Cancer... via @1918

When Your Co-Founder Has Cancer... via @1918 | Personal Branding Using Scoopit | Scoop.it

In January I received a call from my friend and mentor, he asked me to join him in starting a new company. Marty is in his mid-fifties and has cancer, multiple sclerosis and a work ethic that would

Marty Note
So thankful for this inspirational note from my Curagami (http://www.Curagami.com ) Co-Founder Phil Buckley and the many stories, notes of encouragement and shares Phil's post is prompting. I head to Ohio State again soon for treatment of my leukemia and do so with a pocket full of inspiration, new friends and courage. Thank You. M

Martin (Marty) Smith's insight:

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5 Tips Help You Get The Most Out Of LinkedIn

5 Tips Help You Get The Most Out Of LinkedIn | Personal Branding Using Scoopit | Scoop.it

Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.

Here are five tips to help you get the most out of the site:


Via Kamal Bennani, Murhaf Taia
Martin (Marty) Smith's insight:

LinkedIn is a powerful tool IF you know its secrets.

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aanve's curator insight, April 10, 11:01 PM

www.aanve.com

 

Richard Shulman's curator insight, April 11, 9:48 AM

A great reminder about the importance of LinkedIn and how to keep yourself active. I know it works, as my contacts have expanded greatly, worldwide. Follow these steps, and do not hesitate to ask me how I did it! This article and LinkedIn are great business tools.

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Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market

Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market | Personal Branding Using Scoopit | Scoop.it
The resume is dead (or at least it's jumped the shark ). The resume used to be the tool that would get you noticed. No more. It's a fading bit player, no longer the star of the show. Now, by the time someone has seen your resume, they've already Googled you. Your resume has become a "late to the party" confirmation of your Google results and LinkedIn profile, rather than the enticement to opportunity you expect it to be. move over resume, here's its replacement.
Martin (Marty) Smith's insight:

Agree, best way to get a great job is NOT TO NEED ONE!.

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How Haiku Deck Can Help Spice Up Your LinkedIn Profile

How Haiku Deck Can Help Spice Up Your LinkedIn Profile | Personal Branding Using Scoopit | Scoop.it

Our need for VISUAL presentation was never more apparent. After looking at the top 10 most clicked on content across 12 different Scoop.it feeds Infographics were the clear winner. Infographics are visualizations of complicated concepts. Who doesn't love that?

So why are our LinkdedIn profiles to BORING and full of either THEIR ads or our boring written accomplishments. This Haiku Deck discusses how to use the powerful visual tool, a User Interface to the Creative Commons, to make your online resume exciting, emotional and arresting (the resume that gets the interview).

As I noted in the deck, my LI profile is no where NEAR where I want it, so this is a "do as I say, not as I do" post (lol :). That said there are examples of Haiku Deck images on my profile (got that right, now need to tell a better STORY):

www.linkedin.com/in/martysmith1980vc/

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You Have A LinkedIn Profile, Now What [Infogaphic]

You Have A LinkedIn Profile, Now What [Infogaphic] | Personal Branding Using Scoopit | Scoop.it
I have a linkedin profile now what?


Good, simple infographic explaining how to use Linkedin to assist in your online marketing. 

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