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Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti

Red Bull Running - Branding Lessons From Red Bull Goes "Mega-Viral" On Curatti | Personal Branding Using Scoopit | Scoop.it

Semantic Web & Future Of Everything
I agree with one of Mark Schaefer ideas within his highly influential Content Shock post (http://www.businessesgrow.com/2014/01/06/content-shock/ ). I agree that in order for smaller publishers to thrive they will need to knit together in coops.

Mark doesn't say those exact words, but his convincing data suggests the day of the small publisher is all but over. If your business, be it B2C ecommerce or B2B content marketing, depends on organic traffic like our great partner Moon Audio (http://www.moon-audio.com) you need help.

Publishers need help:

1. Harness the information needed to connect top of funnel lead generation activities such as content creation and #contentcuration to bottom of the funnel conversion (where some material gain happened for the publishers, hosts or creators of the conversations).

2. Create a powerful Curatti-like coalition or "commons" where the sum of the parts is many times greater than any individual contributor and then use the power of the commons to PAY BACK the members.

Creating an easy to use tool to help with both of those publisher pain points is our Durham, NC based startup's mission. We made significant progress this week. Next week we hope to finalize design, outline our content and SEO strategy and draft a marketing plan.

By the end of April we hope code will be being written and CrowdFunde will be ready for use by end of May. Taken longer than we thought to get here, but, thanks to our "beta partners" we understand the pain points AND we know how we must shift the game to protect our customers.

If social media means we are more conversational and so search less it is important to help our publishers be able to compete effectively and meet the always rising expectations from contributors (1%), supporters 9% and readers (90%).

Stay tuned, going to be amazing. Marty

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Millennials YOU Are Brands - Personal Branding & Millennials

Millennials YOU Are Brands - Personal Branding & Millennials | Personal Branding Using Scoopit | Scoop.it
In the new world for Millennials, the paradigm is personal branding. And it's only becoming more personal.


Marty Note
I feel for the the Millenials. This "Generation Y" group born roughly in the 1980s to the early 2000s have LESS of almost everything. They have less investment in training by the companies they join. They have less opportunities by virtue of the digital economy and grinding recession. They must educate and brand themselves.

This is a great Curatti post. Here is my favorite section:

"Simon Sinek, author of “The Power of Why” and the TED talk everyone should see, explores branding from the perspective of “why”, not “what” as people traditionally are told to think. He cites Apple and their belief that great technology should be beautiful, easy to use, and be met with good customer service. Only after does Apple mention those strengths is there a call to action, as opposed to most other products which start with the reason, and hit on why later on in the conversation or advertisement."

Great perspective everyone must master since, like the Millennials, we are in charge of what we stand for and its expression in the world otherwise known as our personal brand.  

Great Point from Jan Gordon about Millenial Advantages
Thanks Marty, for the scoop, love your insights. Yes, the Millennials have their challenges like any other generation but they have the advantage of technology and social networking, no longer tied to a resume but a digital footprint that is a living breathing story of who they are - personal branding is a must today which puts them at an advantage if they do it right. 

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janlgordon's comment, February 15, 2014 6:53 PM
Thanks Marty, for the scoop, love your insights. Yes, the Millennials have their challenges like any other generation but they have the advantage of technology and social networking, no longer tied to a resume but a digital footprint that is a living breathing story of who they are - personal branding is a must today which puts them at an advantage if they do it right.