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This originally appeared on LinkedIn. You can follow Adam Grant here. One of the highlights of becoming an author is getting to read some exciting books in advance, and hearing early buzz about others.
Wow, social media has killed my book reading. Rare a year would go by and a list like this published with NOT A SINGLE book read but that is what just happened. TIme to do some reading.
Are you sure you want to delete this scoop?
The artist says, "that sounds like business, and I want nothing to do with it. It will corrupt me and make me think small." The businessperson says, "art is frightening, unpredictable and won't pay." Because the artist fears business, she...
***** Count on Seth to find the crack in the dam and fill it. Marty
Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts.
Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt
The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.
Reputation and influence can now be gained faster and reach further than in any other time in history.
One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”
To be truly successful you must have the ability and power to influence.
Read more: http://bit.ly/IW8qye
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business
Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.
It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.
Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem.
Images and video are the future, prepare now!
"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".
The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...
Content Relationship Management and LinkedIn
You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.
Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”
Read more: http://bit.ly/KM2EUx
But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.
On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.
Read more: http://bit.ly/J69H56
**** The most displease Twitter-thing is the TIME to BENEFIT ratio seems off since MUCH WORK benefits little, so looking for a new approach. Marty
Have you become desensitized and disillusioned with Twitter?
Do you feel like you are suffering from Twitter Tiredness?
Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?
I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.
After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.
Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103