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Rescooped by Martin (Marty) Smith from Designing design thinking driven operations
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12 Must Read Business Books For 2014

12 Must Read Business Books For 2014 | Personal Branding Using Scoopit | Scoop.it
This originally appeared on LinkedIn. You can follow Adam Grant here. One of the highlights of becoming an author is getting to read some exciting books in advance, and hearing early buzz about others.

Via Fred Zimny
Martin (Marty) Smith's insight:

Wow, social media has killed my book reading. Rare a year would go by and a list like this published with NOT A SINGLE book read but that is what just happened. TIme to do some reading. 

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Rescooped by Martin (Marty) Smith from Business in a Social Media World
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Seth's Blog: Art fears business fears art

Seth's Blog: Art fears business fears art | Personal Branding Using Scoopit | Scoop.it
The artist says, "that sounds like business, and I want nothing to do with it. It will corrupt me and make me think small." The businessperson says, "art is frightening, unpredictable and won't pay." Because the artist fears business, she...


***** Count on Seth to find the crack in the dam and fill it. Marty


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Martin (Marty) Smith from Clothing Manufacturer and Exporter from Bangladesh
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Personal Branding Using Scoopit | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


Via Martin Gysler, Mithuhassan
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | Personal Branding Using Scoopit | Scoop.it
We are living in a world where influence is migrating from offline to online.


The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.


Reputation and influence can now be gained faster and reach further than in any other time in history.


One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”


To be truly successful you must have the ability and power to influence.


Read more: http://bit.ly/IW8qye


Via Martin Gysler
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John van den Brink's comment, April 27, 2012 1:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 1:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Personal Branding Using Scoopit | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]


Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.


Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 9:03 AM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 4:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 7:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

Rescooped by Martin (Marty) Smith from DV8 Digital Marketing Tips and Insight
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Winning The Facebook Visibility Challenge [infographic]

Winning The Facebook Visibility Challenge [infographic] | Personal Branding Using Scoopit | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss, Firas Ghunaim
Martin (Marty) Smith's insight:

Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem. 

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Martin (Marty) Smith's comment, January 30, 2013 5:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 2013 2:18 PM

Images and video are the future, prepare now!

Philippe Trebaul's curator insight, March 2, 2013 3:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...


Rescooped by Martin (Marty) Smith from AtDotCom Social media
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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | Personal Branding Using Scoopit | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx


Via Martin Gysler, John van den Brink
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Rescooped by Martin (Marty) Smith from Clothing Manufacturer and Exporter from Bangladesh
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4 Steps To A Strategic Approach Fo Web Content

4 Steps To A Strategic Approach Fo Web Content | Personal Branding Using Scoopit | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

 

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

 

Read more: http://bit.ly/J69H56


Via Martin Gysler, Mithuhassan
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Rescooped by Martin (Marty) Smith from BUSINESS and more
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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | Personal Branding Using Scoopit | Scoop.it

**** The most displease Twitter-thing is the TIME to BENEFIT ratio seems off since MUCH WORK benefits little, so looking for a new approach. Marty


Have you become desensitized and disillusioned with Twitter?

 

Do you feel like you are suffering from Twitter Tiredness?

 

Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?

 

I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.

 

After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.

 

Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103


Via Martin Gysler
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