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Rescooped by Prof. Stefan Heijnk from Story and Narrative
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Why marketing and storytelling don’t work together

Why marketing and storytelling don’t work together | Texten fürs Web | Scoop.it
From the amount of noise on the web, you'd think there's a goldmine in the marketing-storytelling connection; there might be in writing and talking about it.
Via Gregg Morris
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Essay: Online-Journalismus – jetzt überall

Essay: Online-Journalismus – jetzt überall | Texten fürs Web | Scoop.it

Das Web hat den Journalismus in einen tiefgreifenden Wandel gestürzt. Journalistische Medien entwickeln sich darin zu Verdichtungszonen und Knotenpunkten des öffentlichen Gesprächs. Für die journalistische Berufsrolle hat das einschneidende Folgen.

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Rescooped by Prof. Stefan Heijnk from Transmedia: Storytelling for the Digital Age
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Five transmedia projects - spring 2014

Five transmedia projects - spring 2014 | Texten fürs Web | Scoop.it

Via The Digital Rocking Chair
Prof. Stefan Heijnk's insight:

Cool.

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The Digital Rocking Chair's curator insight, March 21, 10:09 PM


Simon Staffans:  "[...] as the evolution of media and multiplatform storytelling apparently never slows down, here’s a continuation of my mini-series of looking at interesting projects in the transmedia / multiplatform / cross media vein."

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Can Twitter co-founder take an 'evolutionary leap' into storytelling?

Can Twitter co-founder take an 'evolutionary leap' into storytelling? | Texten fürs Web | Scoop.it
Collaborative publishing website Medium, which aims to reinvent the blog, secures first external investment. By Ben Cardew
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] - AllTwitter

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] - AllTwitter | Texten fürs Web | Scoop.it
Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]
Prof. Stefan Heijnk's insight:

Simple and speedy social media stats update 2014

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UX Training - Practical User Experience Statistics | Udemy

UX Training - Practical User Experience Statistics | Udemy | Texten fürs Web | Scoop.it
Are your designs statistically significant? A Practical Online Course for using stats in User Experience (UX)
Prof. Stefan Heijnk's insight:

Kostenpflichtig Online-Lern-Plattform. Spannende Themen.

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“Schreiben wird an Bedeutung verlieren”

“Schreiben wird an Bedeutung verlieren” | Texten fürs Web | Scoop.it
Meedia - Deutschlands Medien-Portal
Prof. Stefan Heijnk's insight:

Au weia. So sieht das zumindest Burda-Vorstandschef Paul-Bernhard Kallen in einem Interview mit Meedia.de. Für ein Verlagsunternehmen, das sich zum Online-Shop wandelt mag das ja stimmen. Für Unternehmen, die sich als öffentliche Stimme verstehen, stimmt das sicher nicht.

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Melton Prior Institut

Melton Prior Institut | Texten fürs Web | Scoop.it
Das Melton Prior Institut dient einer international ausgerichteten Erforschung der Geschichte der Reportagezeichnung.
Prof. Stefan Heijnk's insight:

Sollten Sie an Reportagen interessiert sein: das Melton Prio Institut sammelt Werke aus dem Genre der Reportagezeichnung. Ausgezeichnet!

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Reportagezeichung

Reportagezeichung | Texten fürs Web | Scoop.it
Prof. Stefan Heijnk's insight:

Bo Soremskys Blog über die Reportagezeichnung. Einfach sehenswert.

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Illustrated Narration In Striking Detail - DesignTAXI.com

Illustrated Narration In Striking Detail - DesignTAXI.com | Texten fürs Web | Scoop.it
Illustrated Narration In Striking Detail - DesignTAXI.com
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Überwachung: Mein digitaler Schutzschild

Überwachung: Mein digitaler Schutzschild | Texten fürs Web | Scoop.it
Wie schwierig ist es für Laien, im Internet anonym und sicher zu bleiben? Welche Software ist geeignet? Ein Selbstversuch mit ausführlichen Anleitungen von Patrick Beuth
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How We Made Snow Fall - Features - Source: An OpenNews project

How We Made Snow Fall - Features - Source: An OpenNews project | Texten fürs Web | Scoop.it
Source - Journalism Code, Context & Community
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Augmented reality: Opportunities for news outlets | Media news | Journalism.co.uk

Augmented reality: Opportunities for news outlets | Media news | Journalism.co.uk | Texten fürs Web | Scoop.it
A look at just some of the ways news outlets are making use of augmented reality technology in editorial and advertising
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Print vs. Online: Druck mir das Wichtigste aus! - Digital - Medien - Tagesspiegel

Print vs. Online: Druck mir das Wichtigste aus! - Digital - Medien - Tagesspiegel | Texten fürs Web | Scoop.it
Wieso dürfen 50-Jährige über das Internet meckern, 25-Jährige nicht? Maris Hubschmid wundert sich über Gereiztheiten bei ihren Kollegen und will mit dem gleichen Recht offline leben wie ihre älteren Mitmenschen.
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Rescooped by Prof. Stefan Heijnk from brandjournalism
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How to Write Killer Bullet Points

How to Write Killer Bullet Points | Texten fürs Web | Scoop.it

Keep your readers running down your page like water on a slide.” Wouldn’t you like your copy to have that effect? Of course. Who wouldn’t?


Via Andy Bull
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Rescooped by Prof. Stefan Heijnk from Just Story It Biz Storytelling
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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Texten fürs Web | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

Via Karen Dietz
Prof. Stefan Heijnk's insight:

Good news for longform addicts. :-)

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Karen Dietz's curator insight, February 24, 1:29 PM

Here's a great article that demonstrates how longer blog content is now the ticket to higher rankings. Yahoo! This is great news for biz storytellers.


As this article points out, it is a fallacy to think that you need to write exceedingly short stories in blog posts in order to engage readers. Being able to write longer content (1,5000-2,000 words) allows much greater flexibility when sharing stories in  your articles.


This post by Julia McCoy includes good data to counter the prevailing thinking that 500-word articles get the job done. Shorter articles do not lead to higher conversion rates either, as she documents. Other myths she addresses:

  • People don't like to read
  • People have short attention spans
  • People only read short messages
  • People are too distracted
  • Social media only wants short content


Grab all the data shared in this piece and feel free to share more of your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Gav Morris's curator insight, February 25, 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

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Have 24-hour TV news channels had their day?

Have 24-hour TV news channels had their day? | Texten fürs Web | Scoop.it
The former director of BBC News, Richard Sambrook, and its ex-head of strategy, Sean McGuire, argue that digital technology has left rolling news channels outmoded
Prof. Stefan Heijnk's insight:

Must read.

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Are we in a golden age of journalism?

Are we in a golden age of journalism? | Texten fürs Web | Scoop.it
Many daily newspapers have gone completely out of print, but readers now have endless ways to consume news on the Internet.
Prof. Stefan Heijnk's insight:

Klingt wie Hohn. Trotzdem sind einige frische Einsichten drin.

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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Texten fürs Web | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
Prof. Stefan Heijnk's insight:

Es ist nicht anders als im Newsletter-Publishing: Traue keiner Studie, die Dir vorschreibt, wann Du posten sollst. ;-)

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John Hersey, The Art of Fiction No. 92 — www.theparisreview.org — Readability

Prof. Stefan Heijnk's insight:

John Hersey hat mit seiner Hiroshima-Reportage über den ersten Atombomben-Abwurf der Geschichte, den wohl einflussreichsten journalistischen Text des 20. Jahrhunderts verfasst. Interviews gab er danach nur sehr wenige gegeben. Dieses ist eines von zweien - aus dem Jahr 1984.

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Der Reporter mit dem Zeichenstift

Patrick Chappatte, der international tätige Zeichner aus Genf, hat sich mit Pressekarikaturen einen Namen gemacht. Mit "gezeichneten Reportagen wagt sich der "Comic-Reporter an neue Formate.
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Geschichten erzählen ohne Grenzen

Geschichten erzählen ohne Grenzen | Texten fürs Web | Scoop.it
In der digitalen Welt werden Medien längst nicht mehr klassisch eindimensional genutzt. So müssen zum Beispiel Zeitungen und Verlage beim Erzählen von Geschichten umdenken.
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Longform journalism morphs in print as it finds a new home online | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's
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Slavery's Global Comeback

Slavery's Global Comeback | Texten fürs Web | Scoop.it
The Atlantic covers news and analysis on politics, business, culture, technology, national, international and life on the official site of The Atlantic Magazine.
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Snow Fall: The Avalanche at Tunnel Creek

Snow Fall: The Avalanche at Tunnel Creek | Texten fürs Web | Scoop.it
Fresh powder beckoned 16 expert skiers and snowboarders into the backcountry. Then the snow gave way.
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